ebookers skÅl tourism seminar helsinki 19 th october 2011 lisa farrar, managing director, nordics
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ebookers SKÅL TOURISM SEMINAR Helsinki 19 th October 2011 Lisa Farrar, Managing Director, Nordics. Agenda. ebookers.fi – how do we balance being a global organisation in a local market - PowerPoint PPT PresentationTRANSCRIPT
ebookersSKÅL TOURISM SEMINARHelsinki 19th October 2011Lisa Farrar, Managing Director, Nordics
EBOOKERS | ORBITZ | CHEAPTICKETS | HOTELCLUB | RATESTOGO | ASIA-HOTELS
Agenda • ebookers.fi – how do we balance being a global organisation in a local market
• What our customers are looking for, Book easier, travel happier – linking the Value Proposition to something tangible
• Future of travel….
page 2
EBOOKERS | ORBITZ | CHEAPTICKETS | HOTELCLUB | RATESTOGO | ASIA-HOTELS
Orbitz world wide
page 3
Orbitz world wide:• ebookers / MrJet - European brands• Orbitz - North America• HotelClub – APAC
• Orbitz launched in US in 2001 by group of leading US airlines
• 2005 acquired ebookers & MrJet in Europe
• 2007 publicly traded company on the NYSE – OWW
• 100,000 + hotels worldwide• 1,5m flight searches a day• 1m hotel searches a day
EBOOKERS | ORBITZ | CHEAPTICKETS | HOTELCLUB | RATESTOGO | ASIA-HOTELS
ebookers.fi
page 4
• Market leader since 2000• Annual growth rates of 30% +• Strong brandawaress = more than 50%
direct to site traffic
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Annual sales momentum
EBOOKERS | ORBITZ | CHEAPTICKETS | HOTELCLUB | RATESTOGO | ASIA-HOTELS
Global organisation in a local market
page 5
How do we balance being a global organisation in a local market?
Our customers & suppliers benefit from our global approach
• Leverage the opportunities of being global
• Flexibility of demand & supply
• Fast execution and expertise on a local level
EBOOKERS | ORBITZ | CHEAPTICKETS | HOTELCLUB | RATESTOGO | ASIA-HOTELS
What our customers are looking for
page 6
• Survey show that customer priorities are: Price / Ease of booking / Speed
• Tailor our Value Proposition to support customer expectations - Book easier, travel happier
Site functionality Social Media Mobile
EBOOKERS | ORBITZ | CHEAPTICKETS | HOTELCLUB | RATESTOGO | ASIA-HOTELS
Future….mobile
It is no longer a mobile site or app debate
Book easier on m.ebookers.com, Nokia booking app and ipad Hotel app
Travel happier with ebookers explorer
ebookersExplorerhighlights
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