SEPTEMBER 2016

DREAM ON Sonya Dove’s bohemian fantasy for Hairdreams

CRAFTtheCRAFTCRAFTthe

ORIBE Bright Blonde Radiance &

Repair Treatmentkeeps hair ultrasoft by

repairing damaged, porous hair and softening dry, brittle

strands. Violet pigments provide toning properties to combat brassiness. The

restorative silkening treatment is specially formulated for blondes and can be used once a week in place of a

conditioner.

MATRIX Biolage R.A.W. Re-

Hab Clay Maskdeep conditions

stressed, sensitized hair and rebuilds

strength with a potent combination of

honeycomb and kaolin clay. The clay mask

is part of a new hair care range of products

that contain up to 99 percent biodegradable formulas and 70 to 100

percent natural origin formulas.

WAHL 5-Star Finale Shaver

features the latest innovation that delivers

a bump-free, ultra-close shave: hypoallergenic

gold foil. The shaver is versatile and can be used

on all types of cuts and styles on the face, neck and head. A lithium-ion

battery allows the rotary motor to perform at full

potential for over 90 minutes of run time.

UNITE Boosta Shampoo

was created in response to the high

demand for Boosta Volumizing Spray—one

of the most popular styling products from

the UNITE hair care range. Fatty acids

from coconut oil and provitamin B work

together to build body and

weightless volume, leaving hair luxuriously moisturized and shiny.

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Reduces

in-hand

vibration

by 20%

ANDIS Pro Alloy Adjustable

Blade Clipperoffers more durability

and comfort with contoured alloy

housing, and includes a high-speed magnetic

motor for cutting all hair types. The carbon

steel blade adjusts for precision fading

and all-around cutting versatility.

EUFORA Hero Classic

Shave for Menprotects skin against

common shaving irritations with an

ultra-lubricating formula that contains

aloe vera, barley, licorice root, shea

butter, sunflower and rosemary. Works into a luxurious lather for

the ultimate soothing and moisturizing

experience.

DERMALOGICA Phyto Replenish Oil

gives dry skin a much-needed boost with a hydrating mix of chia seed oil,

hyaluronic acid, sunflower seed oil, orchid flower extract, rice bran oil,

tamanu oil and Camellia japonica—an antioxidant that strengthens the

skin barrier and stimulates collagen growth. Additional benefits include UV protection, anti-irritant properties, and

improved cellular circulation.

FUEL Air-Pump Putty

delivers a workable hold to create volume and texture with a natural finish for a variety of

styles. Green tea extract protects against free

radicals, bamboo extract strengthens the hair

cuticle, and shea butter conditions. Packaged in an eco-friendly delivery

system powered by clean air to utilize 100 percent

of the product.

REDKEN Root Fusion

is the perfect take-home solution for clients

who need to retouch their roots in between

appointments. The single-use kit features an exclusive blending

technology that quickly diffuses grays in 20

minutes or less.

Available

in 27

shades

DEVACURL Wave Maker

Touchable Texture Whip

is a new lightweight styler that contains

moringa seed extract and passionflower

extract to create consistent waves,

enhanced hair definition, and lasting

frizz control for a gorgeous, natural look.

Designed specifically for clients with

naturally wavy hair.

betterBUSINESS

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THIS SUMMER we saw a brand-new professional hair care brand hit salons with national expansion planned through 2017. Called Flow, the line of stylist-focused and sustainably manufactured products delivers more concentrated formulas that are naturally weightless and faster acting. The secret is H5 Architecture, which strategically combines five unique technologies within each product. The centerpiece of this dynamic technology system is hyaline water, which is naturally sourced and pharmaceutically purified. The crystalline purity of hyaline water eliminates the need for unnecessary ingredients required to offset the effects of water that is, shall we say, less than pure, but can weigh hair down and decrease performance. What’s more, the line, which is infused with 14 key ingredients derived from natural plant extracts, is manufactured within the company’s own LEED Silver Certified facility. With consumer demand for products that are sustainably produced and free of harmful ingredients on the rise, savvy salon owners are beginning to realize that it makes good sense to stock at least one brand that fits the bill. Flow is the new kid on the block and definitely worth a look.—M.D.

