ecommerce seo workshop - boussias conferences · even more ideas! trends.google.com youtube...
TRANSCRIPT
![Page 1: eCommerce SEO Workshop - Boussias Conferences · Even more ideas! Trends.google.com YouTube BuzzSumo.com *** AdWords Keyword Planner **** . ... Link Building is the most important](https://reader030.vdocuments.net/reader030/viewer/2022011822/5ec7d7bcc1c34005ef590d4f/html5/thumbnails/1.jpg)
www.ON.marketing
eCommerce SEO Workshop
eCommerce & Growth Conference 2018
/ PanosLadas
ON.marketing
![Page 2: eCommerce SEO Workshop - Boussias Conferences · Even more ideas! Trends.google.com YouTube BuzzSumo.com *** AdWords Keyword Planner **** . ... Link Building is the most important](https://reader030.vdocuments.net/reader030/viewer/2022011822/5ec7d7bcc1c34005ef590d4f/html5/thumbnails/2.jpg)
www.ON.marketing
1. Why?2. What?3. How?
1. Why?2. What?3. How?
![Page 3: eCommerce SEO Workshop - Boussias Conferences · Even more ideas! Trends.google.com YouTube BuzzSumo.com *** AdWords Keyword Planner **** . ... Link Building is the most important](https://reader030.vdocuments.net/reader030/viewer/2022011822/5ec7d7bcc1c34005ef590d4f/html5/thumbnails/3.jpg)
www.ON.marketing
GIVE METRAFFIC
![Page 4: eCommerce SEO Workshop - Boussias Conferences · Even more ideas! Trends.google.com YouTube BuzzSumo.com *** AdWords Keyword Planner **** . ... Link Building is the most important](https://reader030.vdocuments.net/reader030/viewer/2022011822/5ec7d7bcc1c34005ef590d4f/html5/thumbnails/4.jpg)
www.ON.marketing
![Page 5: eCommerce SEO Workshop - Boussias Conferences · Even more ideas! Trends.google.com YouTube BuzzSumo.com *** AdWords Keyword Planner **** . ... Link Building is the most important](https://reader030.vdocuments.net/reader030/viewer/2022011822/5ec7d7bcc1c34005ef590d4f/html5/thumbnails/5.jpg)
www.ON.marketing
50M searches/month for products
Assumption: 4-6 times more searches for ANYTHING else
![Page 6: eCommerce SEO Workshop - Boussias Conferences · Even more ideas! Trends.google.com YouTube BuzzSumo.com *** AdWords Keyword Planner **** . ... Link Building is the most important](https://reader030.vdocuments.net/reader030/viewer/2022011822/5ec7d7bcc1c34005ef590d4f/html5/thumbnails/6.jpg)
www.ON.marketing
![Page 7: eCommerce SEO Workshop - Boussias Conferences · Even more ideas! Trends.google.com YouTube BuzzSumo.com *** AdWords Keyword Planner **** . ... Link Building is the most important](https://reader030.vdocuments.net/reader030/viewer/2022011822/5ec7d7bcc1c34005ef590d4f/html5/thumbnails/7.jpg)
www.ON.marketing
Forecasting:How many searches for each
keyword per month * CTR (Remember Memos??)
