A quarterly performance appraisal of 10 websites in Combined Media Co.‘s pharmaceutical client portfolio determines that an average of 63% of visitor traffic stems from search engine referrals in the first quarter of 2011.

Studies1 carried out early in 2010 by the BBC and Hitwise research determined that one tenth of all web interaction occurs on search engines! According to industry benchmarks2, 1 in 4 visits to a website typically begins with a search. Google delivers in excess of 90% of all search engine results to the Irish3, with people displaying a distinct preference for the first few listings4.

Our Track RecordWe have a track record of delivering exponential improvement of client visibility in search engines. Previous projects boast search engine referred visits in excess of 50% the overall website traffic; gains in some cases of 200+% search engine referral over a 6 month period.

Search engine optimisation initiatives in 2010 have ensured trophy listings for a range of B-2-B & B-2-C Pharma clients that work in partnership with Combined Media Co.

Example of popular queries for which CMC web development has achieved Google dominance:❖“medical supply company”❖“bladder problems”❖“pharmaceutical supplies”❖“contraception options”❖”thrush treatment”

SEO Quick Card

Meta Data: Refers to page descriptors included in the code of every web-page to define the page title and summarise content.

Key take-Away --> Check all pages have meta data

Brand: Reiterate the company name throughout the website. Ensure that it appears in every web-page meta title, that logo images are brand-tagged and that product copy references brand at regular intervals.

Key take-Away --> Reinforce branding on website

Knowledge-Base: Communicate professional experience in the underlying condition. Draw up content that details common queries & complaints. Ensure pages cater for “how-to” info, describe symptoms and understand problems.

Key take-Away --> Become a go-to reference for customers

Solution: Relate the product to consumer experience. Qualify how the product rectifies medical ailments with terms such as treatment, remedy & cure.

Key take-Away --> Problem. Meet Solution.

Location: Proximity facilitates interaction. Leverage address for market affinity.

Key take-Away --> Qualify brand/product by city & country

Google; A Missed Opportunity?

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