e-learning so you need to know all about it … (a strategic approach) don morrison © 2003 the...
TRANSCRIPT
E-LEARNINGSO YOU NEED TO
KNOW ALL ABOUT IT …
(A STRATEGIC APPROACH)
DON MORRISON© 2003 The Morrison Company
One of the greatest pains to human nature is the pain of a new idea. It ... makes you think that after all, your
favorite notions may be wrong, your firmest beliefs ill-founded ...
Naturally, therefore, common men hate a new idea, and are disposed more or less to ill-treat the original
man who brings it.Walter Bagehot
Physics and Politics© 2003 The Morrison Company
Ultimately, the success or failure of your
e-learning initiative is in direct proportion
to the quality of strategic thinking
that underpins it. © 2003 The Morrison Company
There is no easy way to implement e-learning
successfully.
(You need to THINK about EVERYTHING.)
© 2003 The Morrison Company
© 2003 The Morrison Company
Our plans miscarry because they have no aim. When you don’t know what harbour
you’re aiming for, no wind is the right wind.
Seneca
© 2003 The Morrison Company
FACT #1 69% OF SENIOR
MANAGERS ADMIT THEIR ENTERPRISES
HAVE NO E-LEARNING STRATEGY
Source: Linkage Inc
FACT #2 56% OF SENIOR
MANAGERS SAY THE ABSENCE OF A DEFINED E-LEARNING STRATEGY
IS A BARRIER TO SUCCESSFUL E-LEARNING
© 2003 The Morrison CompanySource: Linkage Inc
FACT #3 0% OF SENIOR
MANAGERS SAY BUSINESS
REQUIREMENTS FORM PART OF THEIR
CURRENT E-LEARNING STRATEGY © 2003 The Morrison CompanySource: Linkage Inc
FACT #4 58% OF SENIOR
MANAGERS SAY THEIR BUSINESS IMPLEMENTED E-LEARNING WITHOUT A
FORMAL STRATEGY SIGNED OFF AT BOARD
LEVEL© 2003 The Morrison CompanySource: Linkage Inc
FACT #5 76% OF SENIOR
MANAGERS ADMIT THEIR CURRENT E-LEARNING
STRATEGY IS NOT ADEQUATE FOR
MEETING THEIR FUTURE NEEDS
© 2003 The Morrison CompanySource: Linkage Inc
FACT #1 69% OF SENIOR
MANAGERS ADMIT THEIR ENTERPRISES
HAVE NO E-LEARNING STRATEGY
© 2003 The Morrison CompanySource: Linkage Inc
FACT #2 56% OF SENIOR
MANAGERS SAY THE ABSENCE OF A DEFINED E-LEARNING STRAGEY IS
A BARRIER TO SUCCESSFUL E-LEARNING
© 2003 The Morrison CompanySource: Linkage Inc
FACT #3 0% OF SENIOR
MANAGERS SAY BUSINESS
REQUIREMENTS FORM PART OF THEIR
CURRENT E-LEARNING STRATEGY © 2003 The Morrison CompanySource: Linkage Inc
FACT #4 58% OF SENIOR
MANAGERS SAY THEIR BUSINESS IMPLEMENTED E-LEARNING WITHOUT A
FORMAL STRATEGY SIGNED OFF AT BOARD
LEVEL© 2003 The Morrison CompanySource: Linkage Inc
FACT #5 76% OF SENIOR
MANAGERS ADMIT THEIR CURRENT E-LEARNING
STRATEGY IS NOT ADEQUATE FOR
MEETING THEIR FUTURE NEEDS
© 2003 The Morrison CompanySource: Linkage Inc
© 2003 The Morrison CompanySource: SRI Consulting Business Intelligence
FACTORS
DRIVING
EFFECTIVE
E-LEARNING
INITIATIVES
© 2003 The Morrison CompanySource: SRI Consulting Business Intelligence
FACTORS
DRIVING
EFFECTIVE
E-LEARNING
INITIATIVES
© 2003 The Morrison CompanySource: SRI Consulting Business Intelligence
FACTORS
DRIVING
EFFECTIVE
E-LEARNING
INITIATIVES
© 2003 The Morrison CompanySource: SRI Consulting Business Intelligence
FACTORS
DRIVING
EFFECTIVE
E-LEARNING
INITIATIVES
© 2003 The Morrison CompanySource: SRI Consulting Business Intelligence
FACTORS
DRIVING
EFFECTIVE
E-LEARNING
INITIATIVES
© 2003 The Morrison CompanySource: SRI Consulting Business Intelligence
FACTORS
DRIVING
EFFECTIVE
E-LEARNING
INITIATIVES
© 2003 The Morrison CompanySource: SRI Consulting Business Intelligence
FACTORS
DRIVING
EFFECTIVE
E-LEARNING
INITIATIVES
© 2003 The Morrison CompanySource: SRI Consulting Business Intelligence
FACTORS
DRIVING
EFFECTIVE
E-LEARNING
INITIATIVES
© 2003 The Morrison CompanySource: SRI Consulting Business Intelligence
FACTORS
DRIVING
EFFECTIVE
E-LEARNING
INITIATIVES
