Video Quality in the Three Screen Environment
Eliminating the Blind Spot
Joe Mele
Dialogic Media Labs• A division of Dialogic, that
creates technology to help monetize mobile video
• We develop leading-edge software that blends breakthrough perceptual quality measures with innovative content ID techniques
• The result is a unique patent-pending solution to validate that:– the right content is delivered to– the right device – with the right quality
Three Screens are gaining traction“Fans migrate toward the best available screen….”
John Zehr, Senior Vice President and General Manager of ESPN Mobile
Quality expectations differ for each screen
How is video quality measured today?
QoS is measured as a proxy
Approaches typically related to the network
For video… it’s about the user’s experience
This helps. But it’s not enough…
Example: Poor quality at less than 1% packet loss
Example: Good quality at 50% packet loss
For video… it’s about the user’s experience
This helps. But it’s not enough…
“Eliminating the Blind Spot” What’s needed?
Network End UserBandwidth A/V Sync
Frame Rate Blackout
Jitter Blockiness
Packet Loss Blurring
Freeze
Noise
Ability to look beyond the network and understand what the user see’s
Why this matters
Customer Retention
Cost Reduction
Revenue Generation
Helps increase monetization