editme webinar: avoid the post launch flop, with jeff cutler
DESCRIPTION
Don't launch your community until you know how to get people interested in your conversation, how to get them signed up, and get them participating in your online community. If you launch without these secrets to success, you launch with a big bang followed by a big flop and letdown.TRANSCRIPT
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Avoid the Post-Launch Flop
Best practices for making your collaborative Websitesupport your vision, your company and your team.
Without driving you mad in the process.
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What is EditMe? Easiest way to create collaborative websites
Use EditMe for business websites, private intranets, online communities, classroom sites, project team sites - just about any type of web site you need.
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Who are we?Jeff Cutler
Content Creator, Social Media Strategist
Twitter.com/jeffcutler
www.JeffCutler.com
Matthew Mamet
Head of Customer, EditMe
Twitter.com/msmamet
www.EditMe.com
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Quick PollAre you blogging for your business today?
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Content is Value
But to whom?
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Define Your AudienceDefine Your Goal
Define Your Content
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No Islands!
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Solo rhymeswith “OH NO!”
DO NOT GO IT ALONE!
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Steps to Successin Content Creation
12Assemble a TeamHave a Plan
Focus on MotivationOpen Your DoorsThink of Content
Consumer
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TEAMWORK
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EDITORIALCALENDAR
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BRAINSTORMLISTENDERIVE
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PASSION
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WELCOME MATGUEST POSTS
BUILD ON OTHERS
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MULTI-MODALAudio/Video/Micro/Social
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Then get rolling.Determine a regular
schedule and maintain it.
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EMPATHYBecome your audience and read your material.
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Ask Us Questions!http://twitter.com/jeffcutler
http://twitter.com/msmamet
http://twitter.com/EditMe
http://Facebook.com/EditMe
Next Week: Engaging your Customers Across the Social Webwith Aaron Strout, CMO of Powered, Inc.Register now at: http://ow.ly/1LWMW