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Cases

examples

of implemented PR-projects

(financial market)

Content

Case №1. Media Tour in Ukrainian regions for INGO Ukraine

Case № 2: Press-conference for «Eldorado» and «Alfa-Bank» companies: presentation of join product «Profitable card with credit»

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Case№1: PR for insurance company 1.1. Media-tour in the Ukrainian regions

1.2. Opening of the medical center

Client: SIC «INGO Ukraine», 2007, 2014 Project: Media-tour in Ukrainian regions.2007

Goals and tasks:

To increase information level of insurance company's services among consumers

To form regional media loyalty to insurance company

To support local branches activity

Solutions:

Events organization and realization for regional media in 7 essential Ukrainian regions

Media-support in regional press

Media-tour SIC «INGO Ukraine»

Media-tour in Ukrainian regions

Results:

Following the results of event 93 editorial

publications and reports came out in

regional media(press, radio, Internet, TV).

More than 80 representatives of regional

media (urban, business, and popular press,

TV, Internet) took part in the event.

Opening of the medical center «INGO», 2014

Ceremonial opening of first in Ukraine medical center «INGO» was held at 21 January,2014 in Kiev.

After press-breakfast, where the representatives of front office and shareholders were speaking with leading media journalists, the ceremonial opening of medical center «INGO» and tour of the center took place.

Following the results of events 30 editorial

publications and reports came out in

media(press, radio, Internet, TV).

More than 25 representatives of media

(urban, business, and popular press,

Internet) took part in the events.

Results:

Case: Press-conference for «Eldorado» and

and «Alfa-Bank» companies: presentation of join product

«Profitable card with credit» Clients: «Eldorado» Company – the biggest representative of retail market in household

appliances and electronics sector.

Alfa-Bank(Ukraine)–multifunctional commercial bank, that is a member of international consortium «Alfa group». Bank occupy a leading positions in all segments on Ukrainian banking market..

Time and place of the event: July 4 2011 in news agency UNIAN

The aim of the event: informing the media about the first results of the operation on the Ukrainian market of co-branded cards Visa, working on credit scheme - a joint product of "Alfa-Bank" and the company "Eldorado", called "Profitable card with credit"

Participants of the event: director consumers finance block "Alfa-Bank" Marina Dutlov, director of private persone products "Alfa-Bank" Catherine Vinnytsia, marketing director of "Eldorado" Anton Wasilewski and head of Visa in Ukraine Svetlana Georbelidze

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Press-conference for «Eldorado»and «Alfa-Bank» companies: presentation of joint product «Profitable card with credit»

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Results of the press-conference for companies «Eldorado» and «Alfa-Bank» Approximately 30 representatives of central media( TV,radio, Ukrainian and foreign

press, news agencies, internet portals etc) attended the press-conference. Journalists collect targeted information about the first results of the co-branded card functioning - a joint product of "Alfa-Bank" and the company "Eldorado", and also about the unique features of the card.

Post coverage of 110 editorial publications, reports, stories on TV and radio.

Information made at the press conference, became the property of the public at large, as was published by the media of different areas: business, financial, general, popular, social and political;

Bloggers-thousanders attended the press-conference, and left interesting feedbacks in their blogs about events and presented product «Profitable card with credit»

The event was organized in a short time,

though - thanks to the professional work

of Publicity Creating - attracted

considerable interest from the media and

a large number of original publications,

positively valued by clients.

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