![Page 8: eCommerce SEO Workshop - Boussias Conferences · Even more ideas! Trends.google.com YouTube BuzzSumo.com *** AdWords Keyword Planner **** . ... Link Building is the most important](https://reader030.vdocuments.net/reader030/viewer/2022011822/5ec7d7bcc1c34005ef590d4f/html5/thumbnails/8.jpg)
www.ON.marketing
CHANGE IS THE ONLY CONSTANT
OUR PLAN OF ACTION: WE ADAPT FAST
Monitor changes here: https://moz.com/google-algorithm-change
![Page 9: eCommerce SEO Workshop - Boussias Conferences · Even more ideas! Trends.google.com YouTube BuzzSumo.com *** AdWords Keyword Planner **** . ... Link Building is the most important](https://reader030.vdocuments.net/reader030/viewer/2022011822/5ec7d7bcc1c34005ef590d4f/html5/thumbnails/9.jpg)
www.ON.marketing
Reputable sources:searchengineland.com
searchenginewatch.comwww.seroundtable.com
moz.comtwitter.com/randfish
![Page 10: eCommerce SEO Workshop - Boussias Conferences · Even more ideas! Trends.google.com YouTube BuzzSumo.com *** AdWords Keyword Planner **** . ... Link Building is the most important](https://reader030.vdocuments.net/reader030/viewer/2022011822/5ec7d7bcc1c34005ef590d4f/html5/thumbnails/10.jpg)
www.ON.marketing
On-site SEOOff-site SEO
![Page 11: eCommerce SEO Workshop - Boussias Conferences · Even more ideas! Trends.google.com YouTube BuzzSumo.com *** AdWords Keyword Planner **** . ... Link Building is the most important](https://reader030.vdocuments.net/reader030/viewer/2022011822/5ec7d7bcc1c34005ef590d4f/html5/thumbnails/11.jpg)
www.ON.marketing
1. Mobile Friendly.
Enough said, just use Google’s “mobile friendly test” or use your website on your mobile phone WITHOUT zooming in.
If there is less information displayed in the mobile phone OR it is hard to use then it is not Friendly enough. Google: 25 Principles of Mobile Design
![Page 12: eCommerce SEO Workshop - Boussias Conferences · Even more ideas! Trends.google.com YouTube BuzzSumo.com *** AdWords Keyword Planner **** . ... Link Building is the most important](https://reader030.vdocuments.net/reader030/viewer/2022011822/5ec7d7bcc1c34005ef590d4f/html5/thumbnails/12.jpg)
www.ON.marketing
2. HTTP Secure
Just buy it, install it, move on
![Page 13: eCommerce SEO Workshop - Boussias Conferences · Even more ideas! Trends.google.com YouTube BuzzSumo.com *** AdWords Keyword Planner **** . ... Link Building is the most important](https://reader030.vdocuments.net/reader030/viewer/2022011822/5ec7d7bcc1c34005ef590d4f/html5/thumbnails/13.jpg)
www.ON.marketing
3. Speed
• Minify CSS, Javascript, HTML• Enable compression
Reduce redirects• Remove render-blocking
JavaScript• Leverage browser caching• Improve server response time• Use a CDN (content
distribution network)
Optimize images
![Page 14: eCommerce SEO Workshop - Boussias Conferences · Even more ideas! Trends.google.com YouTube BuzzSumo.com *** AdWords Keyword Planner **** . ... Link Building is the most important](https://reader030.vdocuments.net/reader030/viewer/2022011822/5ec7d7bcc1c34005ef590d4f/html5/thumbnails/14.jpg)
www.ON.marketing
• Tools.pingdom.com• Gtmetrix.com• WebPageSpeed.org• ShortPixel.com• CACHE!
