Molchanova Julia
www.inc.hse.ru
Julia Molchanova
72% startup adviser
Working since I was 13
1,7 own business
3,4 diplomas
www.facebook.com/pr.sabato
Agenda:
1. Introductory words
2. Business idea search
3. First steps
4. Warm-up
Worth doing?
probably, if…
You have the dream..
Your own business is the only way
to make your dream come true
Your own business is the only
way to solve your problem
or …
the common problem
Can I be successful?
How to measure the
temperature of business?
Which business is more profitable?
Which business is more effective?
GoalProblem + =Business idea
problemidea + result
=
Solution fits to the problem
+
+ =
=
But how do we do business?
+ + =
Client Creativity Product Result
What is the key component in
this formula?
+ =
client product
Can it be successful without
creativity?
+ =
creativity product
Can it be successful without
understanding the client?
+ =
client creativity
Can it be successful without
product?
What is more important, if…?
=client creativity product
payer+
production
So, what is the key
component in this formula?
feedback
business model
test
teamproduct
client
We think that product
development cycle is
Company
Team
Client
team
flood of tasks
product
client
Real cycle
Were is my
product?!!!
The first warm-up
Ok, but how we can find
business idea?
The famous russian recipe
• Observe
99% of success:
• Spy
The secret russian recipe
Source of ideas: pain and
problems of people
Methods for ideas elaboration
• Every idea looks good for
creativity
• «Decomposing impossible»
• «Lotus blossom»
@I am picture by G. Magdanurov Runa Capital
The second warm-up
«Decomposing impossible»
The third warm-up
«Lotus blossom»
1.Calculate how much money
you can make
46% of mobile users in
Russia in 2012.
2 280 000 Android devices
2 000 000 iOS in Russia in 2012
More than 4 mln devices
2 280 000 Android devices 2 000 000 iOS devices in 2012
+
4 mln devices devices per user
2,6 mln
users
1,5
2,6 mln
users10% our
target
audience
_____ thousands.users
______users
___% conversion
___ $ income per visit
____ thousands $– every day
____ thousands $– every month
Planned income
1. How many potential customers?
2. How many similar products and
substitutes have been sold?
3. How many competitors on the
market and how much do the earn?
4. How much do you need to
develop and support?
=Does it worth?
2.Draw you business model
Focus on customers
• How is your customers? What
inspires them? What tasks do the
face? How can we help them?
• Where our customers prefer to get
information? What do they watch?
• Where our customers prefer to do
shopping? What is important for them
when they buy?
• What is the product for them? For
what do they really willing to pay?
• Company description
• Problem and solution
• Market description and his characteristics
• Technology overview
• Business model
• Development timeline and budget
• Team
Executive summary should
briefly review business plan:
3.Test your solution without
real product
@I am picture from Design Thinking Lab
What to do right now?
Draw everything, that can explode
Put everything on canvas, that can explode
Write
how to avoid the things,
that can explode
The first warm-up
… draw the roadmap
Roadmap – is our secret plan, schema
about:
When?
Where?
How?
With whom?
And what treasures we are going to find.
Good road map shows:
• work goals
• logic
• implementation mechanisms
• key markers
• exact timings
hypotheses markers results adjustments
Assumption 3
Assumption 2
Assumption …
hypotheses markers results adjustments
Make a prototype
and test for income
@I am picture from Max Dorofeev
investment presentation
(ES) - executive summary
financial model
list of funds with contacts
letter templates
elevator Pitch template
100% involvement of the team
Team and competences fit
Engaged resources and founder
contribution response time and
adequateness
Knowledge of competitors and
difference from them
On what terms partners leave the
business?
Julia Molchanova
Hse{Inc} team
Inc.hse.ru