1

Cases

examples of implemented

PR-projects

(for В2В companies)

Content Case 4. Media-tour on plant «Cherkasky bus»

Case 5. PR-moving of «AMACO» Company, 2008

Case 6. PR-moving of «Leacond» Company (leading distributor ТМ DAIKIN in Ukraine), 2001-2010

Case 18 Press-tour on the «Miroplast» Companys' factory

Case19: Seminar-presentation for Daikin

Case № 20: Incentive tour for the partners

Case № 27: PR-moving of the distributor in the IT market

Case № 30: complex PR-project for a leader in the field of industrial automation

Case №32: PR-moving of software developer for accounting (ABBYY-Ukraine)

Case № 33: IV conference of Ukrainian dealers of DAIKIN, organized by order of European headquarter - Daikin Europe N.V.

Case № 37:Organization of the plant opening in "turnkey“ way

Case № 39: Distributor PR-moving in the pharmaceutical market

Case № 41: PR-support of opening building materials factories in Ukraine

2

3

Case 4. Media-tour on

«Cherkasky bus» plant

Client:

Industrial Investment Holding "Bogdan", 2003

Aims and objectives:

To acquaint national press journalist with the enterprise/immediate reason– the launch of a new coloring line of buses, presentation of town bus model «Bogdan»

Build relationships with specialized journalists

Solution:

Organization and conducting of the media tour in Cherkasy for journalists of leading business and specialized publications

4

Media-tour on plant «Cherkasky bus»

On the programme:

-Trip to Cherkasy on a new model of bus "Bogdan"

- The accompanying story on the road

-Tour of the plant

-Press conference with the management of the

plant

5

Media-tour on

«Cherkasky bus» plant

Results:

18 journalist of leading specialized /auto/ and business editions took part in media-tour

Following the results of the tour more than 35 editorial publications in referential media came out

Journalists were convinced of high quality of the new bus model, saw a modern production

Personal relationships with journalists

were established

6

Case 5. PR-moving of

«AMACO» Company, 2008

Aims and objectives:

To increase the popularity of the company and brand in the business environment

To form company's reputation as a business leader and as an expert on agricultural market

To bring the philosophy and benefits of the company's to a target audience

To inform the audience about new activities and new products

And also - the promotion of agrarian business as one of the priority sectors of the Ukrainian economy, an explanation of the difference between the concepts of «agribusiness» and «agriculture» Solution:

Intensive informing target audinece, by distributing press releases to the media (8-10 per month)

Organization and carrying out series of press events with the involvement of government officials and non-governmental organizations

A series of articles in business and problem directions in the business press and government publications

PR of the First person

Regular communication with the media

7

Press Events:

Round tables, press conferences

8

A series of articles in the

business press

9

First person PR

Company’s General

Director formation of

reputation :

As a market expert

As a leader of opinion

As a businessman

and a new type of

manager

10

Promotion of «AMACO»

Company, results Results:

Laid down the informational foundation of AMACO Company’s positive reputation(in the business environment)

Been formed image of the leader in agro-industrial sector (in the media and the business environment)

Attracted the attention of the government, industry associations, the business environment:

to the development of industry, trends and prospects

to AMACO Company and its active position

Introduced the basic terms and abstracts: agricultural business, the profitability of agriculture, efficient agrotechnological complex, investments in agribusiness, etc.

Created an image of the AMACO Company’s director as one of the leading speakers on agricultural market and agribusiness.

More than 1,500 publications and reports for 5 months.

11

Case 6. PR-moving of «Leacond» Company

(leading distributor ТМ DAIKIN in

Ukraine), 2001-2013

Aims and Objectives:

Forming companys‘ renown and its brands.

Forming Leacond reputation as best ТМ Daikin

(Japan) tooling supplier, pacer in a premium

segment of Air Conditioning market in Ukraine.

Forming the chief of the company reputation as an

expert in the market, first person PR

Forming dealers loyalty, widening dealers net.

Forming pool of interested journalists.

PR-moving

of «Leacond» Company

Implementation:

Companys‘ furtherance was staged into 3 phases-

1 – air conditioning equipment TM Daikin was promoted, and «Leacond» Company, was promoted by indirection, as а official supplier.

2 – «Leacond» Company promotion, as professional and sustainable partner for dealers of pacer supplier of high-tech equipment (Daikin goods are promoted by indirection)

3 –Leacond Companys' head office and top-management promotion, company fixation in the premium segment of the market.