+ Good web hosting
![Page 15: eCommerce SEO Workshop - Boussias Conferences · Even more ideas! Trends.google.com YouTube BuzzSumo.com *** AdWords Keyword Planner **** . ... Link Building is the most important](https://reader030.vdocuments.net/reader030/viewer/2022011822/5ec7d7bcc1c34005ef590d4f/html5/thumbnails/15.jpg)
www.ON.marketing
4. Find Your keywordsPAY ATTENTION
Our goal is to match users intent – as expressed in
search queries - to our content
![Page 16: eCommerce SEO Workshop - Boussias Conferences · Even more ideas! Trends.google.com YouTube BuzzSumo.com *** AdWords Keyword Planner **** . ... Link Building is the most important](https://reader030.vdocuments.net/reader030/viewer/2022011822/5ec7d7bcc1c34005ef590d4f/html5/thumbnails/16.jpg)
www.ON.marketing
![Page 17: eCommerce SEO Workshop - Boussias Conferences · Even more ideas! Trends.google.com YouTube BuzzSumo.com *** AdWords Keyword Planner **** . ... Link Building is the most important](https://reader030.vdocuments.net/reader030/viewer/2022011822/5ec7d7bcc1c34005ef590d4f/html5/thumbnails/17.jpg)
www.ON.marketing
![Page 18: eCommerce SEO Workshop - Boussias Conferences · Even more ideas! Trends.google.com YouTube BuzzSumo.com *** AdWords Keyword Planner **** . ... Link Building is the most important](https://reader030.vdocuments.net/reader030/viewer/2022011822/5ec7d7bcc1c34005ef590d4f/html5/thumbnails/18.jpg)
www.ON.marketing
![Page 19: eCommerce SEO Workshop - Boussias Conferences · Even more ideas! Trends.google.com YouTube BuzzSumo.com *** AdWords Keyword Planner **** . ... Link Building is the most important](https://reader030.vdocuments.net/reader030/viewer/2022011822/5ec7d7bcc1c34005ef590d4f/html5/thumbnails/19.jpg)
www.ON.marketing
![Page 20: eCommerce SEO Workshop - Boussias Conferences · Even more ideas! Trends.google.com YouTube BuzzSumo.com *** AdWords Keyword Planner **** . ... Link Building is the most important](https://reader030.vdocuments.net/reader030/viewer/2022011822/5ec7d7bcc1c34005ef590d4f/html5/thumbnails/20.jpg)
www.ON.marketing
Now pause and think an SEO strategy
Where is the opportunity?
![Page 21: eCommerce SEO Workshop - Boussias Conferences · Even more ideas! Trends.google.com YouTube BuzzSumo.com *** AdWords Keyword Planner **** . ... Link Building is the most important](https://reader030.vdocuments.net/reader030/viewer/2022011822/5ec7d7bcc1c34005ef590d4f/html5/thumbnails/21.jpg)
www.ON.marketing
The opportunity is lower in the funnel
where there is no competition
![Page 22: eCommerce SEO Workshop - Boussias Conferences · Even more ideas! Trends.google.com YouTube BuzzSumo.com *** AdWords Keyword Planner **** . ... Link Building is the most important](https://reader030.vdocuments.net/reader030/viewer/2022011822/5ec7d7bcc1c34005ef590d4f/html5/thumbnails/22.jpg)
www.ON.marketing
![Page 23: eCommerce SEO Workshop - Boussias Conferences · Even more ideas! Trends.google.com YouTube BuzzSumo.com *** AdWords Keyword Planner **** . ... Link Building is the most important](https://reader030.vdocuments.net/reader030/viewer/2022011822/5ec7d7bcc1c34005ef590d4f/html5/thumbnails/23.jpg)
www.ON.marketing
![Page 24: eCommerce SEO Workshop - Boussias Conferences · Even more ideas! Trends.google.com YouTube BuzzSumo.com *** AdWords Keyword Planner **** . ... Link Building is the most important](https://reader030.vdocuments.net/reader030/viewer/2022011822/5ec7d7bcc1c34005ef590d4f/html5/thumbnails/24.jpg)
www.ON.marketing
![Page 25: eCommerce SEO Workshop - Boussias Conferences · Even more ideas! Trends.google.com YouTube BuzzSumo.com *** AdWords Keyword Planner **** . ... Link Building is the most important](https://reader030.vdocuments.net/reader030/viewer/2022011822/5ec7d7bcc1c34005ef590d4f/html5/thumbnails/25.jpg)
www.ON.marketing
![Page 26: eCommerce SEO Workshop - Boussias Conferences · Even more ideas! Trends.google.com YouTube BuzzSumo.com *** AdWords Keyword Planner **** . ... Link Building is the most important](https://reader030.vdocuments.net/reader030/viewer/2022011822/5ec7d7bcc1c34005ef590d4f/html5/thumbnails/26.jpg)
www.ON.marketing
![Page 27: eCommerce SEO Workshop - Boussias Conferences · Even more ideas! Trends.google.com YouTube BuzzSumo.com *** AdWords Keyword Planner **** . ... Link Building is the most important](https://reader030.vdocuments.net/reader030/viewer/2022011822/5ec7d7bcc1c34005ef590d4f/html5/thumbnails/27.jpg)
www.ON.marketing
● Even more ideas!
