The Role of

Marketing communications

 Marketing communications are the means by which firms attempt to inform, Persuade, and remind consumers (directly or indirectly) about the products and brands that they sell.

# Trending

The New Media Environment

• Traditional advertising media such as TV ,     radio, magazines, and newspapers seem to be losing their grip on consumers.

• Marketers pour $18 billion into Internet advertising in 2005. While Web advertising jumped 20% during this time, spending for TV ads remained flat.

Marketing Communication Mix

• Advertising

• Sales  Promotions

• Events and Experiences

• Publicity

• Direct    Marketing

• Interactive                Marketing

• Word-of-Mouth Marketing

 Famous DJ Deadmau5  performing at Nokia Lumia Launch in London

Marketing Communications’ Prime Contributions • Brand Equity • Sales

Brand Equity

 A brand is a logo, symbol, or name associated with a product. The impact that a brand has on consumer purchases or perceptions about a product is known as Brand Equity.

SALES

SALES

 Is an

ART

Closing the Gap

This is the main role of 

Marketing communications

Created ByRahul Kalra, NSIT

During an internship by Prof. Sameer Mathur, IIM Lucknowwww.IIMInternship.com

Based on Kotler KellerChapter16