Download - PR cases 2014 press-lunch
Case №1: Opening of the medical center «INGO», 2014, press-lunch.
excursion
Ceremonial opening of first in Ukraine medical center «INGO» was held at 21 January,2014 in Kiev.
After press-breakfast, where the representatives of front office and shareholders were speaking with leading media journalists, the ceremonial opening of medical center «INGO» and tour of the center took place.
Following the results of events 30 editorial
publications and reports came out in
media(press, radio, Internet, TV).
More than 25 representatives of media
(urban, business, and popular press,
Internet) took part in the events.
Results:
Case №21: Contest for journalists- effective instrument to
upturn relevant media loyalty press-lunch, winners
awarding Clients:
o Leacond Company – official distributor of DAIKIN corporation (Japan) and HOVAL (Liechtenstein)
equipment in Ukraine.
o «ECO-market» chain of supermarkets
o «BIONA» group – market leader in biotechnology for agriculture
Aims and objectives:
• To increase relevant media editors, journalistsloyalty to client-company.
• To increase client-company visibility in media sphere, company speakers citedness,
amount of references about company in media.
• To motivate journalist to cover up market practice, where the participants are the
clients-companies. To level up journalists materials professional level on market
• To demonstrate openness of Company willingness to provide comments,
professionalism of TOP-management and familiarity about markets. 4
The proposed solution
Organization and conducting competitions for journalists for the best editorial publication on
topics related to the market, where the companies work:
o Leacond – climate technology and equipment market
o ECO-market – food retail market
o GC «BIONA» –biological products for agriculture market
Holding a press lunch for the participants of competitions: journalists, editors, market
observers. During a press lunch not only prize distribution to the winners were held, but also informal
contacts between representatives of the media and the company's top management took place, for
whom the competition was organized
5
Results
6
LEACOND:
Competition for journalists "Fresh thought“ is holding
since 2004. Traditionally, the competition arrives about
30-50 articles in 2012 were accepted television programs
and Internet publications. During the competition
Leacond Company became a informational leader in the
air conditioning market, the first face of the company -
the opinion leaders.
ECO-market:
The contest "From the Life of supermarkets" was held in
2012. The competition 57 articles from 21 authors have
arrived on competition. Participants in the competition
were the journalists of the media as "Today", "Focus",
"Comments", "Investgazeta", "Obozrevatel», AllRetail,
«World of Products" and many others. Chain "EKO-
market" has demonstrated itself as a public company, the
leader of the market retail information sector
CG «BIONA»
The competition attracted 19 articles from 15 authors,
published in the print media and online media - business
and specialized subjects. Business media showed
interest to a narrow sector of biological products for
agriculture, market came from the informational
shadows. In this case, the first person GK «BIONA»
demonstrated themselves as the opinion leaders in the
market of biological products, and on the agricultural
market as a whole.
PR-case №47: Press lunch on September 3 2014 –
organization, work with journalists, consulting the client
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