Marketing communications are the means by which firms attempt to inform, Persuade, and remind consumers (directly or indirectly) about the products and brands that they sell.
# Trending
The New Media Environment
• Traditional advertising media such as TV , radio, magazines, and newspapers seem to be losing their grip on consumers.
• Marketers pour $18 billion into Internet advertising in 2005. While Web advertising jumped 20% during this time, spending for TV ads remained flat.
Marketing Communication Mix
• Advertising
• Sales Promotions
• Events and Experiences
• Publicity
• Direct Marketing
• Interactive Marketing
• Word-of-Mouth Marketing
Brand Equity
A brand is a logo, symbol, or name associated with a product. The impact that a brand has on consumer purchases or perceptions about a product is known as Brand Equity.