May 31st – June 1st 2012 Disney´s Newport Bay Club® Convention Center, Paris

Pow

ered

by

Online-Registration: www.fediyma.com and www.edra-online.com

No. 1 EuropEaN coNfErENcE EvENt for thE homE improvEmENt aNd gardEN cENtEr iNdustry

ImprovementGarden&Home

toFro

m

fediyma International DIY Consumer Study 2012 by GfK”Consumer Behaviour in the European market for DIY and Gardening”

+ DIY Europe 2012 + Store Tour

+ Get-Together

Highlight

Festive presentation of the 2nd European DIY-Lifetime Award

And the winner is...

Gilles CailleGeneral Manager, Red HeadPresident Unibal

Laudator: Pascal MalfoyDeputy CEO, Leroy Merlin, France

Media Partners: Trade Fair Partners:Sponsors:

®

Reinhard Wolff Managing Partner, wolfcraft, Germany; President fediyma

Véronique Laury Commercial Director, B&Q, UK

Philippe TibleCEO, Kingfisher, France/Spain

Dr. David Bossart Managing Director, Gottlieb-Duttweiler- Institute, Switzerland

Alastair BruceGoogle Director Retail

Sergio Giroldi CEO, OBI

David Domoney Managing Director, Domoney TV; TV Pre-senter on Garden, UK

Mariann Wenckheim Partner und Director, 20-20 Strategic Design Company, UK

Frédéric Sambourg President Home Improve-ment, Bricomarché et Bricocash, France

Henning von Boxberg Executive Vice President, Bosch Power Tools

Per HåkansMarketing Director, Tiger of Sweden

Régis Degelcke Vice President, Groupe ADEO; President EDRA

thursday 31st may 2012 Morning session

8.30 – 9.30 registration

9.00 opening of the dIY market Place

9.30 – 9.40 Welcome by the Forum moderators Ralf Rahmede, General Manager, fediyma John W. Herbert, General Secretary, EDRA

9.40 – 10.00 opening address by the Presidents Reinhard Wolff, Managing Partner, wolfcraft, Germany; President fediyma Régis Degelcke, Vice President, Groupe ADEO; President EDRA

10.00 – 10.15 Quality approach in disneyland® Paris Annabel Altmann, Senior Manager Operationnel Quality, Disneyland® Paris

10.15 – 10.25 What´s on the agenda in Brussels Alisdair Gray, Director EDRA Brussels Office, Belgium

10.25 – 10.45 a more efficient and fairer retail market Anna Maria Corazza Bildt (requested), Member of the European

Parliament Brussels, Representing European Peoples Party Sweden

10.45 – 11.35Coffee break

11.35 – 12.30 GfK – fediyma International dIY Consumer Study 2012 Austria, Italy, The Netherlands, Poland, Russia and Turkey Oliver Schmitz, Division Manager, GfK Living & Retail

12.30 – 13.00 The evolution in dIY on the French market Philippe Tible, CEO, Kingfisher, France/Spain

13.00 – 14.00Lunch and Communication

Wednesday 30th may 2012 EvEning

19.30 – 23.30

Get-Together Billy Bob’s Saloon Disney® Village

18.00 – 18.30 Champagne break and finger food

18.30 – 19.00 Lifetime award to Gilles Caille Laudatory Speech by Pascal Malfoy, Deputy CEO, Leroy Merlin, France

20.00 Spectacular evening event with Gala dinner Walt Disney Studio’s® Park

thursday 31st may 2012 afternoon session

DESIGN BLOCk

14.00 – 14.30 reinventing dIY Véronique Laury, Commercial Director, B&Q, UK Mariann Wenckheim, Partner and Director,

20-20 Strategic Design Company, UK

14.30 – 14.50 nn tesa SE Consumer

14.50 – 15.10 Colour sells Judy Coo, International Design and Colour Consultant, Judy Coo and Partners, UK

15.10 – 15.30 design it yourself Alex Speelman, Creative Director, B&C International

15.30 – 16.10 Coffee break

HuMAN RELATIONS BLOCk

16.10 – 16.40 You, yourself are the strongest Brand:

Sharpen your profile with Human Branding Jon Christoph Berndt, Human Brand Developer, Chairman brandamazing:

16.40 – 17.20 Discussion Group: Getting the best out of your people Sergio Giroldi, CEO, OBI Régis Degelcke, Vice President, Groupe ADEO; President EDRA Henning von Boxberg, Executive Vice President, Bosch Power Tools Christoph Zeiss, Managing Partner, Heads Executive Consultancy

Moderation: Thierry Coeman, Managing Director, retail dynamics, Belgium

17.20 – 18.00 The age of Less Dr. David Bossart, Managing Director, Gottlieb-Duttweiler-Institute, Switzerland