Featured AttractionsIt’s never been easier to read up on the latest issue of American Salon, or pull up a past one. Beauty professionals can access the hottest trends and looks, and get inspired by beautiful and evocative photography in an instant. Swipe left and right to easily move through pages or tap on a glowing link box to be taken directly to a story or website. Number one in the professional beauty magazine category with close to 50,000 uploads, it’s totally free and iPhone/iPad-friendly (Android version coming soon). Why You’ll Love It It’s your favorite pro beauty book, right in the palm of your hand. Bookmark your favorite stories and images, and pull them up whenever you want, in just seconds. You’ll have ready access to it all in a portable, convenient format.—M.S. 

THERE’S AN APP FOR THAT

GO WITH THE FLOW

PERISCOPE PRO

THE GIFT OF GIVING

AT AU SALON IN PORTLAND, OR, OWNER AMBROSIA CAREY dedicates two days a week towards ongoing education to help struggling stylists develop their skill set and grow their business behind the chair. She offers “Business Tips Tuesdays,” which is also when she teaches the apprentice program in her salon, and “Thriving Thursdays”, which were a result of the countless emails Carey received from other professionals asking her to cover topics ranging from techniques and formulations to branding and consultations. But it doesn’t end there. “As I’ve gained a stronger following, I wanted to really understand the various successes and struggles of my viewers.” Carey says. “I decided to begin a one-on-one Skype interview with hairstylists on Wednesdays. So far I have the rest of the month booked out, and hearing individual success stories seems to have started a more personable and inspiring community.” Check her out on Periscope at @ambrosiacarey.—K.K.

ONE OF THE SMARTEST WAYS to run your reward system is to offer a special gift to clients in exchange for referrals. Tracey Nugent, Education Specialist for Wahl Professional Men’s Method, always gifts clients who send three customers her way. “Don’t give a gift away that they are willing to pay full price for,” Nugent says. “You will lessen the price validity in their mind. Instead, gift them a product or service they don’t already purchase (like a manicure or a facial) to introduce them to something new. If they

like it, they will add this to their list of regular services.” For clients that already get the works, Nugent suggests working out a business dealing with another local business, like a restaurant or boutique, then giving clients a gift card to one of those places. “If you set it up with a business you like, they will be referring people to you just as you do with them,” Nugent says. “This is the quickest way to market wisely and increase your business on credentials in a profitable way.”—K.K.

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REAL STORIES WRITTEN BY Marianne Dougherty

Y O U N G A M E R I C A N S

BY THE TIME HE WAS IN THE EIGHTH GRADE, Julius Arriola (@juliuscaesar) knew that he wanted to be a barber. “There wasn’t anything else I was ever interested in,” says Arriola, who remembers giving very specific instructions to the Asian woman who had been cutting his hair. “I told her to shave me down to one number,” he says. “I didn’t want a lopsided fade or a bowl cut.” One day his mother came home with a pair of cheap clippers. “She wanted to save money so she told me that I had a new chore: cutting my own hair, my dad’s hair, my little brother’s hair and my grandfather’s hair.” Arriola had always been artistic, but now he saw those clippers as his new paintbrushes or colored pencils, and like many hairdressers before him, hair became his canvas.

For a time he thought he might go to art school. “I liked acrylics, watercolors, abstract art. I loved Salvadore Dalí,” he says. “My high school actually created

a class for me called Art 5. I just worked on my portfolio all the time.” Meanwhile, he spent summers cutting hair in his garage as a hobby. “It was a nice way to make extra money at a young age.” What soured him on the idea of art school was being assigned projects that reigned him in and required him to produce the kind of art his teachers wanted. “I felt like I didn’t need art school to create art,” says Arriola,

HAIL CAESAR

144 americansalon.com September 2016

I WAS ONE OF THOSE INSTAGRAM DINOSAURS WHO ENTERED THE GAME EARLY ON.”

who found a job after high school doing telemarketing. “It helped build my customer service skills.” When the recession hit, he decided that cutting hair might be a positive career move and went to barber college in San Francisco. “I was one of only a few Asian kids from the suburbs in this inner city school that was predominantly African-American. A lot of my classmates had come straight out of the penitentiary and

were taking the barbering program as part of their rehabilitation. That humbled me.”

