ebuzzing - case studies facebook presentation

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Reckitt Benckiser - Urban Thrill

Fans paid for 2 50013 074

Fans delivered

57 89671 612

Free Media*

86 489 €

Likes+ 15%

Comments

+ 11 %

Objectives:

• To recruit fans for the Reckitt

Benckiser Fan Page as potential job

applicants.

• To deliver as many installs of the

Urban Thrill Facebook game as

possible.

Game Installs Paid For

Game Installs Delivered

Facebook Fan Recruitment

* Free media : impressions + free fans


TIM (IT)

200 000250 269

675 804 508

Objective:

• To recruit 200 000 fans for the

TIM Fan Page.

Impressions

Free Media*179 398 €

Likes+ 286

%

Comments

+ 207 %

Fans paid for

Fans delivered




Infiniti Europe ( DE, IT, FR, UK)

10 000

11 451

39 313 107

Objectives:


INFINITI Europe Fan Page.

• Building up of the Infiniti Europe

Fan Base

Impressions

Free Media*

10 765 €

Likes+ 3005

Comments

+ 240

Fans paid for

Fans delivered



http://www.facebook.com/infinitieurope


Toyota (FR)

10 000

11 451

12 578 481

Objectif:


Toyota Fan Page to promote the

Toyota Prius and the Toyota

Verso S.

Impressions

Free Media*3 187 €

Likes+ 43 %

Comments

+ 9%

Fans paid for

Fans delivered




easyJet (DE)

5 000

5 254

36 843 266

Objectif:


easyJet Fan Page.

Impressions

Free Media*

7 902,05 €

Likes+ 128,9

%

Comments

+ 102, 63%

Fans paid for

Fans delivered



ebuzzing - case studies facebook presentation

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