During the annual programs a wide range of tools were used, combined in a balanced and intensive communications program.

13

Wide range of PR- events

7 photosessions

14

The contest for journalists

"Fresh thought" Aims and Objectives:

Forming TM company-client popularity, forming reputation of the

head as an expert of the market

To increase the amount of companys‘ and heads‘ in media mentions.

To increase the amount of sectoral overviews.

To form journalists pool, that are writing about conditioning and

ventilation systems, and to increase their competence.

The contest was held during the 10 years.

Maintaining of fan-pages

in popular social networks

16

PR-moving of «Leacond» Company Results:

Formed reputation of the company as a pacer in a premium segment, as a best supplier of TM Daikin in Ukraine, and one of the leading distributor on the market on the whole.

The head of the company is a competent market expert, and constantly presented in media with comments and evaluations.

More than 90% of all materials about air conditioning market contain mentions of relevant information and brand. Media scene is intense, in every volume of specialized magazines there is an information about client (news, articles). Total number of editorial publications for the year 2007 amounted to more than 420 in 2008 to over 760 in 2009 - 1200.

Loyalty of main dealers is formed, the work on the deepening of the process is on/ Club Golden dealer, annual dealer conference and other projects. /The dealer network is growing by an average of 30% annually (350 companies).

Writing journalist pool is counting 35-40 people yearly.

In general- company becomes the bets Daikin distributor in Ukraine, occupies more than 50% of the market brand, compared with two other distributors (wherein, Leakond entered the market after them).

Case 18

Press-tour on the «Miroplast» Companys' factory Client: «MIROPLAST» - the biggest Ukrainian manufacturer of profiled PVC systems for

metal-steel windows. «MIROPLAST» produces profiles to ТМ «WDS», «Olimpia» and others.

Time and place of the event : July 20 2012 ,factory «MIROPLAST», Dnepropetrovsk.

The event format : Press-tour with press-briefing and demonstration of products manufacturing.

Aim of the event: to inform media and targeted audience about a company and its brands, company popularization, public demonstration of high-quality modern Ukrainian production.

Participants of the event: management of "MIROPLAST“ Company, invited representatives of media

17

Was conducted a press briefing, which aroused great interest

among journalists.

Factory Tour for media representatives.

Post-briefing with the renewal of the dialogue

between the representatives of the company

and journalists.

18

Press-tour to «MIROPLAST» factory

Maintaining of fan-pages

in popular social networks

Event results

26 media representatives took part in the press-conference( TV, news agencies, portals etc.) 3 national TV channels attended. Journalists were able to take comments from the company's management during the press briefing and post-briefing, and to see the whole process of production - advanced profile systems.

Following the results 269 editorial publications came out (including pieces on TV).

Publications, corresponding to learned information during press-tour, were actively published more than for a month after the event.

Following the results of press-tour publications were shown in different media: on sites of news agencies, in core publications, business media, on TV and Internet portals. In such manner all targeted audience of «MIROPLAST» company was straddled.

20

Case19: Seminar-presentation

for Daikin

Presentation of DAIKIN new flagship product -

VRV IV system

Seminar-presentation for Daikin : November,

29, 2012. NSC Olimpiyskiy, «Champion» hall

Aim of the event: official market launch of the

new fourth-generation multi-zone systems VRV

IV, the production of DAIKIN Corporation

(Japan). Awarding prizes to the best dealers.

Speakers: Kristof Piersman– responsible for

sales Daikin Europe N.V. in East Europe

regions and CIS countries. And Maksim

Mihailichenko- – engineer specialist of business

development, the representative of the Moscow

office of Daikin Europe N.V.

Seminar-presentation Daikin :

results

o More than 200 representatives of companies - dealers of DAIKIN HVAC

equipment in Ukraine from all regions of the country - took part in the event.

o After new system VRV IV presentation took place an award ceremonial

program for DAIKIN dealers "High sales in peak season“, with present

presentation (Apple laptops and tables).

Case : Incentive tour for the partners

Client: LEACOND Сompany – official distributor of DAIKIN (Japan) corporation equipment and HOVAL (Liechtenstein) in Ukraine

Executors: ProEvents, Publicity Creating Placement: Incentive tour №1 Kiev - Medzhibozh - Kamenetz-Podolskiy- Kiev Incentive tour №2 Kyiv-Lviv-Olesko-Dubno-Pidhirtsi-Kiev Period: 1 – December, 2012 2- October, 2013

Aims and Objectives : To encourage LEACOND Company partners - Daikin equipment dealers - for effective

cooperation To strengthen the loyalty of partners to the company, to motivate them for further

cooperation To present Daikin new equipment to LEACOND partners –systems VRV IV, and also

to demonstrate the situation on air conditioning market of Ukraine in whole. To create a positive, and friendly atmosphere in group, together with competitive

spirit.

