Download - Social media overview
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Social Media: an overview
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Flickr image Matt Hamm
Getting to grips…
1. Introduction to Social Media
2. Tools, technologies and platforms
3. What libraries are currently doing
4. Useful links and resources
5. Developing a plan
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“Yes, it is important for libraries and librarians to be on
social networks... it is equally important to remember why
we are doing all of these things. We are providing a new
medium for things we have always done.
…we all need to be working together and not undermining
the traditional work we still do, that is still overwhelmingly
appreciated by the people we serve. There can be a
balance to using new technology to promote, support and
enhance traditional, as well as new, programming and
resources Karen Klapperstock (2009)
)
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“Many of the technologies we deal with are
residential platforms, meaning that it’s hard
to see their real benefits until you’ve lived there
for a while…
It’s simple to sign up for a new tool, but it takes
time and effort to make good use of it.”
JISC Web2Practice
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Introduction
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Social Media
A collection of Tools, Technologies
and Platforms for sharing,
networking, updating, connecting,
researching and creating content
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Opportunities
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Challenges (some of them)
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Always connected…
The technologies we use are increasingly
cloud-based
consumerised
decentralised
Storage in the cloud
Access from any device
… and any location… at any time
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Trends
People expect to be able to work, learn and study whenever and wherever they want to
The world of work is increasingly collaborative
Source: Horizon Report 2011
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Change and more change
New skills and competencies
New scholarly models of communication are developing
Publishing is decentralising
Keeping pace with new devices, software and information sources is increasingly difficult
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Years to adoption
11 eBooks and Mobiles
2-32-3 Augmented Reality
Game Based Learning
4-54-5 Gesture Based Computing
Learning Analytics
Horizon Report 201112
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“There is a greater need than ever
for effective tools and filters
for finding, interpreting,
organising and retrieving the
data that is important to us.”
Source: Horizon Report 2011
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Barriers include…
Management
concerns about
inappropriate use
Technical issues
around capacity
and security
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Public and private
Social media can blur blur distinctions distinctions between public and private
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Perceptions
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Hype
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Time wasting…http://www.twitpic.com/19792p
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Banal….
Some content is banal and inappropriate (just like other media)
But some of it is really, really useful (just like other media)
Flickr image Jeremy Brooks18
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“The purpose … is not to argue that social
media are an absolute good, but rather that
they offer tools which, if used carefully,
are likely to be beneficial … and to
facilitate positive connections with other
communities e.g. the industrial research and
development and policy communities.”
Social Media guide for researchers
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“…using social media to bridge disciplinary
boundaries, to engage in knowledge
exchange with industry and policy makers,
and to provide a channel for the public
communication of their research”
Social Media: a guide for researchers
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Tools, technologies and platforms
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Social Media guide for researchers
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Key characteristics
Access to content updated in real time
Access at a convenient time
Access to contacts in real time
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Top 10 tools for learning
1. Twitter – micro-updating tool
2. YouTube – video hosting and sharing tool
3. GoogleDocs - online collaboration tool
4. Delicious – social bookmarking tool
5. Slideshare – presentation hosting and sharing tool
6. Google Reader – RSS feed reader
7. Wordpress – blogging tool
8. Skype – instant messaging and VoIP call tool
9. Moodle – course management system
10.Facebook – social networking site
Source: C4LPT24
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RSS feeds
A format for regularly updating web content
Users stay current by subscribing to feeds
Updates are automatically delivered without having to visit websites.
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Feeds …
Content providers deliver content to feed subscribers by incorporating a feed burner into the web page
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Managing feeds
Many sites offer the option to subscribe by e-mail
or via a free aggregator like Google Reader
increasingly Twitter is used as a feed
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Connections to…
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Connections to …
RSS feeds
Aggregators
Bookmarks
Slideshare
YouTube
Podcasts
Wikis
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Used for…
Service updates Links
News Alerts
Marketing Promotion
Research Disseminating
Following people and organisations
Following trends and events
Finding information
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An alternative to Twitter?
Yammer is a social network that operates within an organisation’s secure network.
It’s Twitter for internal use
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Social Networks
principally a personal network but used by organisations to reach a target audience
used by many professionals for networking and discussion
Groups can be closed or open
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Used for…
Status updates Service updates
News Alerts
Marketing Promotion
Sharing Links Disseminating
Discussions Campaigns
Events Networking
Discussions
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Blogs
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Blogs are created by individuals,
groups, organisations, institutions.
