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Dyn’s Hungry Startup Strategy Index MOB3545 Adriana Fumero & Danelle Devine 29 April 2015

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Page 1: Dyn hungry-start-up-strategy

Dyn’s Hungry Startup Strategy IndexMOB3545

Adriana Fumero & Danelle Devine29 April 2015

Page 2: Dyn hungry-start-up-strategy

Framework provided by Peter S. Cohan & Associates.2

Executive Summary

DYN’S HSSI

Dyn helps companies monitor, control, & optimize their online infrastructure to improve the customer experience.

HSSI Score: 91%

Strengths include:

Building team, adapting to

change

Weaknesses include:

Setting goals, picking markets

Dyn can bolster its HSSI weaknesses by making goals a part of the company culture and by developing an image for CEO

Hitchcock as an industry thought leader.

Page 3: Dyn hungry-start-up-strategy

Framework provided by Peter S. Cohan & Associates.3

Company Overview

ABOUT DYN

ManagementDyn thinks differently about tech

Hitchcock has hired a VP from Comcast, a VP from Constant Contact, and a pro ject manager f rom 3Com. He t r ies tofi nd leaders who share h is pass ion for so lv ing web outages and c l ient serv ice .

BackgroundFrom Science Project to Business

CEO Jeremy Hitchcock started Dyn with 4 other studentsfrom WPI in 2003. Dyn is rooted in Manchester, NH. The company raised $38 million in 2012,

MarketsConsistent market growth= revenue growth

Dyn has a constant ly expanding customer base w i th in the in format ion techno logy serv ice industry. The company ga ins f rom 150-200 new c l ients eachmonth .

ProductsDyn helps the Internet run better

Dyn’s three major serv ices are in ternet in te l l igence,Traffi c management , and domain & emai l serv ices . Dyn he lps the i r customers contro l the i r web in f rast ructure , ga in ins ight in to the i r web condi t ions , and bu i ld an on l ine presence wi th the i r product range.

FinancialDrastic revenue growth

Dyn started small in 2001 and stayed fairly small until 2009. Thatyear , Dyn had $3m in revenue. In 2012, Dyn had$30m. By 2013, Dyn was on t rack to a year-endrevenue o f $50m. Dyn is most l ike ly approach ing a 2016 IPO.

Page 4: Dyn hungry-start-up-strategy

Framework provided by Peter S. Cohan & Associates.4

Dyn’s Key Choices

KEY CHOICES

Set GoalsExpected 2016 IPO. Hitchcock is passionate about solving short-term problems to make web outages go away for his customers long-term.

Pick MarketsDyn was a school science project that turned into a business; the founders had no prior industry knowledge. However, there is a large rise in localized web traffic around the world and subscriber growth. Dyn is able to target companies who want to keep their sites free of interruption as they grow.

Build TeamsHitchcock hired VPs with the experience

that he did not have, but the mindset that he does.

Gain ShareDyn helps companies retain their customers as they grow. As Dyn’s network expands, the quality of their service and the ease of use expands as well. Because of that, Dyn has been

able to expand their client base to larger companies as well.

Adapt to ChangeDyn made a recent enhancement by adding an app so that

customers can check the i r webs i te s tats wh i leon- the-go. Dyn is pass ionate about he lp ing the i r

c l ients improve through tech .

Raise CapitalDyn succeeded in engaging investors that have the same priorities by connecting with mentors, keeping up a rapport until they needed VC, and then reaching out to their mentors for an investment.

Hungry Start-up Strategy

Page 5: Dyn hungry-start-up-strategy

Framework provided by Peter S. Cohan & Associates.5

Dyn’s Strengths and Weaknesses

DYN’S HSSI

Setting Goals Picking Markets Raising Capital Building Team Gaining Share Adapting to Change0

5

10

15

20

25

Dyn Maximum

Page 6: Dyn hungry-start-up-strategy

Framework provided by Peter S. Cohan & Associates.6

Company Analysis

DYN’S HSSI

STRENGTHS

A strong, cohesive team with the same mindset and goals provides

Dyn with the ability to easily adaptto change and find investors that

are a good fit.

IMPROVEMENT OPPORTUNITIES

Though the passion within the Dyn team is clear, improvements can bemade in setting both short-term & long-term goals. Hitchcock must

also continue to develop his reputation as an industry thought

leader.

RECOMMENDATIONS

Set goals and publicize them, especially in reference to the expected

2016 IPO. Make it a part of companyculture to set short-term goals as well.

Dyn also needs to work on their reputation within the industry as a leader, and Hitchcock can start this

by taking opportunities to write, speak,and educate about Dyn’s mission and

his increasing industry knowledge.

Page 7: Dyn hungry-start-up-strategy

Framework provided by Peter S. Cohan & Associates.7

DYN’S HSSI

THANKYOUFor your attention!