Trends.google.comYouTubeBuzzSumo.com*** AdWords Keyword Planner ****
![Page 28: eCommerce SEO Workshop - Boussias Conferences · Even more ideas! Trends.google.com YouTube BuzzSumo.com *** AdWords Keyword Planner **** . ... Link Building is the most important](https://reader030.vdocuments.net/reader030/viewer/2022011822/5ec7d7bcc1c34005ef590d4f/html5/thumbnails/28.jpg)
www.ON.marketing
![Page 29: eCommerce SEO Workshop - Boussias Conferences · Even more ideas! Trends.google.com YouTube BuzzSumo.com *** AdWords Keyword Planner **** . ... Link Building is the most important](https://reader030.vdocuments.net/reader030/viewer/2022011822/5ec7d7bcc1c34005ef590d4f/html5/thumbnails/29.jpg)
www.ON.marketing
![Page 30: eCommerce SEO Workshop - Boussias Conferences · Even more ideas! Trends.google.com YouTube BuzzSumo.com *** AdWords Keyword Planner **** . ... Link Building is the most important](https://reader030.vdocuments.net/reader030/viewer/2022011822/5ec7d7bcc1c34005ef590d4f/html5/thumbnails/30.jpg)
www.ON.marketing
![Page 31: eCommerce SEO Workshop - Boussias Conferences · Even more ideas! Trends.google.com YouTube BuzzSumo.com *** AdWords Keyword Planner **** . ... Link Building is the most important](https://reader030.vdocuments.net/reader030/viewer/2022011822/5ec7d7bcc1c34005ef590d4f/html5/thumbnails/31.jpg)
www.ON.marketing
![Page 32: eCommerce SEO Workshop - Boussias Conferences · Even more ideas! Trends.google.com YouTube BuzzSumo.com *** AdWords Keyword Planner **** . ... Link Building is the most important](https://reader030.vdocuments.net/reader030/viewer/2022011822/5ec7d7bcc1c34005ef590d4f/html5/thumbnails/32.jpg)
www.ON.marketing
![Page 33: eCommerce SEO Workshop - Boussias Conferences · Even more ideas! Trends.google.com YouTube BuzzSumo.com *** AdWords Keyword Planner **** . ... Link Building is the most important](https://reader030.vdocuments.net/reader030/viewer/2022011822/5ec7d7bcc1c34005ef590d4f/html5/thumbnails/33.jpg)
www.ON.marketing
![Page 34: eCommerce SEO Workshop - Boussias Conferences · Even more ideas! Trends.google.com YouTube BuzzSumo.com *** AdWords Keyword Planner **** . ... Link Building is the most important](https://reader030.vdocuments.net/reader030/viewer/2022011822/5ec7d7bcc1c34005ef590d4f/html5/thumbnails/34.jpg)
www.ON.marketing
5. Use your Keywords!
Unique Content Creation
![Page 35: eCommerce SEO Workshop - Boussias Conferences · Even more ideas! Trends.google.com YouTube BuzzSumo.com *** AdWords Keyword Planner **** . ... Link Building is the most important](https://reader030.vdocuments.net/reader030/viewer/2022011822/5ec7d7bcc1c34005ef590d4f/html5/thumbnails/35.jpg)
www.ON.marketing
1. HTML Title2. Meta Description
URL
NOT Visible but in your CMS!!
