Download - UX is Marketing
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GR APH SAMPLE L AYOUT: 2 GR APHS\
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I ’ M A M …
V P O F P RO D U C T E X P E R I E N C E @ R E F I N E R Y 2 9
U S E R E X P E R I E N C E + P R O D U C T M A R K E T I N G
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M A R K E T O P P
U S E R N E E D
P O S I T I O N I N G
E X P E R I E N C ED E S I G N
P R O B L E M
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T H E E V O L U T I O N O F
C R E A T I N G D E S I R E I S
D E S I G N I N G F O R N E E D .
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A S I M P L E P RO D U C T B U I LT A RO U N D YO U, D E S I G N E D F O R R E A L L I F E A N D
A L L I T S P O T E N T I A L . T U R N O N YO U R L I F E W I T H L I G H T.
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Marketing is about the relationship
between people and brand.
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U S E R E X P E R I E N C E
T E C H N O L O G Y
T O D A Y ’ S A P P R O A C H
USERS HAVE THE POWER
DEVELOPMENT IMP OSSIBLE TO
SEPAR ATE FROM MARKET ING
FO CUS ON PA SSIONATE USER S
EVANGEL IZ ING
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T R A D I T I O N A L M A R K E T I N G
MARKETERS HAVE THE POWER
DEVELOPMENT INDEPENDENT OF
MARKET ING
FO CUS ON BR AND
ADVERT IS ING
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T O D A Y ’ S A P P R O A C H
USERS HAVE THE POWER
DEVELOPMENT IMP OSSIBLE TO
SEPAR ATE FROM MARKET ING
FO CUS ON PA SSIONATE USER S
EVANGEL IZ ING
T R A D I T I O N A L M A R K E T I N G
MARKETERS HAVE THE POWER
DEVELOPMENT INDEPENDENT OF
MARKET ING
FO CUS ON BR AND
ADVERT IS ING
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Y O U H A V E 7 S E C O N D S
T O M A K E A F I R S T
I M P R E S S I O N
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3 C O G N I T I V E L E V E L S
V I S C E R A L
B E H A V I O R A L
R E F L E C T I V E
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V I S C E R A L
W H E R E E M O T I O N S I G N A L S A R E I N T E R P R E T E D
A U T O M A T I C A L L Y . F I R S T I M P R E S S I O N .
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B E H A V I O R A L
H O W T H I N G S W O R K A N D H O W W E
E X P E R I E N C E T H E M
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R E F L E C T I V E
H O W W E I N T E R P R E T A N D U N D E R S T A N D T H I N G S
A N D R E F L E C T O N O U R S E L V E S
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P R O D U C T H A V E A N
E C O S Y S T E M B E Y O N D
T H E E N D U S E R
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AU D I E N C E
C R E ATO R PA RT N E R
H AV E S O M E T H I N G TO S AY.
WA N T TO B E I N T H E K N O W.
WA N T TO C R E AT E .
WA N T T O C O N S U M E .
WA N T TO B E H E A R D.
WA N T TO I N F LU E N C E .
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P R O D U C T S A R E A N
A L W A Y S - O N
M A R K E T I N G C H A N N E L
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T H E P R O D U C T A N D T H E
M A R K E T I N G A R E T H E S A M E
T H I N G . A N D A N Y O R G A N I Z A T I O N
T H A T I S S P L I T T I N G T H E M A P A R T I S
M A K I N G A H U G E M I S T A K E .
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S E T H G O D I N
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T H E I M P O R T A N C E O F U S E R E X P E R I E N C E F O R D I G I T A L M A R K E T I N G C L I C K Z
Y O U A R E A M A R K E T E R . D E A L W I T H I T G U Y K A W A S A K I
W H Y U X I S R E A L L Y J U S T G O O D M A R K E T I N G 5 2 W E E K S O F U X
N O T J U S T P R E T T Y : B U I L D I N G E M O T I O N I N T O Y O U R W E B S I T E S
S M A S H I N G M A G A Z I N E
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S O M E G O O D R E A D S