Transcript
![Page 1: Using Social Media for Competitive Intelligence - @chelpixie](https://reader033.vdocuments.net/reader033/viewer/2022052909/5598227a1a28ab8a398b4576/html5/thumbnails/1.jpg)
using social media for competitive intelligence
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Chel Wolverton@chelpixie - Twitterchelpixie.com
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why
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pieces
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earnings & reports
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new business
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new products & features
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new markets
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mergers & acquisitions
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prepare for industry shifts
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gathering data withsocial media
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how
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find competitorsin your industry
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monster.com craigslist
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keyterms SEO
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conferences
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relationships
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traditional methods
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press releases
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differencesbetween
info and intel
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data
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info from pooling data
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analysis
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actionable intel
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3 sources of datato confirm
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intelligence advantages
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preemptive action
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decision making
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system to collect info
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google reader “dashboard”
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collect info
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time
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humans
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mindset
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Chel Wolverton@chelpixie - Twitterchelpixie.com