© 2003 The Morrison CompanySource: SRI Consulting Business Intelligence
FACTORS
DRIVING
EFFECTIVE
E-LEARNING
INITIATIVES
© 2003 The Morrison CompanySource: SRI Consulting Business Intelligence
FACTORS
DRIVING
EFFECTIVE
E-LEARNING
INITIATIVES
© 2003 The Morrison CompanySource: SRI Consulting Business Intelligence
FACTORS
DRIVING
EFFECTIVE
E-LEARNING
INITIATIVES
No st
rate
gy, n
o
impl
emen
tatio
nSt
rate
gy, n
o im
plem
enta
tion
Impl
emen
ted,
met
all
succ
ess
crite
ria
Impl
emen
ted,
met
som
e su
cces
s
crite
ria
(tem
pora
ry
stat
e)
THE E-LEARNING CONTINUUM
© 2003 The Morrison Company
No st
rate
gy, n
o
impl
emen
tatio
nSt
rate
gy, n
o im
plem
enta
tion
Impl
emen
ted,
met
all
succ
ess
crite
ria
Impl
emen
ted,
met
som
e su
cces
s
crite
ria
(tem
pora
ry
stat
e)
THE E-LEARNING CONTINUUM
© 2003 The Morrison Company
No st
rate
gy, n
o
impl
emen
tatio
nSt
rate
gy, n
o im
plem
enta
tion
Impl
emen
ted,
met
all
succ
ess
crite
ria
Impl
emen
ted,
met
som
e su
cces
s
crite
ria
(tem
pora
ry
stat
e)
THE E-LEARNING CONTINUUM
© 2003 The Morrison Company
No st
rate
gy, n
o
impl
emen
tatio
nSt
rate
gy, n
o im
plem
enta
tion
Impl
emen
ted,
met
all
succ
ess
crite
ria
Impl
emen
ted,
met
som
e su
cces
s
crite
ria
(tem
pora
ry
stat
e)
THE E-LEARNING CONTINUUM
© 2003 The Morrison Company
No st
rate
gy, n
o
impl
emen
tatio
nSt
rate
gy, n
o im
plem
enta
tion
Impl
emen
ted,
met
all
succ
ess
crite
ria
Impl
emen
ted,
met
som
e su
cces
s
crite
ria
(tem
pora
ry
stat
e)
THE E-LEARNING CONTINUUM
© 2003 The Morrison Company
No st
rate
gy, n
o
impl
emen
tatio
nSt
rate
gy, n
o im
plem
enta
tion
Impl
emen
ted,
met
all
succ
ess
crite
ria
Impl
emen
ted,
met
som
e su
cces
s
crite
ria
(tem
pora
ry
stat
e)
THE E-LEARNING CONTINUUM
IMPLE
MENTA
TIO
N, NO
STR
ATEG
Y!© 2003 The Morrison Company
No st
rate
gy, n
o
impl
emen
tatio
nSt
rate
gy, n
o im
plem
enta
tion
Impl
emen
ted,
met
all
succ
ess
crite
ria
Impl
emen
ted,
met
som
e su
cces
s
crite
ria
(tem
pora
ry
stat
e)
THE E-LEARNING CONTINUUM
© 2003 The Morrison Company
Deliverlearning
Determine competencies
and performance
targets
Setlearning
objectives
Align with business strategy
and objectives
Measureperformanc
egaps
Reflect andmake
adjustments
Design/develop or buy
learning content
Capturetacit
knowledge
Evaluatelearning
© 2003 The Morrison Company
ANE-LEARNING
CYCLE
Deliverlearning
Determine competencies
and performance
targets
Setlearning
objectives
Align with business strategy
and objectives
Measureperformanc
egaps
Reflect andmake
adjustments
Design/develop or buy
learning content
Capturetacit
knowledge
Evaluatelearning
© 2003 The Morrison Company
Deliverlearning
Determine competencies
and performance
targets
Setlearning
objectives
Align with business strategy
and objectives
Measureperformanc
egaps
Reflect andmake
adjustments
Design/develop or buy
learning content
Capturetacit
knowledge
Evaluatelearning
© 2003 The Morrison Company
Deliverlearning
Determine competencies
and performance
targets
Setlearning
objectives
Align with business strategy
and objectives
Measureperformanc
egaps
Reflect andmake
adjustments
Design/develop or buy
learning content
Capturetacit
knowledge
Evaluatelearning
© 2003 The Morrison Company
Deliverlearning
Determine competencies
and performance
targets
Setlearning
objectives
Align with business strategy
and objectives
Measureperformanc
egaps
Reflect andmake
adjustments
Design/develop or buy
learning content
Capturetacit
knowledge
Evaluatelearning
© 2003 The Morrison Company
Deliverlearning
Determine competencies
and performance
targets
Setlearning
objectives
Align with business strategy
and objectives
Measureperformanc
egaps
Reflect andmake
adjustments
Design/develop or buy
learning content
Capturetacit
knowledge
