The smallbusiness opportunity for
developers
February 2015
Avi GolanGM/ VP Intuit Developer
@IntuitDevGM
2
1MNew employees
managedwithin QBO
$2Tcommercethrough QB
$1.5TCommerce managed
through QBO
100MCreated
invoices fromwithin QBO
32MNew customers served by QBO
$6.6BOnline and mobile
charge volume
91,000Active mobile
QBO users
796apps connect
to QBO
350,000Online
payroll subs
29MU.S. small businesses
115,000QBO
accountants
840,000QBO paid
subscribers Access to
600Msmall businesses
worldwideand the
ecosystem around them
The opportunity:
840,000QBO paid
subscribers
115,000QBO
accountants
29MU.S. smallbusinesses
350,000Online
payroll subs
796apps connect
to QBO
91,000Active mobile
QBO users
$6.6BOnline and mobile
charge volume
100MCreated
invoices fromwithin QBO
32MNew customers served by QBO
$1.5TCommerce managed
through QBO
$2Tcommercethrough QB
1MNew employees
managedwithin QBO
3
Intuit’s mission:
To improve our customers’financial lives so profoundly…
they can’t imagine goingback to the old way
4
Intuit’s vision:The operating system behind small business success
Simple andintegrated
Grow thebusiness!
Grow thepractice!
Managemy firm!
Collaboratewith
clients!
Transactwith
customers!
Manageemployees!
Open and multi-platformone cloud
Global Browsers
Other appsIntuit apps
MobilePC / Mac
Made by and forEVERY business
840,000Use QuickBooks worldwide
36,872Are businesses just like yours
9,982Are located right nearby
6
Intuit Developer vision:
Every small business appis on the QuickBooks platform
Built as a single, open platformfor Intuit and third party developers
SMBs find the “right for me” app on the platform
7
QuickBooks:
Single, openplatform
Payments
itDuzzitAccounting
Payroll
PartnerEcosystem
Platform
APIs
APIs
Every small business appconnects to
QBO platform
8
Four key ingredients to take you from
idea to app
Rich and durable APIs
Developer productivity tools
Developer experience
Discovery and adoption
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Large, rapidly growing, developer ecosystem
684KApps.com unique visits / mo.
10,600+
Global QBODevelopers
796
QBO Apps 9x Growth
1,000 80
150MQBO platform API calls
App to QBOConnections
79,150+
6,600
App PenetrationWith in QBO
9.5%
1%
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• 15 min to first QuickBooks call
•Sandbox & sample apps
• Instant publishing
•QuickBooks & Payments API
Developer Experience: developer.intuit.com
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Our goal:
YOUR SUCCESS!
Time to publish apps in two weeks or less
Day 1: Instant Sandboxaccess with sample data
10k development hours / 400 engineers
On-going tracking of app performance
Instant exposure to QBO users on our apps store
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CONNECTwith us!
@ Developer Week SF
• Visit us @ Expo Booth 206
• Attend our Developer Workshop
Topic: Connecting Your App with Rich Financial Data: Taking Advantage of Intuit’s QuickBooks Platform
Date and time: Today @ 2:00pm
Location: Stage 6 @ Pier 27
Social & Online
• @IntuitDev
• developer.intuit.com
• apps.intuit.com