Download - What To Expect At The AFM Conference Series
#AFM2014 WHAT’S IN STORE AT OUR CONFERENCE SERIES…
AMERICAN FILM MARKET& CONFERENCES
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AMERICAN FILM MARKET& CONFERENCES
®
WHAT, WHEN AND WHERE
AIM: To give attendees tremendous knowledge, insight, and access, to some of the industry’s global thought leaders, decision makers and experts who all converge annually at the AFM.
WHEN: Friday November 7 – Tuesday November 11 9:15am – 12:45pm
WHERE: Fairmont Hotel Starlight Ballroom - 101 Wilshire Blvd. Santa Monica
FRIDAY NOVEMBER 7TH – Finance Conference
First Session
Current Issues in Film Finance
Leading CEOs, filmmakers, financiers and executives converge to explore the state of independent film financing, emerging trends, where the money is and what the future holds.
FRIDAY NOVEMBER 7TH – Finance Conference
Second Session
Building Your Global Film Financing Strategy
Where is the money and how quickly can you get it? All you need to know about global financing structures and sources of film finance, including incentives, subsidies and tax shelters.
SATURDAY NOVEMBER 8TH – Pitch Conference
First Session
Pitching Essentials
A good pitch can get a bad film made while a bad pitch can leave a terrific project languishing on the shelf. Pitching is part art (it’s creative), part science (it needs to follow a tight script) and part sales (you have to wow them). Conference attendees will learn the essential rules and tools of pitching from the experts.
Second Session
The 2-Minute Pitches
Volunteers selected in advance (you?) will pitch to a panel of Hollywood decision makers, including Tobin Armburst (President of Worldwide Production and Acquisitions, Exclusive Media Group) and Cassian Elwes (Independent Producer/ Agent). They will give unvarnished feedback on each pitch - explaining what worked, what didn't - and why.
SATURDAY NOVEMBER 8TH – Pitch Conference
SUNDAY NOVEMBER 9TH – Production Conference
First Session
Producing For a Worldwide Audience
Films with universal appeal have the best opportunity to thrive. What does a producer need to do and consider to ensure a film will travel across borders? Take a whistle-stop tour of the globe to discover what is working and, crucially, what isn’t.
Second Session
Accessing and Securing Talent
Attracting the interest and services of talent is a competitive minefield. Is it the script? Is it relationships? Do you need to offer a play-or-pay contract? Our experts reveal all of the steps producers need to take to get the right, in-demand, leading lady... or man.
MONDAY NOVEMBER 10TH – Marketing Conference
First Session
The Engagement Factor- Creating Effective Social Media Campaigns
Connecting with and engaging the core audience in authentic, creative and ongoing ways is critical. The social media and marketing gurus behind successful campaigns cover the essentials of creating a customized and innovative digital marketing strategy. Learn why timing is critical, how the consumer can be the most effective marketing tool and where the audience discovery process is headed.
Second Session
The Role of the Publicist and Why You Need One
Publicity is capable of making or breaking a film but it’s often overlooked by independent producers. Beginning in pre-production, publicists play a key role through production, post, festivals and distribution. Leading publicists disclose the dark arts of publicity, the value of crisis management and the achievements and horror stories behind successful independent and large budget campaigns.
MONDAY NOVEMBER 10TH – Marketing Conference
TUESDAY NOVEMBER 11TH – Distribution Conference
First Session
Video on Demand: 2015
VOD could soon be the primary source of revenue for independent filmmakers. Many see a future where all films are available worldwide and every film finds its audience. Leading aggregators come together to separate fact from fiction - exploring who is making money, how they are doing it and what the future holds.
Second Session
DIY Distribution: Finding Your Film's Digital Niche
What every producer needs to know before bypassing distributors and aggregators. Platforms and filmmakers take the audience through the range of options and reveal how to find and select the digital platforms that will deliver the most enthusiastic audience for every film.
WE LOOK FORWARD TO SEEING YOU THERE!
www.AmericanFilmMarket.com #AFM2014
AMERICAN FILM MARKET& CONFERENCES
®