4 ways to involve people in your content strategy
DESCRIPTION
When you put people at the heart of your content strategy, you no longer find yourself feeding a nondescript beast, but instead you find your content becomes a vector for creating and sustaining relationships with the people you seek to influence.TRANSCRIPT
Traackr
Why You Should Involve People In Your Content Strategy
Traackr
@mainwilk
Traackr “The worst thing to happen to marketing was marketers who never understood that people matter.”
Kathy Klotz-Guest
@mainwilk
Traackr
9am
12pm
3pm
6pm
Write Content
Producing content takes a lot of time!
Get everything else done
@mainwilk
Traackr Are we creating content for the right reasons?
@mainwilk
Traackr Are we creating content for the right reasons?
@mainwilk
Is anyone really listening?
Traackr 4 Ways to Involve People in Your Content
@mainwilk
Traackr #1 Listen with a Purpose
Traackr #1 Listen with a Purpose
Look for unanswered questions & confusion.
Traackr #2 Support Your Audience
Traackr #2 Support Your Audience
Give your influencers a place to shine.
Traackr #3 Crowdsource Content
Traackr #3 Crowdsource Content
Ask your audience questions.
Traackr #4 Combine Forces & Expertise
Traackr #4 Combine Forces & Expertise
Invite experts to help you tell your story.
Traackr There is a spectrum of ways to involve people in your content.
Learning Supporting Collaborating
@mainwilk
Traackr BIG TAKEAWAY!Use your content to createrelationships with people.
@mainwilk
Traackr What other ways you can involve people?#content4people
@mainwilk
Traackr
I’m [email protected] or @mainwilk.
I wrote a guide about this:www.traackr.com/resources
Thaanks!