1. How are Brands using Content Marketing?#EcommForum 2nd May 2013

2. What is Content Marketing?

3. Who is your target audience?

4. How are brands using content?

5. Integrate offline & online channels

6. http://www.youtube.com/watch?v=pfxB5ut-KTs

7. Let your audience participatehttp://fashionfinder.asos.com/

8. Tell your brands storyhttps://www.airbnb.com/annual

9. Tell your customers story

10. http://realbeautysketches.dove.com

11. Build a following with your own social voice

12. Stand out by using new technologies

13. Let your products do the marketinghttp://www.nike.com/us/en_us/c/nikeplus-fuelband

14. Be agile

15. Be quick

16. Be prepared to adapt!

17. Content is all about the audience you can influence

18. Online media has changed5,000 advertising spend at 0.50 per click = 10,000 visits

19. Or$4,500 creative video campaign = 10m+ views

20. Rather than paying to promote average contentJust create the best content!