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Cases

examples of implemented

PR-projects

(automobile market №2)

Content

Case 4. Media-tour on plant «Cherkasky bus»

Case 5. PR-moving of «AMACO» Company, 2008

Case 9. «Goodbye, carburetor, hello, Euro-2»

Case № 28: PR-organization of automobile dealership SKODA opening, new automobile model SKODA FABIA presentation

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Case 4. Media-tour on

«Cherkasky bus» plant

Client:

Industrial Investment Holding "Bogdan", 2003

Aims and objectives:

To acquaint national press journalist with the enterprise/immediate reason– the launch of a new coloring line of buses, presentation of town bus model «Bogdan»

Build relationships with specialized journalists

Solution:

Organization and conducting of the media tour in Cherkasy for journalists of leading business and specialized publications

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Media-tour on plant «Cherkasky bus»

On the programme:

-Trip to Cherkasy on a new model of bus "Bogdan" - The

accompanying story on the road

-Tour of the plant

-Press conference with the management of the plant

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Media-tour on

«Cherkasky bus» plant

Results:

18 journalist of leading specialized /auto/ and business editions took part in media-tour

Following the results of the tour more than 35 editorial publications in referential media came out

Journalists were convinced of high quality of the new bus model, saw a modern production

Personal relationships with journalists

were established

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Case 5. PR-moving of

«AMACO» Company, 2008

Aims and objectives:

To increase the popularity of the company and brand in the business environment

To form company's reputation as a business leader and as an expert on agricultural market

To bring the philosophy and benefits of the company's to a target audience

To inform the audience about new activities and new products

And also - the promotion of agrarian business as one of the priority sectors of the Ukrainian economy, an explanation of the difference between the concepts of «agribusiness» and «agriculture» Solution:

Intensive informing target audinece, by distributing press releases to the media (8-10 per month)

Organization and carrying out series of press events with the involvement of government officials and non-governmental organizations

A series of articles in business and problem directions in the business press and government publications

PR of the First person

Regular communication with the media

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Press Events:

Round tables, press conferences

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A series of articles in the

business press

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First person PR

Company’s General

Director formation of

reputation :

As a market expert

As a leader of opinion

As a businessman

and a new type of

manager

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Promotion of «AMACO»

Company, results Results:

Laid down the informational foundation of AMACO Company’s positive reputation(in the business environment)

Been formed image of the leader in agro-industrial sector (in the media and the business environment)

Attracted the attention of the government, industry associations, the business environment:

to the development of industry, trends and prospects

to AMACO Company and its active position

Introduced the basic terms and abstracts: agricultural business, the profitability of agriculture, efficient agrotechnological complex, investments in agribusiness, etc.

Created an image of the AMACO Company’s director as one of the leading speakers on agricultural market and agribusiness.

More than 1,500 publications and reports for 5 months.

Case 9. «Goodbye, carburetor, hello, Euro-2»

Informational campaign on problem of the introduction of Euro-2 environmental standards in the Ukraine (in furtherance of the VAZ / LADA)

Aims and objectives:

To inform consumers about the consequences of the introduction of Euro-2 environmental standards

To stimulate sales of cars with carbureted engine on the "old price".

Features of information campaign Unbiased materials in

specialized and popular press, wide dissemination of information on the issue in the media.

Series of articles and essays on various aspects of the introduction of Euro 2 (consumption, price aspect, technical features, operation, etc.)

The involvement of automobile market experts, the organization of interviews with experts.

In relation to alert interdict of first auto with carburetor engine, campaign was carried on a tight schedule.

Results:

Guaranteed consumer awareness in short terms (during 2 weeks 3 analytical articles were published in professional journals and 16 articles in the popular press, including regional).

More than 30 editorial publications came out in the media on the basis of the press release distribution

Informational campaign actively contributed to the establishment of excessive demand on the model VAZ with carbureted engine.

September 28-29, 2001 , for "Auto Trading" a series of PR-activities, within

the Opening of a new automobile dealership SKODA in Kiev

were organized

Case № 28: PR-organization of SKODA car-salon opening, new automobile model SKODA FABIA presentation

On September 28, in the press center of the Ukrainian House was organized a press conference for the media. The event was attended by over 60 journalists and specialized business editions, TV and radio channels

On September 29 was organized the grand opening of the the first SKODA car-salon in Ukraine, equipped according to corporate standards of SKODA. The opening was attended by about 150 guests, including the official representatives of the plant, customers.

The presentation continued on the open area of the sports complex "Chaika", where an entertainment show «SKODA: multifaceted possibilities!» was organized. Ilya Noyabrev was the presenter.

The event on sports complex “Chaika”

As the show unfolded which was attended by over 400 people, the guests were shown the different models of «SKODA» cars in motion. The presentation was opened by the parade of vintage cars of Soviet and foreign manufacture, to the accompaniment of a jazz quintet, and then stunts demonstrated “top class" figures on modern cars. The total area of VIP-zone area of 150 square meters and a height of 8 m., which housed the tables for the guests.

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