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Cases

examples of implemented

PR-projects

(agricultural market)

Case (agrarian business)

Promotion of «AMACO» Company

Aims and objectives: To increase the popularity of the company and brand in the

business environment To form company's reputation as a business leader and as an

expert on agricultural market To bring the philosophy and benefits of the company's to a target

audience To inform the audience about new activities and new products And also - the promotion of agrarian business as one of the priority

sectors of the Ukrainian economy, an explanation of the difference between the concepts of «agrobusiness» and «agriculture» Solution:

Intensive informing CA, by distributing press releases to the media (8-10 per month)

Organization and carrying out series of press events with the involvement of government officials and non-governmental organizations

A series of articles in business and problem directions in the business press and government publications

PR of the First person Regular communication with the media

2

Press Events:

Round tables, press conferences

3

A series of articles in the

business press

4

First person PR

Company’s General Director formation of reputation :

As a market expert

As a leader of opinion

As a businessman

and a new type of manager

5

Promotion of «AMACO» company, results

The results:

Laid down the informational foundation of AMACO company’s positive reputation(in the business environment)

Been formed image of the leader in agro-industrial sector (in the media and the business environment)

Attracted the attention of the government, industry associations, the business environment:

to the development of industry, trends and prospects

to AMACO company and its active position

Introduced the basic terms and abstracts: agricultural business, the profitability of agriculture, efficient agrotechnological complex, investments in agrobusiness, etc.

Created an image of the AMACO company’s director as one of the leading speakers on agricultural market and agrobusiness.

More than 1,500 publications and reports for 5 months. 6

CASE (AGRICULTURAL MARKET:)

1. PRESS TOUR (YEVPATORIA),

2. PROMOTION GK BIONA

Project: Organizing a press tour to the factory that producing biological products –

agrarian enterprise "Niva" (Yevpatoriya, Crimea), participation in the development

and fielding of the seminar for professionals of agro-market, consulting, informational

support activities.

Client: the group of companies "Biona", a leading Ukrainian producer of biological

products for agriculture, 2010.

Aims and objectives. To develop and carry out on-site seminar for specialists of

agricultural market for the company agrarian enterprise "Niva". In parallel, to organize

and hold a press tour for journalists for specialized and business media. To provide a

high level of the event and the positive feedback on its completion.

SOLUTION

Solution: A comprehensive program of activities that successfully combines

information, business and entertainment parts was developed.

The main components of the program are:

• Excursion around the enterprise (laboratory, manufacturing, etc.)

• Press-meeting of the plant management for the media

• Seminar for specialists (with the participation of leading scientists of the subject, as

well as practicing farmers).

• Communication during the receptions and banquets

• Excursion to the sights of the city Yevpatoria.

Publicity Creating specialists provide customers with the necessary advices and

supporting of the event - with a trip to the region. The agency took over not only

the development of the program (which was, in particular, worked excursion

routes, timing, design of the conference-halls, the composition of the press

package and much more), but also an invitation to journalists at a press tour

and tracing of publications by the results.

Managers of Publicity Creating prepared speakers, accompanied journalists on

the road, prepared the necessary information for the media, maintained the

press conferences, photo-report, questionnaires of seminar participants and

more.

PRESS TOUR TO THE

FACTORY

RESULTS

The event is actively contribute to a positive reputation of the company BIONA

and has become a place of making new contacts with potential partners.

The press tour was attended by 15 members of the media and specialized

business, both national and regional.

As result of such activities, were released a number of publications in the media,

which contributed to the dissemination of information on advanced

biotechnologies, production of TM BIONA and the benefits of working with this

producer of biological products.

COMPLEX

In addition to the activities described in this case for GK BIONA

within an integrated support were Completed the following

activities:

Press conference in Kyiv with the participation of partners and

representatives of industry associations (UNIAN)

http://www.publicity.com.ua/news/video/publicity-creating-

organizovano-krugliy-stol-na-temu-kak-spasti-urozhay-ozimih-

prognozi-i-perspektivi-357.html

•A round table in Kyiv with the participation of officials from the

profile ministry (Interfax-Ukraine)

•In the framework of participation seminars in the InterAgro

exhibition (2 years in a row)

•Regular writing and distributing of press releases on media

basis

•Organization and carrying out the competition for journalists

«The decision - in the nature» for the best article of the

biological products using in agriculture.

•Creating and maintaining pages on social networks.

Commenting in the Internet.

•Developing and producing video-stories with comments of

the management and experts on topical issues.

•Consulting on strategic and tactical questions.

•Monitoring and analytics.

•Reporting - monthly.

PR-case: Promotion of regional

companies (agricultural market)

PR-case: the promotion of the agricultural

firm «Druzhba plus» in the city of Krivoy Rog

Series of articles, reports (UT-1, UR-1) on local and Ukrainian media

Solution of the problem: to draw

attention to the brand of city

residents, to inform local managers

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