23

Incentive tour №1 , 2012 Organization and carrying out the event for the Leacond partners-incentive tour –of

the castles of Podolia.

During the incentive tour more than 40 representatives of Leacond Company-partners from Odessa, Simferopol, Nikolaev, Lvov and other cities of Ukraine have visited ancient castles in Medzhibozh and Kamenetz-Podolskiy

In the best tradition of incentive tours, the event combined in itself two key areas:

OFFICIAL:

• Leadership conference of Leacond, presentation of the results 2012 on the air conditioning market in Ukraine and worldwide

• Presentation of the new Daikin's equipment

• INFORMAL:

• sightseeing tours of the region (the fortress in Medzhibozh and Kamenetz, a tour of the old city in Kamenetz-Podolskiy);

• quest "Keys to Success", which competed in the knowledge of the climate equipment, wit, skill and team spirit of "Cossacks" and “Knights“ teams

• Banquet in the best restaurant of Kamenetz-Podolskiy, with the participation of folk and jazz bands

24

Incentive tour№2 , 2013

Organization and carrying out activities for the Leacond Company's partners - Incentive Tour "Golden Horseshoe of Lviv“ During the incentive travel more than 45 representatives of Leacond partner Companies from different regions of Ukraine visited the ancient castles of of Lviv and Lviv region.

The event combined in itself 2 key areas :

OFFICIAL:

• Leadership conference of Leacond, presentation of the results in 2013 on the air conditioning market in Ukraine

• Presentation of the new Daikin products

• INFORMAL :

• Lviv sightseeing, visiting ancient forts and castles in Olesko, Dubno, Pidgirtsi

• quest "Treasures of the Golden Horseshoe", in which two teams competed the “Lions" and “Tigers“-in the knowledge of the climate equipment, erudition, dexterity. Banquet in the country complex restaurant "Ancient City" with the participation of folk groups, and reconstruction of medieval knights fighting.

During the tour – the report on social networking

sites was done

The Results

Incentive tours for Leacond partners synthesized a team-practice (contests, creative competitions quest), informal communication and formal part - conference.

The variety of such practices, as well as interesting excursions in the picturesque castles Podolia, Lviv region led to the fact that 3 days of incentive tour were held in a friendly, full of interesting events atmosphere, and become memorable for the participants.

Quests "Keys to Success", "Treasures of the Golden Horseshoe" gave the opportunity to each of the participants on tour to express themselves, to feel the friendly support of colleagues, and also to highlight the overall atmosphere of incentive tours.

The incentive-tour format has allowed dealers to learn better about each other and about their partner - Leacond, to feel a team of like-minded persons.

Incentive tours increased partners loyalty to Leacond Company, since it brought only positive emotions to participants(informal part), and also demonstrated professionalism and Leacond employees deep knowledge (official part).

27

Case № 27: PR-moving of the distributor in the IT market

Due to the developed strategy and its embodiment during 5 years,

the company K-TRADE - has been recognized as one of the

leading distributors and manufacturers of PCs in Ukraine and

became one of the leaders among other IT-companies (3-5 place

in the ranking of IT newspaper "Business" and the winner in the

ranking of publishing house ITC).

Organization of participation in the specialized

"turnkey" exhibition (show on the stand)

The development of scenario and

conducting activities at the

company stand

Contests, inviting celebrities and others.

Attracting visitors of the exhibition attention to the stand

of the company in the pavilion

More than 10 press events representatives of international brands for

business and specialized media

Second, in Kiev Golf Center scale event for customers, Ukrainian and foreign partners of

FESTO, more than 100 people. http://www.youtube.com/watch?v=Yu73QcaTaXE

On September 12-13, Publicity Creating organized two major events dedicated to the celebration of the 25-th year of the FESTO Company(Germany) work in the Ukrainian market. First press conference for journalists "High Technologies in Ukraine: realities of implementation and prospects of development", which was held at the news agency "UNIAN" brought together more than 25 representatives of the Ukrainian media.http://www.youtube.com/watch?v=gpoZIR5-rhY

Case № 30: complex PR-project for a leader in the field of industrial automation

As part of the the official part infront of the audience with a

speech appeared a reputable Festo speakers : board member and

head of the Festo company's sales worldwide Ansgar Krivet, CEO

of the holding Festo Dr. Wilfried Stoll and head of business unit

Festo Ukraine Artem Kharchenko.