Arriola, who is just 27, moved to Los Angeles almost four years ago. “I always thought L.A. was a cool place growing up,” he says. “It was very appealing to me—the glitter on Hollywood Boulevard, Universal Studios. I used to take road trips to L.A. with my friends just to hang out.” He quickly found a job at Capsule Barber Shop on Melrose Avenue in East Hollywood. One of the owners, Vince Garcia, understood where he was coming from, and the two of them opened their own shop with nine chairs called Grey Matter LA in North Hollywood. “The more complex functions of the brain occur in the grey matter,” he says by way of explanation. The way he sees it, the art of barbering is about using your grey matter to come up with unique shapes. The partners curate the music they play in their shop and have certain types of books for clients to look at while they’re waiting. “It’s all designed to spark a feeling,” says Arriola, who has worked hard to build his brand. “I was one of those Instagram dinosaurs who entered the game early on and was able to land the name Julius Caesar,” he says, “but my hashtag is #juliuscvesar.” Wahl Professional just signed him to their artistic team, and he also does freelance work for Hattori Hanzo Shears. Want to find out what customers think of Grey Matter LA? Read the reviews on Yelp. They’re nothing short of glowing.

Goldwell has announced the U.S. finalists for the 2016 Goldwell Color Zoom Challenge—a competition that attracts entries from leading colorists across the country. Submissions were accepted in three different categories: Creative Colorist, New Talent Colorist and Partner Colorist. Entrants were asked to break through conventional constraints of shape, color and texture around the theme of Goldwell’s D!SRUPT collection. The three finalists are Colette Jones of GiddyUp Salon & Spa in Okanogan, WA (Creative Colorist); Linda Cabrera of Hair by Scott & Co. in Delray Beach, FL (New Talent Colorist); and Daniel Rubin of Trio Salon in Chicago, IL (Partner Colorist). On October 2, the three National Gold Finalists will represent the United States at the Global Zoom competition in Stockholm for the global title.

REAL STORIES

Douglas Martucci has been named Creative Director and Director of Education for PRORITUALS. In his new roles, he will develop domestic and international education platforms. “I am looking to create education that is a salon reality and client-friendly, to support the inner artist in all of us,” says Martucci. “In education, we have the ability to make people feel empowered beyond the chair. Sometimes it’s about making that personal touch to change not only a career, but have a lifelong impact.”

Winning entry from finalist Colette Jones

PRORITUALS APPOINTS

Wahl Wahl Professional is proud to announce the addition of four new members to the Wahl Education and Artistic Team (W.E.A.T.), which focuses on diverse clipper techniques. Each member brings a diverse array of skills and experience to their new roles as next generation W.E.A.T leaders. A cosmetology instructor at a top school in Arizona, April Guiliani created her own signature technique known as the V-part. Julius “Caesar” Arriola shines on stage and during private classes for W.E.A.T., and has created what he refers to as “modern classic hairstyles.” Miguel Rosas will be teaching classes and representing Wahl Professional via public appearances and social media. Andres “Dre” Reyes is involved with creative services for W.E.A.T., which include photography, video production, graphic design and illustration. “I am extremely proud of W.E.A.T. and very excited that the industry’s demand for Wahl Professional education has required us to continue growing our team,” says Laura VanderMoere, Director of Education for Wahl Professional. “April, Julius, Andres and Miguel all possess the passion and dedication to Wahl Professional and to our industry that secured them a position on our team.”

GOLDWELL REVEALS 2016

COLOR ZOOM FINALISTS

WELCOMES NEW TALENT

146 americansalon.com September 2016

“IN EDUCATION, WE HAVE THE ABILITY TO MAKE PEOPLE FEEL EMPOWERED BEYOND THE CHAIR. ”

DOUGLAS MARTUCCI

Douglas Martucci

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Julius “Caesar” Arriola, Laura VanderMoere, Director of Education for Wahl Professional; Miguel Rosas, April Guiliani and Andres ‘Dre’ Reyes

WRITTEN BY Kamala Kirk