Video Quality in the Three Screen Environment

Eliminating the Blind Spot

Joe Mele

Dialogic Media Labs• A division of Dialogic, that

creates technology to help monetize mobile video

• We develop leading-edge software that blends breakthrough perceptual quality measures with innovative content ID techniques

• The result is a unique patent-pending solution to validate that:– the right content is delivered to– the right device – with the right quality

Three Screens are gaining traction“Fans migrate toward the best available screen….”

John Zehr, Senior Vice President and General Manager of ESPN Mobile

Quality expectations differ for each screen

How is video quality measured today?

QoS is measured as a proxy

Approaches typically related to the network

For video… it’s about the user’s experience

This helps. But it’s not enough…

Example: Poor quality at less than 1% packet loss

Example: Good quality at 50% packet loss

For video… it’s about the user’s experience

This helps. But it’s not enough…

“Eliminating the Blind Spot” What’s needed?

Network End UserBandwidth A/V Sync

Frame Rate Blackout

Jitter Blockiness

Packet Loss Blurring

Freeze

Noise

Ability to look beyond the network and understand what the user see’s

Why this matters

Customer Retention

Cost Reduction

Revenue Generation

Helps increase monetization

Thank you!Joe Mele

General ManagerDialogic Media Labs

joe.mele@dialogic.com