Download - Storytelling on Strategie

10_– 12 October 2011, Vienna, Reed Messe Wien

Session: Tablet Publishing TrendsTitle: Storytelling on StrategieSpeaker: Heiko Scherer, KircherBurkhardt GmbH,

Media Port

Storytelling on Strategy

Montag, 10. Oktober 2011

What´s next - successful cross-media and tablet strategies

for news publisher

Heiko Scherer, KircherBurkhardt

powered by

WAN IFRA Vienna, 10.10.11


Short introductionDigital Publishing services and consulting for various major clients

Publishers Brands


Hype

Change

Dissapointment

Sustainable G

rowth

New Busin

ess M

odels

After one year tablet publishingNo, it won´t save us - at least not immediately


Hype

Change

Dissapointment

Sustainable G

rowth

New Busin

ess M

odels

How can we be successfull here?Prepare yourself for a mass market of tablet PC´s


1. Adress the multiplatform challengeMedia consumption spreads over a growing number of devices

Contents

Brand


2. Many platforms - but one productMedia consumption spreads over a growing number of devicesNEW FORMS OF ACCESS

entertainment / inspirationXL formpushTV/DVDmovies / videogameshours

information / productivityshort formpullsoftware / websitessearch / socialvideohours

entertainment / creationmedium formpullapps / websitesebooks / photosvideoquarters

communication / monitoringXS formpushApps / widgetsmusic / casual gamesminutes

maandag 30 mei 2011

NEW FORMS OF ACCESS





maandag 30 mei 2011

NEW FORMS OF ACCESS





maandag 30 mei 2011

Entertainment&Inspiration

XL FormPush

TV/DVDMoviesGamesHours

Information&Production

ShortformPull

Software/WebsitesSocial/Search

VideoHours

Entertainment&Consumption

Medium FormPull

Apps/WebsiteseBooks/Photos

VideoQuarters

Communication&Monitoring

XS FormPush

Apps/WidgetsMusic

Casual GamesMinutes

One Brand - one Product = One Pricedevice agnostic


3. Partner with leading tech providersAnd use HTML to customize your product

Future Issues

Digital Publishing ToolsTeam Up of Market Leaders

Digital Publishing SuiteContent Delivery

Reader Application

+

Woodwing EnterpriseSmart Plug Ins / Tools

Reader Application

Customizeusing HTML

EmbeddedWidgets

+

Hybrid App


4. Enhance your workflowsDon´t try to produce leading digital products with old print workflows

Access all kinds of contents

MultichannelDistribution

Maximal creativefreedom

Preparation Assembly Output

Woodwing Enterprise+ Smart Plug Ins/Tools

ReaderApp

CDS

Content Station Adobe InDesign Content Station


5. ReThink your digital portfolioNot just transfer your existing brands and products

So far: Print goes iPad

„A Newspaper on the iPad“

Future: iPad-specific

New iPad-only

titles

+

Enhancement of

existing titles

„Multimedia user experiencesbased on written content“


Future Issues

6. Amazon as a new key playerDon´t rely on Google for a working pay model

Kindle/Kindle FireiPad Various Android Tablets

Paid Free

iOS Android

Walled Gardens Open


7. Mobile devices push the social webFuture digital publishing should always implement a social media strategy

Search Web

Based on links to websites and documents

Social Web

Based on relationshipsbetween users


8. Prepare for „Permanent Beta“

"The New York Times runs in permanent beta mode."

Janet Robinson, CEO of the New York Times Company (October 2010)

Constantly improve and develope with agile methods and in short cycles


Thanks for listening!


Hybrid app solutions will rise..as they enable e!ective cross platform publishing combining best of both worlds

Future Issues

Hybrid

WebHTML5Web Kit

Limited FeaturesDevice Agnostic

Preferes Free Models

NativeNative PlatformsFull Feature Set

App StoresEnables Paid Models

vs.


Download - Storytelling on Strategie

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