Walt Disney Studio´s ©

friday 1st June 2012 Morning session

8.30 Opening of the DIY Market Place

GARDEN BLOCk

9.00 – 9.30 diamonds in the rough David Domoney, Managing Director Domoney TV; TV Presenter on Garden, UK

9.30 – 9.50 Consumer trends and potentials in garden

for retailers Frédéric Sambourg, President Home Improvement,

Bricomarché et Bricocash, France

9.50 – 10.10 Consumer trends in garden – Implications for suppliers David Algar, Group CEO, Hozelock, UK

10.10 – 10.30 Passion for tradition Marco Orlandelli, Managing Director, Orlandelli Garden Center, Italy

10.30 – 11.10Coffee break

MuLTI CHANNEL BLOCk

11.10 – 11.40 Unlocking the secrets of the multi-channel dIY Consumer Paul Alexander, CEO, Beyond Analysis, UK

11.40 – 12.10 digital magic to accelerate your business Alastair Bruce, Google Director Retail

12.10 – 12.40 From customers to fans – Innovative possibilities

at point of sale using digital media Volker Wissmann, CMO, Online Software, Germany

12.40 – 13.10 Brilliant, simple and truly amazing successful

marketing story using multi channel Per Håkans, Marketing Director, Tiger of Sweden

13.10 – 13.20 Farewell Wrap up fediyma/EDRA President’s

13.20 – 14.20Lunch

14.20 end of the 2nd european Home Improvement Forum

we would like to thank our platinum sponsors

tesa SE is one of the world´s leading manufactures of self-adhesive product and system solutions for industry, trade and consumers. The company´s longlasting experience in coating technology and its development of adhesives and innovate product solutions have taken tesa to the top of the world market in many application fields.

Kronoflooring is part of the Kronospan group. Kronospan manufactures and distributes wood-based panels. Globally we are the leading manu-facturer (at 29 sites and its represented in 24 countries) of Particleboard (PB), Medium density fibreboard (MDF), Laminate flooring, UF, MUF and MF resins for wood-based panels and are the number one manufacturer of oriented strand board (OSB) in Europe. Kronospan also produces speciality and decorative paper as well as other associated value added products, such as melamine-faced panels, worktops, wall panels and window sills. Kronospan employs over 11,000 people.

J.W. Ostendorf, based in Coesfeld/Germany, is Europe´s market leader and the specialist in the production of paint and woodcare for the retailers´ brands. Customers of JWO are successful DIY and Trade retailers throughout Europe. From Europe´s most modern production facilities (capacity of 400 million litres p.a.) JWO delivers to 20 countries. In addition to sustainable paint and woodcare production, JWO´s business philosophy is to manage and develop retailers´ brands in partnership with the retailers.

3M Construction and Home Improvement Division is a leading global supplier of products and solutions for do-it-yourselfers and professionals. 3M’s brands stand for innovation and trust for consumers and strong marketing and business support for retailers all over the world. Our brands include: ScotchBlue™ Painter’s Tape, Scotch® Tough Duct Tape, Command™ Brand Products, Filtrete™ Home Filtration Products, 3M™ TEKK Protection™ Products, and 3M™ SandBlaster™ Advanced Abrasives.

The Power Tools Division is part of the Bosch group and world market leader for power tools and power tool accessories. Featuring brand names such as Bosch, Skil or Dremel, this division stands for customer proximity and technical progress. Fundamental success factors are inno-vative strength and high speed of innovation. Bosch Power Tools places more than 100 novel products in the market, each year.

ImprovementGarden&Home

toFro

m

Store Tour on May 30 th 2012

John W. Herbert

Michel Salaün

fediyma EDRA Kongress GmbH i.G.Deutz-Mülheimer Str. 3050679 Cologne | GermanyFax: +49 (0) 221 – 27 98 01-20e-mail: info@fe-kongress.comwww.fediyma.com or www.edra-online.com

AccommodAtion

Hotels in Disneyland® Paris have reserved a quote of rooms that participants may book. This quote is available up to approximately 7 days prior to the event. Please quote “European Home Improvement Forum” when making your booking.

