examples of implemented social and charitable projects as part of CSR

program

Cases

Case 11. The program of social responsibility "TEVA" in Ukraine. Projects aim:

As part of the company's social responsibility TEVA Company,

provided real assistance to orphanages

The proposed solution:

transfer of charitable help to orphanages, with the help of charities

and city health management organizations

Date and place of the assistance: October-December 2010, 6

cities of Ukraine - Kiev, Donetsk, Lviv, Dnipropetrovsk, Kharkiv,

Simferopol.

The transfer of charitable help (the original high-performance broad-spectrum

antibiotic) to orphanages

Participants of the events:

officials - representatives of the

Ministry of Health, regional and city

health management organizations,

Representatives of regional

charities, children's homes.

Achieved during the project results:

Was organized and carried out the transfer of charitable help

(600 packages, fruits, toys) to Kiev, Donetsk, Dnipropetrovsk,

Kharkiv, Lviv, Kherson, Cherkasy oblasts and Crimea

orphanages.

Social Project accompanied by announced and informational

press releases and notes, which were published in the press and

the Internet.

Case 23: PR-support of CSR programs

("EKO market – for schools")

Client: Supermarket chain "EKO-Market"

Performer: Publicity Creating

The proposed solution

Holding a press conference on the results of CSR programs "EKO-market – for schools":

In a press conference which was held in Kiev secondary school, which won in the program "EKO-market – for schools," took part as speakers top managers of "EKO" and officials of the Kyiv city administration, as well as school principals

The Results:

Press event has attracted considerable interest from the media, was attended by over 20 journalists, including - representatives of five TV channels. Thus, information about the CSR program "EKO-market" has received considerable resonance.

Case № 35: PR-support actions in

the social sphere Transfer of mammography equipment by AVON Company to Vinnitsa,

Nikolayev, Odessa oncological dispensary, in the framework of social

project AVON “pink ribbon.“ The event was held in the Kiev city oncological

hospital in April 2005, and was attended by more than 120 guests

For Kyiv Regional oncological hospital were purchased 3 mammography "Siemens"

and 3 processing machines "Agfa", as well as modern ultrasound machine.

Inviting guests (media representatives, officers, partners) was carried on name list, work was organized at the event, writing text materials and dissemination of information about the charity event, prepared a report.

During the event

Welcome: Publicity Creating, company of strategic communications

Tel/fax:

(044) 596-19-79, 596-19-80

e-mail: info@publicity.com.ua

Web-site: www.publicity.com.ua

Join us on Facebook, Twitter, YouTube, SlideShare