Entertaining guests were famous and talented artists: stringed instrumental

quartet «Asturia», rubber girl Tatiana Balakhnina, the finalist of "Ukraine Got

Talent 2012"

and another finalist of mentioned contest – master of quick drawing Denis

Ditinjuk. Guests with excitement watched the creation of paintings based on the

ideal man of Leonardo da Vinci.

Case №32: PR-moving of software

developer for accounting (ABBYY-

Ukraine)

1.1. PR-moving

1.2. Series of PR-training

Comprehensive program of PR moving on two fronts: economic

distribution of software 1C, and selling OCR FineReader of the ABBYY

Company Software House.

The program included - a series of articles in the media, press-releases

and media relations, participation in surveys, conducting press events

and other forms.

Employees of the company ABBYY-Ukraine, following the

result of training sessions, improved their competence,

could develop a strategy for a year and then successfully

carry out a series of PR-activities.

Case № 33: IV conference of Ukrainian dealers of DAIKIN,

organized by order of European headquarter - Daikin Europe

N.V.

The conference was held at the Hotel Limak Limra (Kemer, Turkey). Event was attended by more than 250 representatives of TM DAIKIN dealer-companies, from all regions of Ukraine.

Special guests of the conference were representatives of Daikin

Europe NV Kristof Peirsman and Koen Van Wynendaele.

During the conference reports were also made by the leaders of

the three distribution companies, representing Daikin in

Ukraine

During the conference entertainment program and sporting events were organized.

Thus, a traditional DAIKIN football championship was held. And at the end of each

day were evening events in the format of the gala dinners.

The concert program included performances by Ukrainian stars - "Alibi“ group, Tina

Karol, and Turkish artists of the original genre (fakir show).

At the end of the evening was the final

grandiose fireworks, after which guests

were endured huge cake. As the emcee

was Maxim Nelipa

Publicity Creating implemented a full range of services for the development, organization and conducting the conference. The first phase included creation the concept of the conference, corporate identity, scenarios of all activities under the project, preparation of necessary materials (quest pack and others), informing the parties, working with numerous contractors. The second stage is connected directly to the conference conduction in Turkey. The client praised the level of organization of the event and the quality of services provided by the agency.

Кейс: организация открытия завода «под ключ» The official opening of U.P.P. - Ukraine's first plant for the production

of disposable hygiene products and medical devices

Senior government officials, politicians, as well as Ukrainian and foreign partners of the company, members of the media attended the official opening After raising flags U.P.P. and speeches, a symbolic ribbon was cut by President UPP Alexander Peev and chairman of the State Committee on

Entrepreneurship Alexandra Kuzhel.

Case № 37:Organization of the plant opening in "turnkey“ way

Before the official opening of the plant press conference for journalists was held

in the boardroom, that was attended more than 60 media representatives.

For media representatives and guests a tour of the factory was conducted

(production- laboratory-warehouse).

Management staff and specialists of U.P.P. acquainted the guests with the main

stage of the production and testing of sanitary pads Angels - the first plant

products.

For investors and partners a banquet was held in the evening . It was opened by an

exclusive fashion show (stylist- fashion designer Irina Didichenko).Models feature was that

they were completely made of materials which are used for production and packing of

towel - nonwoven web, paper airlaid, perforated polypropylene, polyethylene, etc. The

evening was conducted by Masha Efrosinina and Yuri Gorbunov.

Publications in press

Case № 39: Distributor PR-moving in the pharmaceutical

market

Client: "Alba Ukraine", which is one of the largest pharmaceutical distributors in the country and occupies 48 position in the rating of domestic commercial companies by Forbes Ukraine.

Performer: Publicity Creating

Period:2012-2013

Aims and objectives:

Press Office "Alba Ukraine“

Writing and distributing press releases, notes and articles in the media on key events of "Alba Ukraine", as well as important issues of the pharmaceutical industry as a whole.

Providing clients first persons comments to the publications from the requests of specialized and business media.