ANSWER PEOPLE’S QUESTIONS
![Page 36: eCommerce SEO Workshop - Boussias Conferences · Even more ideas! Trends.google.com YouTube BuzzSumo.com *** AdWords Keyword Planner **** . ... Link Building is the most important](https://reader030.vdocuments.net/reader030/viewer/2022011822/5ec7d7bcc1c34005ef590d4f/html5/thumbnails/36.jpg)
www.ON.marketing
VISIBLE SEO ELEMENTS:- H1- Page DescriptionDon’t copy & paste.Create something unique.Create something interesting.Write for people, not machines.ANSWER PEOPLE’S
QUESTIONS
![Page 37: eCommerce SEO Workshop - Boussias Conferences · Even more ideas! Trends.google.com YouTube BuzzSumo.com *** AdWords Keyword Planner **** . ... Link Building is the most important](https://reader030.vdocuments.net/reader030/viewer/2022011822/5ec7d7bcc1c34005ef590d4f/html5/thumbnails/37.jpg)
www.ON.marketing
![Page 38: eCommerce SEO Workshop - Boussias Conferences · Even more ideas! Trends.google.com YouTube BuzzSumo.com *** AdWords Keyword Planner **** . ... Link Building is the most important](https://reader030.vdocuments.net/reader030/viewer/2022011822/5ec7d7bcc1c34005ef590d4f/html5/thumbnails/38.jpg)
www.ON.marketing
![Page 39: eCommerce SEO Workshop - Boussias Conferences · Even more ideas! Trends.google.com YouTube BuzzSumo.com *** AdWords Keyword Planner **** . ... Link Building is the most important](https://reader030.vdocuments.net/reader030/viewer/2022011822/5ec7d7bcc1c34005ef590d4f/html5/thumbnails/39.jpg)
www.ON.marketing
![Page 40: eCommerce SEO Workshop - Boussias Conferences · Even more ideas! Trends.google.com YouTube BuzzSumo.com *** AdWords Keyword Planner **** . ... Link Building is the most important](https://reader030.vdocuments.net/reader030/viewer/2022011822/5ec7d7bcc1c34005ef590d4f/html5/thumbnails/40.jpg)
www.ON.marketing
![Page 41: eCommerce SEO Workshop - Boussias Conferences · Even more ideas! Trends.google.com YouTube BuzzSumo.com *** AdWords Keyword Planner **** . ... Link Building is the most important](https://reader030.vdocuments.net/reader030/viewer/2022011822/5ec7d7bcc1c34005ef590d4f/html5/thumbnails/41.jpg)
www.ON.marketing
![Page 42: eCommerce SEO Workshop - Boussias Conferences · Even more ideas! Trends.google.com YouTube BuzzSumo.com *** AdWords Keyword Planner **** . ... Link Building is the most important](https://reader030.vdocuments.net/reader030/viewer/2022011822/5ec7d7bcc1c34005ef590d4f/html5/thumbnails/42.jpg)
www.ON.marketing
![Page 43: eCommerce SEO Workshop - Boussias Conferences · Even more ideas! Trends.google.com YouTube BuzzSumo.com *** AdWords Keyword Planner **** . ... Link Building is the most important](https://reader030.vdocuments.net/reader030/viewer/2022011822/5ec7d7bcc1c34005ef590d4f/html5/thumbnails/43.jpg)
www.ON.marketing
![Page 44: eCommerce SEO Workshop - Boussias Conferences · Even more ideas! Trends.google.com YouTube BuzzSumo.com *** AdWords Keyword Planner **** . ... Link Building is the most important](https://reader030.vdocuments.net/reader030/viewer/2022011822/5ec7d7bcc1c34005ef590d4f/html5/thumbnails/44.jpg)
www.ON.marketing
SPACE RESERVED FOR A GOOD EXAMPLE OF A PAGE FOR A HOTEL IN
LIMASSOL BY THE BEACH
![Page 45: eCommerce SEO Workshop - Boussias Conferences · Even more ideas! Trends.google.com YouTube BuzzSumo.com *** AdWords Keyword Planner **** . ... Link Building is the most important](https://reader030.vdocuments.net/reader030/viewer/2022011822/5ec7d7bcc1c34005ef590d4f/html5/thumbnails/45.jpg)
www.ON.marketing
- H1, H2, H3- BULLET POINTS- KEYWORD RATIO- TEXT LENGTH- IMAGE FILE NAME & ALT TEXT- INTERNAL LINKS
![Page 46: eCommerce SEO Workshop - Boussias Conferences · Even more ideas! Trends.google.com YouTube BuzzSumo.com *** AdWords Keyword Planner **** . ... Link Building is the most important](https://reader030.vdocuments.net/reader030/viewer/2022011822/5ec7d7bcc1c34005ef590d4f/html5/thumbnails/46.jpg)
www.ON.marketing
Pause
WHAT ABOUT SEO SOFTWARE?
