dr. rainer feurer, senior vice president corporate...

THE FUTURE OF SUSTAINABLE MOBILITY.

Dr. Rainer Feurer, Senior Vice President Corporate Strategy and Planning, Environment September 28, 2012

Sheer driving pleasure

The pinnacle of automobile luxury

THE BMW GROUP. THREE AUTHENTIC PREMIUM BRANDS.

The world’s most exciting premium small car brand

The BMW Group is the leading provider of premium products and premium services for individual mobility.

THE BMW GROUP. STRATEGIC OBJECTIVE.

THE BMW GROUP. MOBILITY HAS ALWAYS BEEN OUR BUSINESS.

The Future of Sustainable Mobility, Dr. Rainer Feurer, BMW Group

GLOBAL TRENDS ARE DRIVING THE FUTURE OF SUSTAINABLE MOBILITY.

Customer Expectations Changing values

Politics and Regulations CO2 and fleet regulations,

restrictions on imports

Economics Shortage of resources, increase in the price of

fossil fuels

Culture Sustainable mobility as part of a modern urban

lifestyle; assumption of social responsibility

Environment Climate change and the subsequent effects

Urbanization By 2030, over 60 % of world population

will live in cities

DRIVING FACTORS


-12% 2015

-30% 2020

New vehicle fleet 2008

EU 27

- 38 % 2020

-22% 2015

USA

339g/mi (212g/km)

-26% 2016

2021

China

approx. -12% 2015

approx. -36% 2020

Japan

Assumptions 2020 / 2025

Illustrations

154g/km

n. a.

14.2km/l (166g/km)*

* Consideration of test-cycle change to JC08

250g/mi (156g/km)

120g/km

95g/km*

6,9l/100km* (164g/km)

5,0l/100km* (119g/km)

16.3km/l (146g/km)

20.3km/l (117g/km) -52% 2025

163g/mi (102g/km)*

* Both under discussion * Based on review

* Based on review

CO2 LEGISLATION IS IN REVIEW IN ALL MAJOR MARKETS. • Fleet objectives require a global reduction in CO2 emissions.

• Regional objectives are not directly comparable due to differences in vehicle portfolio (market demand) and test-cycles/procedures.


STRATEGY NUMBER ONE – MANAGING THE TECHNOLOGICAL CHANGE TO REMAIN FUTURE PROOF. EVOLUTION & REVOLUTION.


BMW Group’s drive strategy provides a broad technology spectrum for today and the future.

E-vehicle & Hydrogen

THE BMW GROUP’S EFFICIENT DYNAMICS STRATEGY.

TODAY

- Optimisation of fuel consumption and emissions.

- Lightweight construction.

FUTURE

- Commitment to and validation of technology.

- Focus on Crucial Components: Optimization of Powertrain Components (Fuel Cell and ICE).

- Improvement of hydrogen storage and efficiency.

TODAY

- Full and mild hybrid vehicles.

- Initial step towards electrification of the drivetrain.

- Plug-in Hybrid drive-trains.

Combustion engine

Hybrid technology

NEAR FUTURE

- First limited electric vehicle production in 2008.

- MINI E on the road since 2009.

- BMW ActiveE in 2011.

- Introduction BMW i3 in 2013.


BMW EFFICIENT DYNAMICS. ACEA VOLUNTARY COMMITMENT.

120

140

160

180

200

220

240

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

ACEA

BMW Group

BMW Group 145g/km

EU-15; BMW Group NEDC values; ACEA fleet NEDC values from 2000ff

minus 30%

minus 23%

BMW Group ACEA

EU fleet emissions

(g CO2/km)


EFFICIENT DYNAMICS. THE 58 MODELS OF THE BMW GROUP “140 G-FLEET“.


Source: United Nations, Global Insight, Credit Suisse, BMW calculations.

2050 0

200

400

600

800

1,000

1,200

1,400

1,600

1,800

2,000

2000 2010 2020 2030 2040

Shar

e in

mill

ion

Auto

s

- Electric vehicles will achieve relevant market shares.

- However, internal combustion engines will continue growth until 2020-30.

- In 2020, the proportion of new registrations for electrified vehicles is estimated at 5-15%.

FUTURE MOBILITY REQUIRES A BROAD RANGE OF SOLUTIONS.

Total Vehicle Mix for the Worldwide Auto Industry

Internal Combustion Engines


THE BMW i3 AND BMW i8.

New electric drivetrain

Production concepts of the future

New vehicle concepts

New materials and recycling

Pioneering design New customers New processes Employees

BMW i. SUSTAINABILITY DEFINES THE PRODUCT LIFE CYCLE.