Development of a new corporate identity,

Shooting corporate video, of virtual tours of the largest warehouse complex in Ukraine

Training in communications for senior executives,

Photo-shoots of leading specialists and managers

Modernization of the corporate website

Creation and effective management of corporate platforms in social networking sites and services

Operative consulting of Company's management in the field of communications.

50

Creation and development of an information channel "Alba Ukraine" in the

Internet. This channel, in particular, consists of site, pages in social networks

Facebook and Twitter, as well as the channel on YouTube.

Video tour of the warehouse complex in Borispol was prepared. This format is most

completely demonstrates the high level of process automation, the scale of the warehouse

and modern logistics infrastructure of the company as a whole. During the first two

months after placing video on the Internet it was seen by more than 14 thousands users.

Video tours are also actively used by "Alba Ukraine" sales representatives in working with

partners in Ukraine

http://www.youtube.com/watch?v=_JymCtB8k3M

The complex of "Alba Ukraine" PR-moving included the

development of a new logo and corporate identity that would have

reflected the status of the company at the present stage, that

consistent with actual market positioning

Press Office "Alba Ukraine": writing and distributing in the media press releases,

notes and articles on key events of "Alba Ukraine", as well as important issues of

the pharmaceutical industry as a whole. Also the agency Publicity Creating

provided clients first persons comments to the publications from the requests of

specialized and business media.

For "Kerameya" press conference in "Ukrainian News" agency was organized on the

theme - "State and development prospects of elite materials in Ukraine", and also

PR-campaigns in media and events as part of specialized exhibitions were held.

Company factory is situated in Sumy town - at the time of opening manufacturing

line allowed to produce 30 millions items of clinker per year.

Case № 41: PR-support of opening building materials factories in Ukraine

1. «Kerameya» Company, Sumy,

2. «TechnoNikol» Company, Dneprodzerginsk

The project for the opening of the plant was realized with the support of

investment by venture capital fund Horizon Capital. Investment in the

launching of production line of clinker TM ClinKERAM was 18 mln.

dollars.US. http://www.youtube.com/watch?v=D-uCT-zoGzs

For "TekhnoNIKOL" (Russia), one of the largest

manufacturers of roofing materials in Europe,

press conference dedicated to opening of the plant

"TekhnoNIKOL" in Ukraine was organized in the UNIAN

conference hall. The event aroused great media interest.

Total investment in the construction of the plant, located

in Dneprodzerzhainsk, worked out 8 million. Euro.

It was planed in the next 3 years after the opening to

invest other 3 million Euro into enterprise development

Publications in press

PR-case:

Presentation of data processing machine

K6-III in Ukraine (for AMD Company)

The presentation was attended by more than 120

representatives of IT companies and media -

business, specialized

Following the results of the event more than 30 video reports and articles in leading periodicals came out

PR-case:

Organization of «UKRNET» press-conference in Information agency UNIAN,

on which were announced plans on development of national Internet-portal

UKR.NET on 2010.

Arrangements for the activities preparation were conducted by Publicity

Creating (text materials, preparation of speakers, conducting, working with the

media, the report, more than 250 publications).

PR-case:

informational support ORACLE

Representativeoffice in Ukraine –

press events, articles, releases

Publications in leading business and IT

editions of Ukraine

Organization of corporate events:

New Year's Eve, wine tasting

PR-case:

Organization of the Microsoft seminar at the

exhibition EnterEX

(admission to "Internet pioneers")

PR-case: PR-moving of "Kompeks" (c. Belaya Tserkov, a

manufacturer of computer cases) on the Ukrainian market:

press tour, the conference, a series of notes, articles and releases

Winners of the New Year

campaign on the FM-radio channel,

prizes distribution

PR-case:

PR-moving of «ComPAS» (Donetsk) the developer of

software for enterprise management “SVOD"

Organization of press events, writing a series of articles and press releases, PR-moving company's first person, consulting

PR-case:

Organization of events dedicated

to the 10th anniversary

of the INVEX Telecom Company

Official conference for partners

with media,

more than 100 people, in the hotel

complex "Rus´"

State reception in tribute to the 10th

anniversary of the company, "turnkey"

The development of activities scenario, quizzes,

production of defile by INVEX Telecom, anniversary

cake, presenter of the event was national artist

Yevgeny Paperniy

Welcome: Publicity Creating, company of strategic communications

Web-site: www.publicity.com.ua

e-mail: info@publicity.com.ua

Join us on: Facebook, Twitter,

YouTube, SlideShare.