Education UK Exhibition

February 2010

Evening’s programme

• 1900 Welcome by Kartar Singh

• 1905 Trends and Exhibition update: Suchita Gokarn

• 1925 Regional updates: L Dhanasekaran & Sunit Koli

• 1955 Update by UKBA

• 2025 Drinks reception

Education UK Exhibition

February 2010

Education UK’s role in marketing and promotion

• Promotions in key schools and colleges

• In-house briefings at all BC and BL cities

• Exhibitions

• Market development in second / third cities-

Outreach activities/Student presentations

• Deliver the Education UK Partnership India menu of services

• Initiatives for India Partnership members

-Inward Missions

-Knowledge Based Seminars

• Agents’ Activities- certification, exhibitions, newsletter

• E-marketing initiatives: web chats, E-newsletters

• Virtual Exhibition

India : Headlines

• HRD minister’s visit to the UK-an update paper

• Cancellation of the Hyderabad Exhibition

• 44 deemed university have been de-recognised

• Suspension of Tier 4 visa issuance in VFS North India

• New competitors – Japanese fair visited India-Chennai, Hyderabad and Delhi

Student Visa Statistics

4649

6817

1170713770

1500016277

1922121157

25484

44800

0

5000

10000

15000

20000

25000

30000

35000

40000

45000

50000

2000/01 2001/02 2002/03 2003/04 2004/05 2005/06 2006/07 2007/08 2008/09 2009/2010

Academic Year (oct-sept)

No

of

vis

as issu

ed

Student visas issued-regional breakup

West India, 17000, 38%

North & East India, 11800,

26%South India, 16000, 36%

Student visa application refused (Oct 08 – Sept 09)

West India, 7250

North & East India,

3870

South India, 5100

Education UK February 2010 Exhibition: publicity

•Pre-exhibition visits made by staff to leading schools, colleges•Over 10,000 flyers distributed across the three exhibition cities•More than 1200 posters displayed at schools, colleges•Advertisements released in leading national & local newspapers•Web advertising campaign•E-flyers sent to a large student database across the three cities•Press mentions in leading dailies•Mobile (SMS) text messaging campaign done in 9 locations across India targeting- 6,00,000 users

Education UK February 2010 Exhibition: logistics

Exhibition Timings

Chennai & Bangalore 2.00 pm - 7.00 pm

Pune 1.00 pm – 7.00 pm

• No Entry fee charged

• Security : Badges, your valuables & Emergency cards

• Stand Assistants: optional (nos at stand restricted to 4)

• Mission Leader: Oliver Fortescue, University of Westminster

• Travel Agent : Kuoni Destination Management