What Impresses Job Seekers About Your Brand?

Is a brand static or dynamic?

Challenge – Many believe their “brand” is their logo, marketing slogan or schwag….. rather than the “experience” or “relationship”

Branding takes time, it is a relationship, it is dynamic and responsive – not static

Look at a job seeker as a relationship with a community rather than a number to fill in a requirement.

You are the embodiment of your brand!

At a job fair, you know what the job seekers are going to want from you – so give it to them! Information, conversation, engagement!

Job seekers vote at each Cleared Job Fair for the recruiters who provide the best overall experience

The best ROI is to make every moment of the job fair count – talk to each job seeker, be engaged with them, offer them advice

What to avoid doing?

DON’T attend a Job Fair for the lunch and the silver bullet candidate.

DON’T sit behind your booth, talk on your cell phone or do work at a job fair

Using social media to enhance your presenceWhy bother? Each customer/job seeker will have a different way that they will want to communicate with you. Why would you wan to limit this?

Providing Easy Access to Information About You

Creating an Experience to Build the Brand Relationship

caution … use at your own risk

How do you do it all?Do you need to do it all?

How Does a Job Seeker Create Their Brand?

Know thyselfand communicate and relatethat – better!

Two ways to lookat yourself and what you do: