Transcript
Page 1: Pinterest Content Strategy

Pinterest“new kid on the block”

Creative Idea Starters

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OpportunityMissed

people are already talking about them...

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OpportunityMissed

...but they haven’t joined the conversation.

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StartGood

needs more storytelling & engagement.

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needs more storytelling & engagement.

So, how can we help

these brands

be more effective on

Pinterest? fun (relevant) content!

Page 6: Pinterest Content Strategy

Blue Bottle CoffeeBoard Theme Suggestions

#1 coffee & the 5 senses

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#2 the process for making the perfect cup

Blue Bottle CoffeeBoard Theme Suggestions

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Blue Bottle CoffeeBoard Theme Suggestions

#3 enahncing the coffee experience

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#4 ways coffee is consumed in different cultures

Blue Bottle CoffeeBoard Theme Suggestions

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Humphry SlocombeBoard Theme Suggestions

#1 different ways to enjoy ice cream

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Humphry SlocombeBoard Theme Suggestions

#2 focus on flavor: ingredients & pairing

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American GiantBoard Theme Suggestions

#1 focus on fitness & exercise

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American GiantBoard Theme Suggestions

#2 #classicamerican

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American GiantBoard Theme Suggestions

#3 tailgate party contest

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American GiantBoard Theme Suggestions

#4 accessories & ways to wear

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Thanks!


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