Driving Forward Together

“By 2020, Scotland will be the world’s leading golfing

destination”

Visit the Home of Golf Video

“By 2020, Scotland will be the

world’s leading golfing destination”

Strategies to achieve the vision

1. A consistent approach to presenting Scotland's brand

“The Home of Golf”

2. Gathering quality visitor data

3. Strengthen industry leadership

4. Co-ordinated regional development groups

5. Improve the quality of the visitor experience

6. Maximise impacts from hosting major golf events

7. Promote sustainable golf club and course management

Actions to date

1. “The Home of Golf” Brand Toolkit

2. Enhanced Golf Monitor site – Scottish Golf Intelligence

3. Pilot Visitor Data Gathering project underway

4. GTS 3 Year Business & Action Plan

5. 3 New Regional Golf Development Groups

6. 3 Scottish Golf (SGU & SLGA) Club Development Officers

7. 80 Scottish golf clubs embedded in SGU & SLGA Business

Planning Process and

Actions to date

8. 91 Club representatives attended Management Development Programme

(MDP)

9. 12 clubs supported by SGU and Scottish Enterprise with Tee Time Booking

and over 130 clubs now using TTB

10. 20 Clubs supported by Scottish Enterprise On The Tee Visitor Experience

Programme and support committed through to 2015 for clubs

11. Destination Golf Marketing Activity Plan underway

12. Team Scotland attending IGTM November 2013 (VS lead) & PGA Show

and Scotland Golf Day 2014 (GTS lead)

13. Scotland hosted the 10th KPMG Golf Forum 2013

VisitScotland the home of Golf TV Advert

“By 2020, Scotland will be the

world’s leading golfing destination”