WELCOME!E-Magazines and Your Blog

With tablet sales exploding and people

turning to their mobile devices for news and entertainment on a

massive scale, many of your favorite companies

are branching into digital magazine and brochure

content. Today we’re going to talk about whether you can publish on this type of platform, whether you

should, and how to get started.

Instagram <————————>Blog

Information/Attention Span Continuum

CAN YOU?

Resources:

• Time

• Talent

• Money

SHOULD YOU?

Will your brand benefit from a new model of

content?

GETTING STARTED

• Research, Research, Research

• Build your platform

• Make monetization decisions