bringing personalized medicine into practice
Sundeep Bhan, CEO January, 2011
What is Personalized Medicine?
Consumer Empowerment
Genomic Medicine
Health IT
Personalized medicine is at the trillium of: • The growing trend in Consumer Empowerment • The use of Health IT to personalize care, and • The growing use of Genomic Medicine
The $300bn/year problem
• Costs for consumers and the industry are increasing • Access to care is decreasing • Shi5ing to “outcomes” based medicine
• Physicians lack tools for popula=on health management
• Half the drugs do not work on people that take them • Genomic medicine is promising but lacks
• Trained physicians • Clinical Support, and • Established reimbursement policies
Late Interven=on
Low Compliance
“One size fits all” Medicine
Higher Costs and Lower Quality Care
• Lack of compliance and wrong therapies cost the healthcare system over $300Bn per year
= ~$3.4b = ~$5-‐15bn
Medivo’s Addressable Market (at approx. 10%)
Opportunity
Solution: Medivo Lab Data Analytics
• Identify Gaps in Care • Virtual Screens • Prospective Patient Targeting
Consumers
PBMs Managed Care/
Wellness
Pharma Cos
Partner MD Network
Opt-‐in MD Network
Contracted MDs
Solution: Medivo Lab Testing Platform
Medivo Pla[orm
Lab Partners • Diagnos=c/Gene=c Physicians
• Web Based Lab/Genomic Testing • Physician Ordering • Resulting • Reporting
Solution: Accelerating the Adoption
Ado
p=on
of N
ew Tests
Time
Tradi=onal Marke=ng
None
Technology
Medivo
Medivo Support Services
Analy>cs Module
Lab Tes>ng Module
Engagement Module
Educa>on Module
Clinical Services
Physicians
Decision Support
Pop Health Tools
Lab Test Results
Consum
ers Lab/Gene>c
Tests
Clinical Informa>on Medical Treatment
Medivo Platform
Unified Pa=ent Database
Personalized Med Program
Incen>ves
Medical Educa>on
Educa>on and Counseling
PHR EMR
Labs
Lab Data La
b Orders
Clients
Repor>ng
Targets
Competitive Landscape
Company Online Care PlaPorm
Physician Network
Lab Data Feed
Genomics Exper>se
Analy>cs/Marke>ng Services
Funding/Stage
Medivo X X X X X Pre Series A
American Well
X X Series B ($34mm+)
Teladoc X X Series B ($15mm+)
DNA Direct X X X Series B/Acquired by Medco
Genera=on Health
X Series A/Acquired by CVS Caremark
Managed Care Cos
PBMs
Go To Market Strategy
Pharma Cos
DIRECT SALES
2010 2011 2012
BD Team 3 7 15
$3Bn Market
Physicians
Labs
Consumers
Revenue Model Transac=on Based
Our People
Management Sundeep Bhan, CEO – Entrepreneur, Visionary, 15+ years of leadership, management and technology experience, former CEO of Medsite, Inc., sold to WebMD, Inc. in 2006. Destry Sulkes, MD, EVP – Healthcare executive, 10+ years of healthcare sales & marketing experience, former Managing Director of 2 medical communication agencies. Jason Bhan, MD, EVP – Practicing physician, 10+ years of healthcare technology experience, former CMO/cofounder of Ozmosis, a physician social media service. Rick Chung, JD, General Counsel – 15+ years of legal and regulatory experience. Previously, GC and senior roles at EPIQ, Bloomberg and Proskauer Kian Beyzavi, PhD, VP of Business Development – 15+ years of healthcare and pharmaceutical marketing experience. Previously VP at Abbott, Director Medtronic and Manager at Mckinsey
Strategic Advisory Board Vita Cassese, MBA – prior CIO of Pfizer Worldwide Pharmaceuticals, present Operating Partner at Exigen Capital Mike Packard, MBA - prior Chief Administrative Officer of Lenscrafters, and prior Senior VP at Proctor & Gamble Alan Sokolow, MD - prior Chief Medical Officer of major payors including: Ovations, a subsidiary of United, Blue Shield of CA, and Oxford Health Dave Stack – Partner at MPM Capital, CEO of Pacira Pharma, Ex-CEO of Medicines Co, ex-Roche Executive
Medical Advisory Board Ted Eytan, MD MPH - current Director at Kaiser Permanente, focused on ensuring families take an active role in their care using health IT George Lundberg, MD - prior Editor of the Journal of the American Medical Association, prior President of the American Society for Clinical Pathology Philip Marshall, MD, MBA - prior Senior Vice President at WebMD Roshini Raj, MD - Today Show medical contributor and Medical Editor of Health Magazine. Regularly on TV and quoted in Media.
Current Status
Launched: January 2010, angel funded Acquired Physicians Wellness Network: March 2010
Product Status • Best-in-class” HIPAA compliant, protocol driven clinical platform • Over 1mm transactions this year • National network of credentialed physicians
Select Clients and Partners
Over $3mm in sales opportunities/pipeline
Summary
Proven Leadership Team • Strong core leadership team • Strategic and medical advisors add extensive health care and business
experience • Industry access and credibility
Proven Business Model • Proven and tested products with over 1 mm transactions in 2010 • Proven sales through pilots with key clients • Strong revenue model
Great Opportunity to Build Value • Large market opportunity of ~$5-15 bn in personalized medicine services • Well positioned for fast growth, right services at right time • 2% share can lead to $100mm to $300mm in revenues
For more information please contact: Sundeep Bhan, CEO [email protected] 917-512-4049
Or email [email protected]