easy peasy email newsletter presentation with mail chimp
DESCRIPTION
Judi Knight of New Tricks presents information from her Easy Peasy Email Newsletter Course at Digital Atlanta 2012. Judi talks about the what to do and then discusses how to do it. Special attention is paid to how to decide on the type and content for your newsletter. She talks about having a plan and finding your voice. If you like the slides, they are a teaser for the online course which provides a PDF along with modules and lessons and "How to" Videos on getting the job done with Mail Chimp. Check it out. http://easypeasyemailnewsletter.comTRANSCRIPT
@JUDIKNIGHT
• Ph.D. Psychologist• CEO Med Records Software Co.• Designed and Built Historic Lofts• Urban Oasis Bed and Breakfast• New Tricks Web Design Co.
Serial Entrepreneur
www.newtricks.com
+ Technology
Business
+ Design
+ Psychology
Help businesses to create a strong and effective online presence designed to meet their goals.
www.newtricks.com
www.newtricks.com
HOW IT WORKS
Static Brochure Style Website.
Dynamic Website That Provides Great Content and Brings Many and Repeat Visitors. Develops Loyal Fans.
Or
DO YOU HAVE ONE?
www.newtricks.com
Knowing how to make the most effective use of that opt-in mailing list is the place where most people get stuck.
What Do I Do?
How do I do it?
EMAIL NEWSLETTER
www.newtricks.com
Is the question that stops People and then they get to. . .
EMAIL MARKETING PLANTwo Rules
www.newtricks.com
Don’t send bulk Emails from your own email program
• They won’t get through as well• You may be sharing private emails• No way to unsubscribe
Don’t Spam• You have to have permission• Know Can Spam Act
EMAIL MARKETING PLAN
Which ESP (email service provider) To Use?
www.newtricks.com
• Free for lists up to 2,000 people.
• Easy to set up your first lists.
• Well designed web interface.
• Great reports.
• Social media integration.
• Local Atlanta company.
Mail Chimp:
EMAIL MARKETING PLANWhat to Send? Who are your people?
Need to know your audience, fans customers, clients, readers, peeps. . .
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On the Internet nobody knows you’re a dog!
ITS NOT ABOUT YOU!
www.newtricks.com
It’s about them! What do they want?
What problems do they have?
What information do they need?
What would make them happy?
What are their interests?
EMAIL MARKETING PLAN
Types of Newsletters:
• HTML Newsletter ( pictures and hyperlinks)
• Plain Text ( looks like a plain e-mail)
• RSS (automated delivery of blog content)
www.newtricks.com
DEVELOP YOUR VOICE
www.newtricks.com
Why do they want to get it from YOU?
• Be unique.
• Get personal.
• Develop the voice of your brand.
• Let your readers be in the know.
• Create “Know, Like and Trust”.
EMAIL MARKETING PLAN
Set Goals and set activities to meet them:
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Grow Subscriber List to x # subscribers in 6 months.
Develop Mailing List to: Sell Information Products, Increase Attendance at Special Events, Create Loyalty, Develop a Following for a Book Release, Highlight Specials to Lure people to Shop, Sell CDs. When you create loyalty, people will buy from you and tell others.
1. Send out Weekly Email Newsletter every Wednesday.2. Include a “Click to Tweet” Tweetable - to Share on Twitter3. Optimize Opt-in Forms on website by updating design, position, wording,
and developing and testing free offers. 4. Ask people to sign up at events where I am speaking.5. Do free webinars that are shared on Twitter and Facebook & add sign-
ups to my main mailing list.
HOW TO DO A NEWSLETTER
1. Start a Mail Chimp Account
2. Create a List
3. Make a Form for Sign-ups to List
4. Create a Campaign ( newsletter)
5. Test Your Campaign and Send
6. Check Your Reports
www.newtricks.com
HOW TO DO A NEWSLETTER
Free PDF of course for attending today. http://easypeasyemailnewsletter.com
(the online course includes videos)
www.newtricks.com