“The iPhone is clearly a vision of a single core team, or maybe even one man... it’s extremely unlikely Apple would have ever built it if they conducted lots of focus groups and customer outreach first.”
mike arringtontechcrunch
brian cheskycofounder, airbnb
bradford shellhammer cofounder, fab.com
why it sucks
It’s my design, and nobody loves it“ “
leanux
what is it?
lean product dev
• Tight team integration• Launch that sucka• Know your metrics• Iterate:Hypothesize → Design → Implement → Measure
who does this?
• Startups• Software Engineers• Good “Product People”
why it’s good
• Less Waste• Faster to Launch• Real-world Validation• Faster to Improve