Transcript
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INSPIRATIONAL PHOTO,VIDEO & WEB MARKETING

TOURISM PROMOTION THROUGH

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TOURISM PROMOTION & MARKETING

TOURISM PROMOTION & MARKETING

▸ You are competing with the entire world every time you promote tourism in a given destination, & this high level of competition demands a creative & unique approach. To be successful, your marketing should constantly put forth the best possible image of your destination, while creating interest on a broad scale in as many ways as possible.

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DESTINATIONC R O A T I A

CROATIA by 2020over 17.5 million

tourists!

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BRANDING OF DESTINATIONS

CROATIA

TOURISM PROMOTION & MARKETING

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TOURISM PROMOTION & MARKETING

THE IMPORTANCE OF LOGO DESIGN & ONLINE BRANDING

▸ Your logo is a visual cornerstone of a company's brand. Your company's identity is visually expressed through its logo, which, along your company's name, is one of the main things that makes your business memorable.

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TOURISM PROMOTION & MARKETING

THE IMPORTANCE OF LOGO DESIGN & ONLINE BRANDING

▸ Your logo is a visual cornerstone of a company's brand. Your company's identity is visually expressed through its logo, which, along your company's name, is one of the main things that makes your business memorable.

BRANDLOGO IDENTITY

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TOURISM PROMOTION & MARKETING

LOGO▸ IDENTIFIES A

BUSINESS IN ITS SIMPLEST FORM

VIA THE USE OF A MARK OR ICON.

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TOURISM PROMOTION & MARKETING

BRAND▸ PERCEIVED

EMOTIONAL CORPORATE IMAGE AS A

WHOLE.

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TOURISM PROMOTION & MARKETING

IDENTITIY▸VISUAL

ASPECTS THAT FORM PART OF THE OVERALL BRAND.

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TOURISM PROMOTION & MARKETING

LOGO

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TOURISM PROMOTION & MARKETING

LOGO

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TOURISM PROMOTION & MARKETING

LOGO

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TOURISM PROMOTION & MARKETING BRAND

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APRIL MAY JUNE JULY

TOURISM PROMOTION & MARKETING

IDENTITIY

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PHOTOGRAPHY OF DESTINATIONS

CROATIA

TOURISM PROMOTION & MARKETING

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TOURISM PROMOTION & MARKETING

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TOURISM PROMOTION & MARKETING

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DRONESTOURISM PROMOTION & MARKETING

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DRONES

TOURISM PROMOTION & MARKETING

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DRONESTOURISM PROMOTION & MARKETING

▸THIS IMAGE CONSISTS OF 95 IMAGES STITCHED TOGETHER INTO ONE BEAUTIFUL GLOBE.

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VIRTUAL TOURS OF LOCATIONS

CROATIA

TOURISM PROMOTION & MARKETING

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TOURISM PROMOTION & MARKETING

VIRTUAL TOURS▸ A virtual tour is a simulation of an existing location, usually composed of a

sequence of videos or still images. It may also use other multimedia elements such as sound effects, music, narration, and text…

WEBSITE INTEGRATION

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TOURISM PROMOTION & MARKETING

GOOGLE CERTIFIED!

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TOURISM PROMOTION & MARKETING

CLICK ON IMAGE

▸ VIRTUAL TOUR

LEMON GARDEN HOTEL SUTIVAN

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TOURISM PROMOTION & MARKETING

CLICK ON IMAGE

▸ VIRTUAL TOUR

LEMON GARDEN HOTEL SUTIVAN

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VIDEOS OF DESTINATIONS

CROATIA

TOURISM PROMOTION & MARKETING

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TOURISM PROMOTION & MARKETING

DRONES▸ The DJI Inspire 1 is a Quadcopter with

4K & HD Camera and a 3-Axis Gimbal for stabilization. Quadcopters are popular due to their small size, precision control, agility, power and stability. Quadcopters have become increasly popular as they can easily reach a high altitude and provide a birds eye view of the landscape beneath while holding a stable position in the air.

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TOURISM PROMOTION & MARKETING

SUTIVAN TZO (TOURIST BOARD) HIRED US FOR A COMPLETE MAKEOVER OF THE DESTINATION.

HERE ARE SOME VIDEOS WE MADE FOR THEM…

CLICKCLICKCLICK

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TOURISM PROMOTION & MARKETING

STATISTICS▸ The Video with the Mayor of London got 54.2K

Clicks in the first two days, within a two weeks over 1.6 Million Clicks.

▸ Keeping track of Statistics is VERY IMPORTANT for knowing how to market your destination first hand with professional Newsletters and new ideas.

SEE NEXT SLIDE…

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NEWSLETTERSCROATIA

TOURISM PROMOTION & MARKETING

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TOURISM PROMOTION & MARKETING

NEWSLETTERS▸ A newsletter is a cost-effective medium for building relationships and

maintaining regular contact with customers and prospects. In its 2013 B2B Content Marketing Benchmarks, Budgets and Trends study, the Content Marketing Institute found that 78 percent of respondents used newsletters.

APRIL

MAY

JUNE

JULY

0 25 50 75 100

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TOURISM PROMOTION & MARKETING

CLICK ON IMAGE

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360 VIDEOSCROATIA

TOURISM PROMOTION & MARKETING

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TOURISM PROMOTION & MARKETING

360 VIDEOS▸ Viewers can pan and rotate a 360

video's perspective to watch it from different angles. These videos have a “360 video” label in the lower left-hand corner and are viewable on computer, iOS devices and Android devices. When watching a 360 video on a computer, the viewing angle is changed by dragging with the mouse.

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TOURISM PROMOTION & MARKETING

▸ EXAMPLE

WATCH THE FUTURE

CLICK ON IMAGE

360 VIDEOS

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THANK YOU FOR YOUR TIME…

AMALAS STUDIO d.o.o.

TOURISM PROMOTION & MARKETING

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AMALAS STUDIO D.O.O. www.amalasstudio.com [email protected] 095 865 2988 - 099 858 8818


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