Dedicated to empowering Native Women in Canada through our label of handbags.

Devon  Fiddler  //  Chief  Changemaker  &  SheEO  devonfiddler@me.com//  1.306.270.8489  

Pitch  Deck  

Problem

•  Native women in Canada face huge disadvantages: Ø Higher rates of poverty,

incarceration & victims of violence.

Ø High rates of unsolved missing & murdered cases.

•  These realities overshadow successes of Native women, allowing negative stereotypes to prevail!

Solution

•  Empower Native women through job creation, and design collaboration opportunities.

•  Educate mainstream through our platform and our goods.

Business Model

Design  

Market  &  Make  Sales  

Manufacture  

Distribute  to  Retail  

Direct to Customer Years 1 - 5

Design & Make

Online Marketing

& Sales

Customer  

Wholesale Years 4 - 5

SheNative Community. Empower. Celebrate. Educate. Inspire.

Underlying Magic – Our Goods...

Leather  Goods   Modern,  Timeless,  FuncPonal  

NaPve  Design  Elements  

Celebrate  &  Empower  

•  Crowdsourcing Native designers/artisans

•  Niche Goods in Handbags Industry

•  Opportunity to share our success stories as women

Marketing & Sales Strategy Pre-Launch Marketing & Pre-Sales Strategy

•  Build Social Media following through blogging, Facebook giveaways, design contests, Twitter & Pinterest posts

•  Gain Media Exposure •  Celebrity Gifting of Handbags •  Soft Launch Party

Launch Strategy

•  Pop-up Shops in Major Canadian Cities, Saskatoon Farmers Market

•  Online Shop, Shop Indigenous •  Indigenize Launch Event with

Shopindigenous.ca •  Aboriginal & local tradeshows & local

fashion shows

Competition

•  NaPve  Handbag  Brands  &  Fashion  Designers  – Angelia  DemonPgny  –  Joanne  Anderson  

•  Canadian  Made  Leather  Handbag  Brands  &  Designers  –  Roots  Canada  –  Chicks  &  Girlies  –  Erin  Templeton  –  Rowland  Leather  –  Jessica  Jensen  

Team Devon Fiddler

Owner & Founder, Chief Changemaker

Business Planning & Development, Operations

Heather Abbey

Co-Founder & Founder of Shopindigenous.ca

Social Media Marketing, Fashion photoshoots &

Event Planning, Start up Experience

Sheena Repath

Founder of Ideal Samples & Making Sh*t Happen of Toronto, ON

Product Development Advisor

Product Development in Fashion Industry, Manufacturing, Wholesale,

and Online Distribution Expertise

Financial Projections

  Conservative Projections Ambitious Projections

Year 1 Year 3 Year 5 Year 1 Year 3 Year 5

Items Sold per Year 500 1500 3000 550 3000 5000 Average Selling Price on items 339 339 289 339 339 289

Sales per Year $169,500.00 $508,000.00 $867,000.00 $186,450.00 $1,017,000.00 $1,445,000.00

Revenue per Year $84,750.00 $254,000.00 $433,500.00 $93,225.00 $508,500.00 $722,500.00 Community Initiatives Program ($10 per item) $5,000.00 $15,000.00 $30,000.00 $5,500.00 $30,000.00 $50,000.00 Profit Margin Goal (15% of Sales) $25,425.00 $76,200.00 $130,050.00 $27,967.50 $152,550.00 $216,750.00

•  Cost of Goods Sold are no more than 50% of sales (labour and materials)

•  We will aim for a 15% profit margin of sales

Accomplishments to Date

•  Launch Indiegogo Crowdfunding Campaign (April - May 2014)

•  Production of first Product Line (June 2014)

•  Launch Online Shop (July 201)

•  Start first in-house production run (July 2014)

•  Saskatoon Farmers Market Weekend Retail Pop-up Shops (July-August 2014)

•  In Product Development & Crowdsourcing Phase •  Participant of Praxis School of Entrepreneurship

& Start-up Generation Global Fellowship Program

Future Development Plans