ed byrne ucd presentation 27 jan 2009

Ed ByrneUCG - 27th January 2009

Tuesday 27 January 2009

Overview

• Introduction

• Cloud Computing

• How to Get a Job - Personal Branding

• Getting Things Done

• Starting a Business & Some Ideas


Introduction

• Endare Technologies

• NewVent

• B.Sc. Business & IT - TCD

• Byrne Digital Media

• Hosting365


Cloud Computing

• Evolution of Computing

• Overview of Internet Infrastructure

• Introduction to Cloud Computing


The 4 Evolutions of Computing

• Hardware

• Software

• Internet

• Cloud Computing


Overview of Internet Infrastructure

• Data Centres

• Network

• Computer Equipment

• Storage Services

• Application OS

‘Internet Infrastructure is what makes the Internet go’


Data Centres

• Ireland is a great place for a DC

• Free Cooling

• Potential for Renewable Energy

• Gateway for Connectivity between America and Europe

• The Problem:

• Massive Power Consumption

• High Carbon Footprint


Computer Equipment

• Smaller and More Powerful

• Generate More Heat

• Higher Power Densities

• The Problem:

• Low Utilisation

• Very hard to realise benefits from Economies of Scale


Storage

• Storage needs doubling every 18 months.

• Cost per MB, went to GB, now TB.

• Speed of Connectivity allows creative ways to manage and provision storage.

• The Problem:

• Capacity Management

• Duplication


Cloud Computing

• Evolution of Electrical Power Delivery

• Localised, Expensive, Industrial Only, Poor Utilisation from a flawed model.

• Centralised Power Plants - Focus on Core, Growth mean’t greater efficiency, higher utilisation reduced delivery price.


Cloud Computing

• Localised, Expensive, Non-Core, Capital Intensive, Highly Inefficient

• Average Server Utilisation - 15%

• Requirement to provision for peak

• Requirement for BC/DR

• Cloud Computing Centres - Economy of Scale, Utility Model, Inherent Redundancy,


Cloud Computing

• Compute

• Storage

• Network

• Associated Services

• Ideal for: SaaS, Web Applications, Virtual Desktops, Virtual Servers.


Brand Me


Brand Me

• Tom Peters - ‘You are CEO of Me Inc.’

• What is Personal Branding?

• Why is Brand Me important?

• How do I define ‘Me Inc.’


Brand Me : How-To

• Become an Authority

• Be a Voice

• Create Content

• Participate in Communities and Forums. Or start one!

• The CV is dying. Or already dead.


Brand Me : 5 Steps for Now

1. Decide what your personal brand stands for.

2. Setup a blog.

3. Setup a twitter account.

4. Join LinkedIn and find like minded people. Search for other forums.

5. Start writing, commenting, connecting.


Getting Things Done


Getting Things Done

• Set Personal Goals.

• Run your life like you would run your business.

• Write them down.

• Review them.


Getting Things Done - Plan Outline

• Annual Review

• Annual Plan

• Quarterly Goals and Tasks

• Quarterly Reviews and Next Quarter Plan

• Categorise Areas of Importance


Setting Up a Business


Why Now is a Good Time to Setup a Business

• Less Competition for Funding and Support

• Not as many ideas taking up your potential customers mindspace

• Fewer people setting up companies.

• If you win now, imagine the future! It’s better to be good in tough times, than good in easy ones.

• More opportunities for the right idea.


Areas for Innovation

• Cloud Computing

• Software-as-a-Service / Web Applications

• Collaboration

• Energy - Distribution, Generation, Management

• Transport


For more ...

• TED Talks (ted.com)

• RSS - AllTop.com

• The Big Switch - Nick Carr

• Paul Graham (paulgraham.com)

• Tom Peters (tompeters.com)

• TrendWatching.com

• iTunes Pod/Video Casts


Thank you!


ed byrne ucd presentation 27 jan 2009

Technology

storage storage needs

provision storage

higher utilisation

personal goals

low utilisation

poor utilisation

job personal branding

quarter plan