Education - The New Revenue Stream for MSO’s

Education Has Been Slow To Change

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Geoffrey Canada, Founder Harlem Children’s Zone, Noted Author

A Major Transformation Is Happening In The $1 Trillion Education Industry.

The Power of Educational Choice is in The Hands of The User!

Engaged Students Need Broadband at Home and School

Woogi Online Education is Subscriber

Retention Content

Why Have These Partners Chosen Woogi World?

ImpreMedia

WOOGI World

In A Word, Community

Woogi World is first and foremost, a “social learning”

network

The simulation of life-like conditions opens the door to opportunities and interaction

that no other traditional curriculum platform can

provide.

• Voted as top 5 kids educational sites by Parents Magazine

• 12 month beta test in 2008 with K-6 schools

• Traditional curriculum partnerships

• Over 1.3 million subscribers from 200 different countries

You Don’t Have to Teach Children to Interact, Collaborate and Communicate. You enable them!

It’s About Using COMMUNITY

toMOTIVATE

Think

http://www.flickr.com/photos/luc/

Woogi Kid Centric Learning!

For K-6 Students – This Is Their Community And Source Of Collaborative Learning

Why Start With English Language Learners?• 14 million Students are ELL in the US

• 31% English Speaking ELL’s drop-out of High-School• 51% Non-English speaking ELL’s drop out of High School• Untrained Teachers are attempting to educate these students.

Woogi ESL is:

• For grades K – 6 - Builds linguistic proficiency for non-native English speakers.

• Built upon national ESL standards, (TESOL).

• A complete 36 week content of theme based lessons, not a supplemental program.

• Focused on immersing the learner in the English language

• Social platform enables students to gather where other English speakers congregate, communicate and collaborate.

New material delivered each week, while incorporating review of past material.

Students become conversant in the common language of other academic disciplines such as math, science and social studies.

Pre and Post Assessments are built into every stage of the instructional sequence and include:• Diagnostic assessment• Student self-assessments• Formative and summative assessments.

WOOGI ESL OVERVIEW

1 Homeroom

Teacher (optional)

6 My Online Teachers

6 Club

Gurus6

Peer Mentors

1Automated HelperWoo

g

1Master Teacher

20 Teacher/Mentors per Student

Woogi Student

Market Opportunity – Serving the needs of English Language Learners

• ELL Population = 10% Of ALL Students• The Arizona English Learner Cost Study - $1,447 Per ELL

Student• Current Budgets Make Such An Investment Unsustainable

Woogi ESL Program Includes:• Full 36 Week Curriculum

• Master Teachers

• Online Certified Teachers

• 24/7 Anytime Anywhere Access

• Real Time Assessment

• Pre And Post Assessment Process

• Resides In The Cloud

• Needs Only Broadband Access

Cost - $136/Qtr./Student

MSO Revenue Model

Woogi ESL ProgramNew MSO Revenue Stream - 15% of Gross Sales

• Summer Program - $136/student/Summer

• Ongoing 36 week program – $136/student/Qtr. ($544/Year)

• Add on Modules including Math, Science, English to follow during 2011 School Year

• Video, Collateral Material and Personnel Provided by Woogi World.

Media Partner Implementation:

• Utilizes mediums that include television, direct mail, print, radio and door tags to produce sales leads.

• ESL Designed to retain and attract new consumers

• Utilize the ESL services for Advertiser supported programs (scholarships, Store visits, events…)

AD Revenue Opportunities

Sponsors Can Bring English Language Proficiency To The Hispanic Community. Creating A Lifetime Relationship!

Sponsor Partner Options

• Listen Closely – Woogi World’s social platform provides partners with tremendous insight into the K-6 market’s interests, habits and desires.

• Branding – Major Sponsors will want to reward achievement. Imagine a Target Scholarship program providing “x” dollars for students wanting to participate in the ESL program. Students meeting achievement requirements earn gift cards for their families.

• Movie and Entertainment – Woogi Theatre opens the door to previews and the reviews provided by the Woogi Community.

• Ultimate Flexibility – Allow the community to define what is “hot” and allow select sponsors to participate

Cox Communications Footprint Total Enrollment

Percent Change in Total

Enrollment from 1997-1998

ELL EnrollmentPercent Change in

ELL Enrollment from 1997-1998

5.1 Arizona 1,087,447 30.0% 166,572 48.0%5.2 Arkansas 479,016 4.9% 26,003 287.1%5.3 California 6,275,445 9.6% 1,526,036 8.5%5.4 Connecticut 570,626 8.6% 30,001 53.8%5.5 Florida 2,666,811 21.2% 234,934 -3.6%5.6 Georgia 1,649,589 19.0% 72,613 246.7%5.7 Idaho 272,119 11.30% 18,655 41.5%5.8 Iowa 485,114 -2.8% 19,736 145.4%5.9 Kansas 468,295 -10.0% 34,630 127.6%5.10 Louisiana 681,038 -12.3% 12,534 80.4%5.11 Massachusetts 962,958 1.3% 48,966 8.1%5.12 Nebraska 291,244 -0.1% 20,095 171.7%5.13 Nevada 429,362 44.8% 134,377 341.7%5.14 Ohio 1,827,184 0.3% 38,026 174.2%5.15 Oklahoma 642,065 2.9% 35,316 6.7%5.16 Rhode Island 147,629 -3.7% 7,427 -17.2%5.17 Virginia 1,230,857 10.8% 89,968 261.7%

National Center on Immigration Policy

Market Demand

Tremendous Purchasing PowerA Major Target Demographic for Advertisers

Become Part of the Community

Hard to Reach, rapidly growing community represents a huge opportunity for both the media company and their advertisers

Look to one another to help guide decisions and opinions

Partnership with Impre Media and NBC Universal adds credibility to Woogi World Program within the community

WOOGI ESL

Learn More About Woogi ESL• Full Webinar Presentation

• PDF Brochure http://www.slideshare.net/cameo25/woogi-esl-program

Contact Eric M. Clare

VP Corporate Partners

Woogi Inc.

510.593.0574

eclare@woogiworld.com