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Cases

examples of implemented

PR-projects

for industrial enterprises

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Case 4. Media Tour at the plant

«Cherkasky bus»

Client:

Industrial Investment Holding «Bogdan», 2003

Aims and objectives:

To familiarize journalists of central publications with an enterprise / immediate cause - to start a new paint line for buses, the present urban model of the «Bogdan» bus /

To establish relationships with specialized journalists

Solution:

Organization and conducting the media tour to Cherkassy for journalists from leading business and specialized editions

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Media tour to the plant

«Cherkasky bus»

The program includes:

- Trip on new model of bus "Bogdan" to Cherkassy

- Accompanying story on the road

- Excursion on the plant

- Press conference with administration

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Media tour to the plant

«Cherkasky bus»

The results:

The media tour was attended by 18 journalists from leading specialized / auto / and business publications

According to the results of the tour were published more than 35 editorial publications in reference media

Reporters saw in high quality new model of bus a modern production,

Were established personal relationships with journalists

Case 9. «Farewell, carburetor, hello, Euro-2»

Information campaign on the problem of implementation of environmental standards Euro-2 in Ukraine (in furtherance of VAZ / LADA)

Aims and objectives:

To inform consumers about the environmental consequences of the Euro-2 introduction

To stimulate sales of cars with carburetor engine by "the old price."

Peculiarities of the information

campaign Objective materials in

specialized and popular press, wide dissemination of information on the problem in the media.

A series of articles and essays on various aspects of the introduction of Euro-2 (consumption, price aspect, technical characteristics, operation, etc.)

Engagement of experts of the automotive market, organization of interviews with them.

In this regard with the imminent ban on the first registration of cars with carburetor engine, the campaign was carried out in a short time.

The obtained results

Guaranteed informing consumers in a short time (in 2 weeks 3 analytical articles were published in professional journals and 16 articles in the popular press, including regional).

More than 30 editorial publications were published in the media by the results of the press release distribution.

Information campaign actively facilitated the establishment of excessive demand for a VAZ model with carbureted engine.

Case 18

Press Tour to the plant of the «MIROPLAST»

company

Client: "MIROPLAST" - Ukraine's largest producer of PVC profile systems for windows. The company "MIROPLAST" produces profiles under the «WDS», «Olimpia» TM and others.

Date and place of the event: June 20, 2012, the plant «MIROPLAST» in Dnepropetrovsk.

The format of events: press tour with a press briefing and demonstration of production.

Aim of the event: to inform the media about the company and its brands, promotion companies, public demonstration of Ukrainian modern high-quality production.

Participants of the event: the company «MIROPLAST», invited media representatives. 8

Was held a press briefing, which caused huge interest among

journalists.

Factory Tour for the media.

Post-briefing with lively dialogue between company’s

representatives and journalists.

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Press tour to the company MIROPLAST

Maintaining social networking sites

The results of the event

The press tour was attended by 26 members of the media (TV, information agencies, Internet portals and etc.). Attended by three national television channels. Journalists were able to take comments from the company's management during a press briefing and post-briefing, as well as to see the whole production process of modern profile systems.

Following the results of the event were published 269 editorial publications (including stories on TV).

Publications, which refer to the information voiced during the press tour, were actively published more than a month after the event.

Following the results of the press tour publications were highlighted in various directions of media: on sites of news agencies, in professional journals, business media, TV and internet portals. Thus, target audience was tightly covered with production of «MIROPLAST».

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Second: in Kiev Golf Center the massive event for customers,

Ukrainian and foreign partners FESTO, more than 100 people. http://www.youtube.com/watch?v=Yu73QcaTaXE

On 12-13th of September Publicity Creating organized two major events dedicated to the celebration of the 25th anniversary of the company FESTO (Germany) on the Ukrainian market. First: the press conference for journalists «High Technologies in Ukraine: realities of implementation and prospects of development», which was held at the news agency «UNIAN» brought together more than 25 representatives of the Ukrainian media. http://www.youtube.com/watch?v=gpoZIR5-rhY

Case number 30: the complex PR-project for the leader in the field of industrial automation, the plant in Simferopol

Within the framework of the official part in front of the audience the

authoritative speakers of Festo made a speech: the member the of board and

head of worldwide sales management of the company's Festo Ansgar Krivet,

CEO of the holding Festo, Dr. Wilfried Stoll and head of the Festo commercial

arm in Ukraine Artem Kharchenko.

