Making Leaders Successful

Every Day

Key Steps On The Digital Business

Road Map

Forrester Research

Benjamin Ensor Research Director, eBusiness & Channel Strategy

November 6th, 2014

© 2014 Forrester Research, Inc. Reproduction Prohibited 3

Agenda

›What is a digital business?

›What stops companies responding to the digital imperative?

›How are leading digital businesses planning and executing digital business strategy?

© 2014 Forrester Research, Inc. Reproduction Prohibited 4

Agenda

›What is a digital business?

›What stops companies responding to the digital imperative?

›How are leading digital businesses planning and executing digital business strategy?

© 2014 Forrester Research, Inc. Reproduction Prohibited 5

Source: Forrester Research

Empowered customers have given rise to a new era

A wave of innovation is driving a

shift in customer behaviour as

customers become “Digital

First”.

Some brands are born digital.

Some achieve digital mastery.

While others have had digital

thrust upon them.

What makes a business digital?

© 2014 Forrester Research, Inc. Reproduction Prohibited 11

Source: Forrester Research. March 10, 2014, “The Future Of Business Is Digital” report.

Digital business is different

Bolt on Digitally integrated

products and services

Functional efficiency

Safety and cost

reduction

Digital

touchpoints

Organizational

alignment

Technology

attitude

Digital business Traditional business

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To Download A Full Copy Of Forrester’s eDay Slides Visit:

https://www.slideshare.net/secret/YqIkUmoQ8toia

For more information on digital business transformation,

including a complimentary report for you to download,

visit this Forrester page:

http://forr.com/1z9Fgd3

Thank you

Benjamin Ensor

+44 20 7323 7626

benjamin_ensor@forrester.co.uk