Download - Project SAME Presentation
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What Impresses Job Seekers About Your Brand?
Is a brand static or dynamic?
Challenge – Many believe their “brand” is their logo, marketing slogan or schwag….. rather than the “experience” or “relationship”
Branding takes time, it is a relationship, it is dynamic and responsive – not static
Look at a job seeker as a relationship with a community rather than a number to fill in a requirement.
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You are the embodiment of your brand!
At a job fair, you know what the job seekers are going to want from you – so give it to them! Information, conversation, engagement!
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Job seekers vote at each Cleared Job Fair for the recruiters who provide the best overall experience
The best ROI is to make every moment of the job fair count – talk to each job seeker, be engaged with them, offer them advice
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What to avoid doing?
DON’T attend a Job Fair for the lunch and the silver bullet candidate.
DON’T sit behind your booth, talk on your cell phone or do work at a job fair
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Using social media to enhance your presenceWhy bother? Each customer/job seeker will have a different way that they will want to communicate with you. Why would you wan to limit this?
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Providing Easy Access to Information About You
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Creating an Experience to Build the Brand Relationship
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caution … use at your own risk
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How do you do it all?Do you need to do it all?
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How Does a Job Seeker Create Their Brand?
Know thyselfand communicate and relatethat – better!
Two ways to lookat yourself and what you do:
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