Guests were entertained with famous and talented artists: stringed instrumental

quartet «Asturias», rubber-girl Tatiana Balakhnin, finalist

of the competition "Ukraine Got Talent 2012“,

and another finalist of the mentioned competition - the master of quickly drawing

Denis Ditinyuk. Guests with excitement watched the creation of paintings based

on the ideal man of Leonardo da Vinci.

Case number 34: KNAUF Ukraine - maintenance and

development of pages in social networks (Facebook, Twitter).

The work of the company, news of the branch highlights on the pages , Internet

users learn about new products. The brand also shares it’s advices with

consumers about the correct selecting and using of building materials.

The generation of interesting content that is updated regularly, allowing you to

increase the audience of fans pages and expand the circle of loyal customers.

Gradually rising rates of involvement, because, for example, the number of

questions and comments of users increased, have appeared reposts in specialized

groups.

The organization of the press tour for journalists in Lviv.

The event was attended by journalists from national and regional media, such as "Bud

Expert", “Aspects of building», «Real Home», «International Architectural

workshop ", " House of ideas " and others. Guests learned a lot about the company

"KNAUF" , its activities in Ukraine and, particularly, in the Western region.

Кейс: организация открытия завода «под ключ» The official opening of Ukraine's first plant for the production of

disposable hygiene products and medical devices U.P.P.

The official opening was attended by senior government officials, politicians, as well as Ukrainian and foreign partners of the company, members of the media. After raising the flags of U.P.P. and speeches, a symbolic ribbon was cut by U.P.P. President Alexander Peev and chairman of the State Committee on Entrepreneurship Alexandra Kuzhel.

Case number 37: organization of the plant opening «turnkey»

Before the official opening of the plant in the courtroom press conference for

journalists was held, which was attended by more than 60 media representatives.

For media representatives and guests tour all-around the factory was conducted

(production-laboratory-warehouse). Management staff and specialists of U.P.P.

briefed the guests on the main stage of the production and testing of sanitary

pads Angels - the first production of the plant.

In the evening a banquet was held for investors and partners. It was opened by an exclusive

fashion show (stylist and fashion designer Irina Didichenko, painter G.Gutgarts). The feature

of the models was that they were completely made from materials used for production and

packing of sanitary pads -nonwoven materil, paper airlaid, perforated polypropylene,

polyethylene, etc. The anchormen of the evening were Masha Efrosinina and Yuri Gorbunov.

Publications in press

Case 338: A marketing campaign on promotion of

sanitary pads Angels (the plant U.P.P.) in maternity

hospitals

Work with the target audience in maternity

hospitals - mothers with newborns, more

than 400 contacts.

Distribution of samples (pads) and branded

polygraphy.

The work with the target audience of specialists

(personnel of maternity hospitals). Conducting

seminars, presentations about the new brand of

hygiene products, distribution of samples and

branded polygraphy.

For "Kerameya" the press conference was organized in the news agency "Ukrainian

News" on the topic «The state and development prospects of luxury materials in

Ukraine», and also held PR-campaign in the media and activities within the

framework of specialized exhibitions. The company's factory is located in the city of

Sumy - by the opening period, the production line allowed to produce 30 millions

pcs. of clinker bricks per year.

Case number 41: PR-supporting of the building materials factories opening in

Ukraine

1. The company "Kerameya" Sumy,

2. The company "TekhnoNIKOL" Dneprodzerzhinsk

The opening project of the plant has been implemented with the

supporting of investment venture capital fund Horizon Capital. Volume

of investments into the launch of the production line of clinker bricks of

the TM KlinKERAM amounted 18 million. USD.

http: //www.youtube.com/watch? V = D-uCT-zoGzs

For the company "TekhnoNIKOL" (Russia), one of the

largest manufacturers of roofing materials in Europe, a press

conference in the conference room UNIAN was organized

for the opening of the plant "TekhnoNIKOL" in Ukraine.

