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ERIKA KEREKES
Senior product manager, social media solutionsDeluxe Corporation
December 15, 2011
5 SOCIAL TOOLS
TO GROW YOUR
BUSINESS
Welcome - we’ll start soon
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2© 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
We’ll talk about…
1. Facebook
2. Twitter
3. LinkedIn
4. Blogs
5. Communities
…not just what and why, but HOW
5 social tools
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3© 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
It’s really simple.
Social media is people
using the internet
to talk WITH other people
(not TO other people)
What is social media?
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4© 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
Social means….
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5© 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
Your customers
use it.
All the time.
Why social media matters
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6© 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
WORD OF MOUTH
56 percent more likely to recommend a brand to their friends after “liking” the brand’s Facebook page
Source:2011 Chadwick Martin Bailey Consumer Pulse
Why social media matters
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7© 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
$$$67% of B2C companies and 41% of B2B companies have
gotten new customers via Facebook
Source: **HubSpot State of Inbound Marketing Report 2011
Why social media matters
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8© 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
Why social media matters
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9© 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
Why do social?
Know
Like
Trust
BUY or RECOMMEND
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10© 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
Be yourself
Be friendly
Be helpful
Be responsive
Be honest
Erika’s “golden rules”
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11© 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
Social = relationships
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12© 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
Social = marketing (sort of)
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13© 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
Social = leads
LinkedIn Answers (http://www.linkedin.com/answers/)
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14© 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
Social = more leads
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15© 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
Social means information
PartnerUp (http://www.partnerup.com/)
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16© 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
Social = connections
PartnerUp (http://www.partnerup.com/)
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17© 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
Get them talking
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18© 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
Go behind the scenes
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19© 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
Speak the local dialect
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20© 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
Avoid “me, me, me”
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21© 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
Do this…
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22© 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
…NOT this
(note the deafening silence).
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23© 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
Run your own deals & promos
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24© 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
Be the expert
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25© 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
Who’s taking the lead?
What do I want to say?
How will I connect with my customers?
What value can I add to my customers’ day?
Start with a plan
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26© 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
1. Create a Facebook business page
2. Sign up for Twitter
3. Create your business page on LinkedIn
4. Experiment with Google+
5. Start a blog (IF you can sustain it!)
6. Join PartnerUp to talk with other entrepreneurs
Next, take action
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27© 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
LISTEN
Then do this:
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28© 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
Say something new
And this:
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29© 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
Reach out
And this:
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30© 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
Respond
And this:
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31© 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
Think before you post
Does it pass the
“Who cares” test?
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32© 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
If you need help….
www.deluxesocial.com
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33© 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
The end
Thank YouThank You Thank you!
Sign up for another webinar at www.BizLaunch.com/deluxe
@deluxecorp
www.facebook.com/deluxecorp
deluxesmallbizblog.com
www.deluxeforbusiness.com
Erika Kerekes * @erikakerekes