Integrated Approach of BMW i


Use of renewable energy.

Strengths and weaknesses.

Transfer scenarios.

User behaviour. Market- potential.

Demands of e-infrastructure.

Acceptance.

MINI E AND BMW ActiveE SERVE AS KEY LEARNING PROJECTS FOR THE BMW i3.

BMW i3 MINI E BMW ActiveE 2009 2011 2013


– 70% water. – 50% energy.

100% regenerative energy.

BMW i IS SETTING NEW BENCHMARKS IN THE AUTOMOTIVE INDUSTRY.

– 50% VOC- Emissions.


CO2e

BMW i3 concept** BMW i3 concept* BMW 118d

100%

66%

50%

* EU 25 electricity mix ** Electricity from renewable sources

GLOBAL WARMING POTENTIAL IN THE PRODUCT LIFE CYCLE OF THE BMW i3 CONCEPT SIGNIFICANTLY LOWER.


MOBILITY SERVICES, THE REASON WHY.

BMW i mobility services for – individual mobility – also beyond one’s own car – real time information – connected services


Changing demands on flexibility

Increasing access restrictions

Spreading urbanisation

PAIN POINTS IN URBAN MOBILITY. IDENTICAL PAIN POINTS OVER ALL MARKETS AND SUB-GROUPS.

Car Enabled

Car Related

Car Independent

A B Distance from A to B

Choice of means of transport

Parking – search for a parking space

Parking – payment

Parking – procedure

Parking – security

Public transport –

choice of the route

Routing


ticketing

Taxi-search

Taxi-reservation

Navigation/ Re-Routing (due to

traffic)

Break-downs Rude behavior

of others

Taxi-costs

Pedestrian navigation

Search for locations

Parking – Information

Time-manageme

nt


comfort

Localisa-tion of the

car

Public transport – connection

Public transport – disruptions &

delays

Car Sharing – booking Car Sharing –

pick-up of car Car Sharing – return of car

eCar – search for charging

stations

Search for a ride

Traffic information

Parking – costs

Traveling expenses


security

The bigger the bubble, the more relevant the pain point. The Future of Sustainable Mobility, Dr. Rainer Feurer, BMW Group

5

50

500

500 5000 50000

Dens

ity [p

erson

s/ha]

GDP [US$ / person]

Hybrid

Auto

Non-motorized

Paratransit

Saturated

Transit

CLASSIFICATION OF TRANSPORT- AND MOBILITY SYSTEMS IN MAJOR CITIES (CLUSTER ANALYSIS OF 41 CITIES).

Source: ifmo and TUM Analysis on the basis of the UITP Millennium Cities Database for Sustainable Transport (1995)

Transit

Hybrid

Auto

Traffic Saturated

Paratransit

Non- motorized


CUSTOMER CHANGE: MEGATRENDS WITH IMPACT ON MOBILITY DEMAND AND MOBILITY PATTERNS.

Urbanization & Globalization

…new chances and risks for traditional car business

New usage models, e.g. car sharing

Location-based and

ad-hoc services

Intelligent parking

solutions

New power trains, e.g. E-Mobility

Intermodal navigation

Connectivity

Regulation& Sustainability

Convenience

Preference Change

Individualization

Demographic Change

CHANGING APPROACH TO URBAN MOBILITY

real-time information

& connectivity

….


DriveNow

A) Flexible Use

Park@myHouse

B) Parking

C) Information and Intermodal routing

BMW i Ventures MyCityWay

D) Secure innovation and speed

BMW i MOBILITY SERVICES PORTFOLIO 2011. INNOVATIVE AND SUSTAINABLE SERVICES.

AlphaCity ParkNow

EXTERNAL RECOGNITION. THE BMW GROUP IS THE INDUSTRY LEADER.

- Dow Jones Sustainability Index/Dow Jones STOXX Sustainability Index: Industry leader since 2005

- FTSE4Good: Listed in FTSE4Good, FTSE4Good Environmental Index

- Carbon Disclosure Project: Industry leader 2011 and 2012, No. 3 across all sectors in 2012 (inclusion in the Carbon Disclosure Leadership and Performance Index)

- Oekom: Corporate Responsibility Rating oekom 2012, Status Prime

- Sustainalytics: 1st place in "DAX 30 Sustainability Rating” in 2009 and 2011

- ÖKOTREND: Certificate for outstanding corporate responsibility (most points in automotive industry)


THANK YOU FOR YOUR ATTENTION.

Dr. Rainer Feurer, Senior Vice President Corporate Strategy and Planning, Environment September 28, 2012

dr. rainer feurer, senior vice president corporate...

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