The event evoked great interest in the media.

Total investments for the plant’s building, which located

in the city of Dnipropetrovsk, are 8 million. Euro. In the

next 3 years after the opening it was planned to invest in

the company’s development more than 3 million. Euro.

Publications in press

PR case: supporting the participation of

"DZGA" on exhibiton

shooting the stand

"DZGA"

Shooting the instruction of using protection

frame

The order to proper use the means of

protection

Conclusion of the agreement, a

video interview with the chief

Filming the product samples

PR CASE №50 (AGRICULTURAL MARKET):

1. PRESS TOUR TO THE FACTORY (YEVPATORIYA),

2. PROMOTION OF THE BIONA Project: Organizing a press tour to the plant for the production of biologics

agricultural enterprise "Niva" (Yevpatoriya, Crimea), involved in the development and

fielding of the seminar for professionals of agri-market, consulting, informational

support of activities.

Client: Group of companies "BIONA", a leading Ukrainian manufacturer of biological

preparations for agriculture, 2010.

Aims and objectives: To develop and carry out on-site seminar for specialists of the

agricultural market on the enterprise "Niva". In parallel, to organize and hold a press

tour for journalists of specialized and business media. To provide a high level of the

event and positive feedback upon its completion.

SOLUTION

Solution: A comprehensive program of activities that successfully combines

information, business and entertainment part.

The main components of the program are:

• Excursion on the enterprise (laboratory, manufacturing, etc.)

• Press–Meeting with management of the plant for the media

• Seminar for specialists (with the participation of leading scientists on the subject,

as well as practicing farmers).

• Communication during the receptions and banquets

• Sightseeing in attractions of the city Yevpatoriya.

Publicity Creating specialists provide the Client with necessary consultations

and support of the event - with a trip to the region. The agency took over not

only the development of the program (which was, in particular, worked out

excursion routes, timing, designing the conference halls, the composition of the

press package and much more), but also an invitation to the journalists at a

press tour and tracing of publications on the results.

Managers of Publicity Creating prepared speakers, accompanied by the

journalists on the road, prepared the necessary information for the media, the

maintenance of press conferences, photo-report questionnaire the participants

and more.

PRESS TOUR TO THE PLANT

THE RESULTS

The event is actively foster the positive reputation of the company BIONA, has

become a place of making new contacts with potential partners.

The press tour was attended by 15 members of the media - and specialized

business, national and regional.

Following the event, came out a number of publications in the media, which

contributed to the disseminate information about advanced biotechnology, of TM

BIONA and the benefits of working with this producer of biological products.

COMPLEX PR

In addition to the activities described in this briefcase for BIONA

within an integrated accompaniment were Completed the

following activities:

Press conference in Kyiv with the participation of partners

and representatives of industry associations (UNIAN)

http://www.publicity.com.ua/news/video/publicity-creating-

organizovano-krugliy-stol-na-temu-kak-spasti-urozhay-

ozimih-prognozi-i-perspektivi-357.html

•A round table in Kyiv with officials participation of the

relevant ministry (Interfax-Ukraine)

•Seminars in the framework of participation in exhibitons

InterAgro (2 years in a row)

•Regular writing and distributing press releases on the media

data basis

•The organization and carrying out the competition for

journalists «decision in the nature» for the best article in

using of biological products in agriculture.

•Creating and maintaining pages on social networks.

Commenting in the Internet.

•Development and production the video stories with

comments of the management and experts on topical issues.

•Consulting in strategic and tactical issues.

•Monitoring and analytics.

•Reporting - monthly.

Welcome: Publicity Creating, company of strategic communications

Tel/fax: (044) 596-19-79, 596-19-80

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