9 ways magazines can help your content strategy
DESCRIPTION
Originally presented at the Brighton Content Strategy Meetup in May 2013, this presentation looks at tips and tricks learned from years working in magazines that should be used to improve a content strategyTRANSCRIPT
9 things magazines can teach content strategy
Magazines are dead... allegedly
1. Research your reader
Pic: isixsigma.com
2. Think about your ‘cover’
• Top left is vital
• Numbers are brilliant
• Offer irresistible content
3. Find your voice
• Magazines offer lots of different types of content...
• Yet it always sounds ‘right’...
• Even if it’s written by numerous different authors
4. Create regular features
5. Use pictures… properly
• The web is just as visual as magazines are...
• Think creatively withinyour budget
• Don’t just think, ‘Oh, that’ll do!’
6. F
ind a n
e w an
gle
7. Get a sense of humour
• Most people respond to the right kind of wit
8. Get a personality
• Editor letters• Columnists• Staff picks...
Think about why people buy into your ‘brand’
9. Treat most
feedback with a
pinch of salt