Social Media ROI

By Rachel Strella

www.strellasocialmedia.com

Today, We’ll Cover:

The Mindset The Marketing The Money

The Mindset

The Mindset

The One-Way Broadcasting Advertising

The Mindset

The Two-Way Networking Relationship Building

The Mindset

Social media is like the two-way, but better! But, businesses and organizations make the mistake of treating social media like the first mindset!

The Marketing

Build Your Stadium

Fill Your Stadium

Make Your Fans Cheer

The Challenges

The Money

An Analogy for How This Works

In order to from this…

To this…

You gotta do this…

Establish Clear Goals What Do You Want to Achieve? In

What Timeframe?

Establish Clear Goals

Establish Clear Goals

Lay the Foundation What Needs Set-Up?

Lay the Foundation

Build Your Audience How Can I Attract My Target

Audience?

Build Your Audience

Build Your Audience

Plan Your Strategy What Do I Need to Make

This Work?

Plan Your Strategy

Plan Your Strategy

Execute Your Strategy

Who Does What and When?

Execute Your Strategy

Execute Your Strategy

Execute Your Strategy

Offer Compelling Content

What Does My Audience Need and Want?

Offer Compelling Content

Offer Compelling Content

Offer Compelling Content

Evaluate the Results Did It Work? What Should I Shift?

Evaluate the Results

Evaluate the Results

Evaluate the Results

Let’s Make $$$

Remember…

In order to from this…

To this…

You gotta do this…

Small Business Guide! 84-page guide to social media

strellasocialmedia.com/smb-guide

Small Business Guide! 84-page guide to social media

strellasocialmedia.com/smb-guide Exclusively for Small Businesses Explains the ‘why’ and ‘how’ of social

media Examples guide modules Workbook allows you to apply it to

your own business REAL Strategies Affordable

Website and Blog: StrellaSocialMedia.com

Facebook: Facebook.com/StrellaSocialMedia

Twitter: Twitter.com/RachelStrella

LinkedIn: LinkedIn.com/in/RachelStrella

Connections and Resources