They are chronologically organised
and frequently updated
Platforms include Blogger and
Wordpress and can be hosted on
organisational websites.
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Used for…
Sharing news and content
Publishing
Forums for discussion, reflection
Delivering training
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Wikis
wiki |ˈwikē| WIKee
noun
a Web site that allows collaborative editing of its content and structure by its users.
ORIGIN coined by programmer Ward Cunningham (1949- ), from Hawaiian wiki-wiki ‘quick-quick.’
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Wikipedia
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Used for…
Sharing knowledge
Aggregating content
Peer review
Supporting best practice
Team working
Reference queries
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LibraryThing
A networking site for readers with additional functionality for libraries
Offering catalogue enhancement, new books content and other services
Mobile access via the LibraryAnywhere app.
CIG (Bowker, ProQuest etc) is a commercial partner
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Photo Sharing
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Used for…
Sharing images
Sourcing images
Publicity
Marketing
Providing access to archives
Event amplification
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Slideshare
Presentations from workshops and courses from around the world
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Used for…
Archiving training
Accessing training
Event amplification
Accessing content
Search engine
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Bookmarks
Diigo Delicious
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Used for…
Archiving content
Accessing content
Finding content
Organising and
sharing content
Promoting
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Video content
Lectures, courses,
tutorials, conferences,
events from universities,
organisations and
individuals
Biggest search engine
after Google
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Podcasts
Audio and video to
download - radio
programmes from the
archives, lectures,
language courses,
interviews…
Via iTunes or other feeds
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Personal Home Pages
Everything in one place when you logon
Netvibes and iGoogle
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Used for…
Bookmarking
Accessing and organising content
Aggregating content
Remote access to home page
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Library Apps
“Mobile devices today can run
increasingly complex
software, interact with cloud
services, play rich multimedia
content, and allow for
advanced user interactivity”
There's an App for that! Libraries and mo
bile technology
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Used for…
Access to catalogues
Service information
Content delivery
Library induction
Access to databases
Ask a Librarian
Library notifications
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Costs and hidden costsThere are no expensive licenses, set up is easy and many accounts are free to start with
BUT
There will be costs for staff time, technical support, evaluation and design
and charges can kick in eventually
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What libraries are currently doing
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Desktop library
Digital Library, Rijkswaterstaat
Directorate of Public Works and Water Management (The Netherlands) has moved from a network of satellite libraries to a desktop library service.
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Supporting users
Fire Resources
The Fire Sciences Library of the Office of the Fire Marshall (U.S.) has developed a Wiki to support staff studying for the Master of Engineering in Fire Safety
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Connecting via social media
Bodleian Libraries Social Media Directory
University of Oxford libraries communicate with their users through a variety of social media including blogs, Facebook, Twitter and LibraryThing
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Connecting 2
Follow, fan and connect with NLM
The US National Library of Medicine provides access via Twitter, Facebook, RSS feeds and e-mail lists. Based at the US National Institutes of Health, it is the world’s largest medical library.
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Aggregating content
Team Knowledge Update
Information services from Shrewsbury and Telford Health Libraries via Netvibes
Knowledge Source
Regular blog with news, links and access to content
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Aggregating content 2
HL Wiki Canada
An open, freely-accessible wiki with entries about health librarianship, social media and current information technology topics relevant to the provision of health information.
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Library Apps
MIT Libraries Betas and Widgets
Libraries at the Massachusetts Institute of Technology are experimenting with apps to improve access for their users to content and services
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Library Apps 2
Library Tools
A guide to Cambridge University’s apps and other online tools for library users
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Library portal
Dublin PL portal
Comprehensive access to library and other resources provided by Dublin City Public Libraries for people living and working in Dublin via Netvibes
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Sharing research
Research Information Network
disseminates information on resources, events and news via its feeds
and also uses Facebook, Twitter and Delicious
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Accessing resources
Cochrane Social Media Workshop
Health Librarians in Canada can access workshop content via blog and Slideshare.
Resources are available to participants and to a wider audience.
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Useful links and resources
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Bookmarks
Government Libraries March 2011
A list of bookmarks on Diigo for this workshop
Guides, articles, research, good practice, toolkits, advice, tutorials and other useful stuff
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Planning for Social Media
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Research
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Implementation
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Flickr image Matt Hamm
Finally…
Try things out
Make use of it yourself
Use what’s useful
Dump what’s not
Take it seriously
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Attribution – Share Alike License
This presentation is available to reuse or adapt as long as credit is given to the author.http://creativecommons.org/licenses/by-sa/3.0/