drupal business day, singapore: keynote
DESCRIPTION
Exploring Web Experience Management, and how Drupal is the platform to create the next generation of websites.TRANSCRIPT
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Dream It. Drupal It.
Business Day
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FREEOpen Source Software
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Basic?Blogs and brochureware websites?
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OPEN YOUR MIND, YOU
SHOULD
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WEMWeb Experience Management
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Who’s Acquia?
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Founded by Dries Buytaert, creator and project lead of
the Drupal project
The only global support team of Drupal experts
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Make Drupal an enterprise choice
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DrupalCampTomorrow!
Send your developers
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• Disparate systems• Duplication of content• Fragmented experiences• High cost to manage• Not scalable
Inside Many Large Organizations, the Web Is Broken
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Microsite
Microsite
Promotion
Microsite
Microsite
Event site
Blog
Productsite
Corp-comsite
Extranet
Wiki
Mediagallery
Communityplatform
Intranet
Ecommerce site
Landing Page
Main website
Demand for many types of web experience
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Microsite
Microsite
Promotion
Microsite
Microsite
Event site
Blog
Productsite
Corp-comsite
Extranet
Wiki
Mediagallery
Communityplatform
Intranet
Ecommerce site
Landing Page
Main website
Grouped under three areas
Web Content Management
Social Business Software
eCommerce
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Grouped under three areas
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Drupal Business Day, Singapore
0930 1000 Registration
1000 1030 Keynote
1030 1115 Maven LabCase Study: Managing Your Web Content with Drupal
1115 1145 Break
1145 1230 Red AirshipCase Study: Managing a Community with Drupal
1230 1330 Lunch
1330 1415 ClubvivreCase Study: Managing Your Commerce with Drupal
1415 1500 Panel Discussion: The Value of Drupal for BusinessMediaCorp Today Online, CNN Travel, PebbleRoad, Monimedia
1500 1515 Close
1515 1700 Networking
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Engage Associate
Influence
SellRetain
Attract
The Customer Journey
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Customer Experience Management (CXM)
Forrester Research
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Web Experience Management (WEM)
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Web Experience Management (WEM)
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85 Countries in which GE digital marketers can now publish content
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250+ Warner Music Groupartist websites
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400% Increase in site visitors on night of awards
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14 Days to create integrated digital campaign sites
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100+ websites migrated to a single, integrated
digital platform
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75M Page views during the Grammys broadcast
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22 hospital campuses integrated with increasing
mobile demand
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1,000+ White label local news sites deployed on
Drupal
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17M Page views at awards show with social
comments and videos
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User Generated Content
CRM (Customer Relationship
Management)
Marketing Automation
Multi-channel
Personalisation
Analytics
SEO
DAM (Digital Asset Management)
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CRM (Customer Relationship
Management)
Marketing Automation
Personalisation
Analytics
DAM (Digital Asset Management)User Generated Content
Multi-channel
SEO
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CRM (Customer Relationship
Management)
Marketing Automation
Personalisation
Analytics
User Generated Content
Multi-channel
SEO
DAM (Digital Asset Management)
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User Generated Content
CRM (Customer Relationship
Management)
Marketing Automation
Multi-channel
Personalisation
Analytics
SEO
DAM (Digital Asset Management)
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Open Source is best to deliver WEM
No vendor lock-inSpeed of Innovation
Rapid, low cost prototyping
Open APIs and Connectivity
Make use of best-of-breed technologies
Make use of existing software investments
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How can Acquia help?
Drupal CommonsWEM demo and distribution
Software partnerships
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Screenshot of WEM – drive demos to david
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Key take-aways?
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WEMWeb Experience Management
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Drupal Business Day, Singapore
0930 1000 Registration
1000 1030 Keynote
1030 1115 Maven LabCase Study: Managing Your Web Content with Drupal
1115 1145 Break
1145 1230 Red AirshipCase Study: Managing a Community with Drupal
1230 1330 Lunch
1330 1415 ClubvivreCase Study: Managing Your Commerce with Drupal
1415 1500 Panel Discussion: The Value of Drupal for BusinessMediaCorp Today Online, CNN Travel, PebbleRoad, Monimedia
1500 1515 Close
1515 1700 Networking