![Page 47: eCommerce SEO Workshop - Boussias Conferences · Even more ideas! Trends.google.com YouTube BuzzSumo.com *** AdWords Keyword Planner **** . ... Link Building is the most important](https://reader030.vdocuments.net/reader030/viewer/2022011822/5ec7d7bcc1c34005ef590d4f/html5/thumbnails/47.jpg)
www.ON.marketing
NICE TOOLS:Ahrefs.com
SemRush.comSErankingSERPstat
SEOwhatever
ABSOLUTELY ESSENTIAL:
WEBMASTER TOOLS
![Page 48: eCommerce SEO Workshop - Boussias Conferences · Even more ideas! Trends.google.com YouTube BuzzSumo.com *** AdWords Keyword Planner **** . ... Link Building is the most important](https://reader030.vdocuments.net/reader030/viewer/2022011822/5ec7d7bcc1c34005ef590d4f/html5/thumbnails/48.jpg)
www.ON.marketing
![Page 49: eCommerce SEO Workshop - Boussias Conferences · Even more ideas! Trends.google.com YouTube BuzzSumo.com *** AdWords Keyword Planner **** . ... Link Building is the most important](https://reader030.vdocuments.net/reader030/viewer/2022011822/5ec7d7bcc1c34005ef590d4f/html5/thumbnails/49.jpg)
www.ON.marketing
USER GENERATED CONTENT
![Page 50: eCommerce SEO Workshop - Boussias Conferences · Even more ideas! Trends.google.com YouTube BuzzSumo.com *** AdWords Keyword Planner **** . ... Link Building is the most important](https://reader030.vdocuments.net/reader030/viewer/2022011822/5ec7d7bcc1c34005ef590d4f/html5/thumbnails/50.jpg)
www.ON.marketing
![Page 51: eCommerce SEO Workshop - Boussias Conferences · Even more ideas! Trends.google.com YouTube BuzzSumo.com *** AdWords Keyword Planner **** . ... Link Building is the most important](https://reader030.vdocuments.net/reader030/viewer/2022011822/5ec7d7bcc1c34005ef590d4f/html5/thumbnails/51.jpg)
www.ON.marketing
Google displays Title, Description
Encourage & Incentivize Users
to Create & Distribute
Content
![Page 52: eCommerce SEO Workshop - Boussias Conferences · Even more ideas! Trends.google.com YouTube BuzzSumo.com *** AdWords Keyword Planner **** . ... Link Building is the most important](https://reader030.vdocuments.net/reader030/viewer/2022011822/5ec7d7bcc1c34005ef590d4f/html5/thumbnails/52.jpg)
www.ON.marketing
1: If I pay Google (with AdWords) then I will rank high.
2. I guarantee that you will rank in the first page.
3. I did everything and I still don’t rank high!4. It is NOT easy.
5. It gives you free traffic for ages!6. Link Building is the most important thing