#AFM2014 WHAT’S IN STORE AT OUR CONFERENCE SERIES…

AMERICAN FILM MARKET& CONFERENCES

®

AMERICAN FILM MARKET& CONFERENCES

®

WHAT, WHEN AND WHERE

AIM: To give attendees tremendous knowledge, insight, and access, to some of the industry’s global thought leaders, decision makers and experts who all converge annually at the AFM.

WHEN: Friday November 7 – Tuesday November 11 9:15am – 12:45pm

WHERE: Fairmont Hotel Starlight Ballroom - 101 Wilshire Blvd. Santa Monica

FRIDAY NOVEMBER 7TH – Finance Conference

First Session

Current Issues in Film Finance

Leading CEOs, filmmakers, financiers and executives converge to explore the state of independent film financing, emerging trends, where the money is and what the future holds.

FRIDAY NOVEMBER 7TH – Finance Conference

Second Session

Building Your Global Film Financing Strategy

Where is the money and how quickly can you get it? All you need to know about global financing structures and sources of film finance, including incentives, subsidies and tax shelters.

SATURDAY NOVEMBER 8TH – Pitch Conference

First Session

Pitching Essentials

A good pitch can get a bad film made while a bad pitch can leave a terrific project languishing on the shelf. Pitching is part art (it’s creative), part science (it needs to follow a tight script) and part sales (you have to wow them). Conference attendees will learn the essential rules and tools of pitching from the experts.

Second Session

The 2-Minute Pitches

Volunteers selected in advance (you?) will pitch to a panel of Hollywood decision makers, including Tobin Armburst (President of Worldwide Production and Acquisitions, Exclusive Media Group) and Cassian Elwes (Independent Producer/ Agent). They will give unvarnished feedback on each pitch - explaining what worked, what didn't - and why.

SATURDAY NOVEMBER 8TH – Pitch Conference

SUNDAY NOVEMBER 9TH – Production Conference

First Session

Producing For a Worldwide Audience

Films with universal appeal have the best opportunity to thrive. What does a producer need to do and consider to ensure a film will travel across borders? Take a whistle-stop tour of the globe to discover what is working and, crucially, what isn’t.

Second Session

Accessing and Securing Talent

Attracting the interest and services of talent is a competitive minefield. Is it the script? Is it relationships? Do you need to offer a play-or-pay contract? Our experts reveal all of the steps producers need to take to get the right, in-demand, leading lady... or man.

MONDAY NOVEMBER 10TH – Marketing Conference

First Session

The Engagement Factor- Creating Effective Social Media Campaigns

Connecting with and engaging the core audience in authentic, creative and ongoing ways is critical. The social media and marketing gurus behind successful campaigns cover the essentials of creating a customized and innovative digital marketing strategy. Learn why timing is critical, how the consumer can be the most effective marketing tool and where the audience discovery process is headed.

Second Session

The Role of the Publicist and Why You Need One

Publicity is capable of making or breaking a film but it’s often overlooked by independent producers. Beginning in pre-production, publicists play a key role through production, post, festivals and distribution. Leading publicists disclose the dark arts of publicity, the value of crisis management and the achievements and horror stories behind successful independent and large budget campaigns.

MONDAY NOVEMBER 10TH – Marketing Conference

TUESDAY NOVEMBER 11TH – Distribution Conference

First Session

Video on Demand: 2015

VOD could soon be the primary source of revenue for independent filmmakers. Many see a future where all films are available worldwide and every film finds its audience. Leading aggregators come together to separate fact from fiction - exploring who is making money, how they are doing it and what the future holds.

Second Session

DIY Distribution: Finding Your Film's Digital Niche

What every producer needs to know before bypassing distributors and aggregators. Platforms and filmmakers take the audience through the range of options and reveal how to find and select the digital platforms that will deliver the most enthusiastic audience for every film.

WE LOOK FORWARD TO SEEING YOU THERE!

www.AmericanFilmMarket.com #AFM2014

AMERICAN FILM MARKET& CONFERENCES

®