eastern market farm stand bridging the fresh food divide
TRANSCRIPT
EASTERN MARKET FARM S
TAND
BRID
GING T
HE FRESH F
OOD DIV
IDE
EASTERN MARKET CORPORATION
501(c)3 non-profit established in 2005 to:
• Manage the operations of Eastern Market under lease terms with the City of Detroit
• Rebuild the market campus
• Revitalize the Eastern Market District
• Leverage Eastern Market success to improve adjacent neighborhoods
1
CREATING A HEALTHY FOOD HUB
Improving the synergy of food processing, retail, wholesale, and distribution.
2
OVERVIEW
• Retail operation to provide communities with an additional opportunity to purchase fresh food
• Focus on locally grown (May - October season)
• Engage with communities on nutrition education and healthy eating
• Act as ambassadors of Eastern Market and connect Farm Stand with Detroit’s foodsystem
4
2011 S
EASON
•Ove
r $26
,000 in
sales
•$2
,000 d
onated to
non-p
rofit
s
•$1
7,000 t
o loca
l far
mer
s
•23
sites v
isited
•9 “
Fresh
Food F
ellows” t
rain
ed
5
• 13 weekly locations• 10 special events
6
• Access to fresh fruits & veggies from Eastern Market’s Wholesale Market
• Team of “Fresh Food Fellows”
• Mobile EBT/SNAP
• Double Up Food Bucks
• Project FRESH/Senior Market FRESH
• Interactive retail experience
• Weekly E-News
SERVICES PROVIDED
7
• Optimal placement at location
• Publicity/Outreach
• Community engagement
• Feedback/evaluation
SITE EXPECTATIONS
8
DETROIT C
OMMUNITY M
ARKETS
• Coalition of 13 fresh food access programs
• Farmers Markets• Mobile Markets• Produce Trucks• Good Food Box
• Each program run by a parent organization
• Main goals: access, advocacy, and education
• Increasing fresh food access in the city #1 priority
10
PARTNERS
• Detroit Eastern Market Tuesdays
• Eastern Market Farm Stand
• Eastside Farmers Market
• Fresh Food Share
• Highland Park Farmers Market
• Islandview Farmers Market
• Northwest Detroit Farmers Market
• Oakland Avenue Farmers Market
• Peaches & Greens
• Sowing Seeds, Growing Futures
• UpSouth Foods
• Wayne State University Farmers Market
• Windmill Market
11
DETROIT EASTERN MARKET TUESDAYS
12
WAYNE STATE UNIVERSITY FARMERS MARKETS
13
NORTHWEST DETROIT FARMERS MARKET
14
PEACHES & GREENS
15
16
FOOD DESERT?
17
PURCHASING POWER
• Food Stamps Bridge Cards
• Nearly $481 million available in 2012
• Increase in participating Farmers Markets
• 3 markets in 2006 over 80 in 2012
• Eastern Market over $800,000 redemptions in 4 ½ years
• With DUFB now at $1 Million mark• Gratiot Central Market $500,000 per
month
18
DOUBLE UP FOOD BUCKS
• SNAP incentive program
• Piloted at Eastern Market
• Money to consumers, money to growers
• DUFB/SNAP sales represent 10-15% of growers income
• Available at all Detroit Community Market sites
19
THANK YOU!
3
For more
inform
ation co
ntact Fiona
Ruddy
fruddy@
detroite
astern
market.c
om
(313) 8
33 9300 ex
t 113