Evaluatelearning
© 2003 The Morrison Company
Deliverlearning
Determine competencies
and performance
targets
Setlearning
objectives
Align with business strategy
and objectives
Measureperformanc
egaps
Reflect andmake
adjustments
Design/develop or buy
learning content
Capturetacit
knowledge
Evaluatelearning
© 2003 The Morrison Company
Deliverlearning
Determine competencies
and performance
targets
Setlearning
objectives
Align with business strategy
and objectives
Measureperformanc
egaps
Reflect andmake
adjustments
Design/develop or buy
learning content
Capturetacit
knowledge
Evaluatelearning
© 2003 The Morrison Company
Deliverlearning
Determine competencies
and performance
targets
Setlearning
objectives
Align with business strategy
and objectives
Measureperformanc
egaps
Reflect andmake
adjustments
Design/develop or buy
learning content
Capturetacit
knowledge
Evaluatelearning
© 2003 The Morrison Company
Deliverlearning
Determine competencies
and performance
targets
Setlearning
objectives
Align with business strategy
and objectives
Measureperformanc
egaps
Reflect andmake
adjustments
Design/develop or buy
learning content
Capturetacit
knowledge
Evaluatelearning
© 2003 The Morrison Company
© 2003 The Morrison Company
E-LEARNINGSTRATEGY
Content
TechnologyBusiness needs
Culture
© 2003 The Morrison Company
E-LEARNINGSTRATEGY
Content
TechnologyBusiness needs
Culture
THE DRIVERS OF CHANGE
© 2003 The Morrison Company
E-LEARNINGSTRATEGY
Content
TechnologyBusiness needs
Culture
THE ENABLER OF CHANGE
© 2003 The Morrison Company
E-LEARNINGSTRATEGY
Content
TechnologyBusiness needs
Culture
THE AGENT OF CHANGE
© 2003 The Morrison Company
E-LEARNINGSTRATEGY
Content
TechnologyBusiness needs
Culture
THE ARENA OF CHANGE
DON’TCONFUSE
STRATEGYWITH
PLANNING© 2003 The Morrison Company
DEVISING ASTRATEGY
THEPILLARS
© 2003 The Morrison Company
DEVISING ASTRATEGY
THEPILLARS
© 2003 The Morrison Company
DEVISING ASTRATEGY
THEPILLARS
© 2003 The Morrison Company
DEVISING ASTRATEGY
SUPPORTINGROLES
© 2003 The Morrison Company
DEVISING ASTRATEGY
SUPPORTINGROLES
© 2003 The Morrison Company
DEVISING ASTRATEGY
SUPPORTINGROLES
© 2003 The Morrison Company
DEVISING ASTRATEGY
SUPPORTINGROLES
© 2003 The Morrison Company
PARTNER!BUT BE SMART
ABOUT IT© 2003 The Morrison Company
PARTNER!BUT BE SMART
ABOUT IT© 2003 The Morrison Company
DO NOT UNDERESTIMATE
IT
CONTENT:
© 2003 The Morrison Company
DO NOT UNDERESTIMATE
IT
CONTENT:
© 2003 The Morrison Company
DELIVERSOMETHING!
EVEN IF IT’S ONLY INCREMENTAL
CHANGE© 2003 The Morrison Company
DELIVERSOMETHING!
EVEN IF IT’S ONLY INCREMENTAL
CHANGE© 2003 The Morrison Company
UNLOCK BENEFITS BY FOLLOWING THROUGH
© 2003 The Morrison Company
TECHNOLOGY
MARKETINGROLL OUTOPERATIONADOPTION
80% 20%
BUDGET/EFFORT
UNLOCK BENEFITS BY FOLLOWING THROUGH
GO
L
IVE
© 2003 The Morrison Company
TECHNOLOGY
MARKETINGROLL OUTOPERATIONADOPTION
80% 20%
BUDGET/EFFORT
GO
L
IVE
20% 80%
GO
L
IVE
BENEFITS
UNLOCK BENEFITS BY FOLLOWING THROUGH
© 2003 The Morrison Company
TECHNOLOGY
MARKETINGROLL OUTOPERATIONADOPTION
80% 20%
BUDGET/EFFORT
20% 80%
GO
L
IVE
BENEFITS
UNLOCK BENEFITS BY FOLLOWING THROUGH
GO
L
IVE
© 2003 The Morrison Company
TECHNOLOGY
MARKETINGROLL OUTOPERATIONADOPTION
80% 20%
BUDGET/EFFORT
20% 80%
GO
L
IVE
BENEFITS
UNLOCK BENEFITS BY FOLLOWING THROUGH
GO
L
IVE
© 2003 The Morrison Company
FUNDAMENTALS
MATTER
A LOT© 2003 The Morrison Company
FUNDAMENTALS
MATTER
A LOT© 2003 The Morrison Company
The real voyage of discovery consists not in seeking new lands, but in seeing
with new eyes. Marcel Proust
© 2003 The Morrison Company
;-)Thank
you© 2003 The Morrison Company
E-LEARNING STRATEGIESHOW TO GET
IMPLEMENTATION AND DELIVERY
RIGHT FIRST TIME
Don MorrisonJohn Wiley & Sons