Disney’s Hotel Newport Bay Club®

Avenue Robert Schumann – 77700 ChessyStandard room: € 149 (plus VAT) incl. breakfast (plus € 10 registration fee)

Disney’s Hotel Sequoia Lodge®

Avenue Robert Schumann – 77700 ChessyStandard room: € 139 (plus VAT) incl. breakfast (plus € 10 registration fee)

Congress fee / Booking Conditions

Please use the online registration www.fediyma.com or www.edra-online.com. The fee for the congress is € 1,695 per person (plus VAT at the applicable rate). Fediyma and EDRA members qualify for the special price: € 1,395 per person (plus VAT). If two or more persons from one company register together, second and subsequent persons will qualify for a 20 % discount. The congress fee includes all documentation, refreshments, evening events and lunch. Upon receipt of your registration, we will send you confirmation together with an invoice. Partici-pants will be admitted to the congress only if this invoice has been settled in full prior to com-mencement of the congress. Notice of cancellation must be received in writing by fediyma or EDRA no later than 28 days before commencement of the congress. A cancellation fee of € 50 (plus VAT) per person will be levied. The aforementioned period applies to the date on which notice is received by the organizers. Should a participant fail to attend the congress or notice of withdrawal be received within the 28-day period before the congress commences, he/she will be liable for the congress fee in full. Substitute participants may be nominated at any time. The organizer reserves the right to alter the programme and speakers as may be necessary.

RegistRation

The congress reception desk will be open for registration one hour before the congress is scheduled to begin. Participants will be issued with name badges before the congress begins and these will serve for the purpose of admission to the event.

John W. Herbert General Secretary EDRA(European DIY-Retail Association)

The accompanying congress exhibition offers manufacturers and suppliers the opportunity to present innovative products and solutions.

Take this opportunity to present your products and your know-how to the international top decision makers of the sector and secure your display area today.

Are you interested in participating as an exhibitor?Then please request without any obligation more information about the exhibition by contacting:

Contact: Ralf Rahmede, General Manager fediyma e-mail registration: info@fediyma.com

InternatIonal Congress exhIbItIon DIY europe 2012

ContaCt and registration address

Ladies and gentlemen,

we wish to invite you to the 2nd European Home Improvement (EHI) Forum, which is being joint-ly hosted by the two leading DIY professional organisations fediyma (European Federation of DIY Manufacturers) and EDRA (European DIY-Retail Association). The event will be held in Europe’s leading conference resort, Disney‘s Newport Bay Club® Convention Center on May 31st and June 1st 2012.

This congress represents an invaluable European contact platform and a great op-portunity for retailers and suppliers to exchange views on current developments within the markets throughout Europe. Take this opportunity to expand your own network, to get first-hand branch knowledge and a complete view of the various European markets. In this forum we will exclusively present to the DIY community the new fediyma International DIY Consumer Study 2012, which includes relevant data from Austria, Italy, The Netherlands, Poland, Russia and Turkey.

“From DIY to Home & Garden Improvement” is the motto of this event and representatives of the leading DIY companies from Europe will discuss the latest developments which are already changing and shaping the sector.

At the European Home Improvement 2012 trade exhibition, we are also giving manufacturers and service providers the opportunity to present innovative solu-tions and products.

We would also like to invite you to the 2nd European DIY-Lifetime Award ceremony to honour Gilles Caille for his exceptional contribution over many years to the European DIY market.

We look forward to welcoming you to the 2nd European Home Improvement Forum in Paris.

Yours sincerely,

Ralf RahmedeGeneral Manager fediyma(European Federation of DIY Manufacturers)

Yes, I/we wish to register for the 2nd European Home Improvement Forum 2012 on May 31st / June 1st 2012 in the Disney‘s Newport Bay Club® Convention Center in Paris, France. Congress fee per person: € 1,695 (plus VAT). Special price for early bookers: € 1,395 per person (plus VAT) for registrations received by 15th March 2012.

Yes, I am / we are member of fediyma or EDRA and wish to claim the special rate of € 1,395 per person (plus VAT). Special price for early bookers: € 1,095 per person (plus VAT) for registrations received by15th March 2012.

Yes, I/we will join the Store Tour on May 30th 2012. The participation fee is € 100 (plus VAT). Please provide me with further information.

Yes, I/we wish to attend the Get-together on May 30th 2012 (19:30) at Billy Bob´s Saloon Disney® Village.

Yes, I am interested in sponsorship and exhibiting opportunities. Please send me a free no-obligation info pack.

FAx regiStrAtioN: +49 (0) 2 21 / 27 98 01 – 20

www.fediyma.com and www.edra-online.comwww.regonline.com/2ndEHIforum

Online RegistRatiOn

To complete your registration, please tell us your sales tax identification number.

1. Surname: First Name:

Position: Company:

Address: Zip / postcode:

Telephone: e-mail:

I do not want to receive your newsletter per e-mail.

2. -20 % Surname: First Name:

Position: Company:

Address: Zip / postcode:

Telephone: e-mail:

I do not want to receive your newsletter per e-mail.

2. europeAN Home improvemeNt Forum 2012

John W. HerbertRalf Rahmede

John W. Herbert, General Secretary EDRA, and michel Salaün, Business & Real Estate Development Manager Groupe ADEO, will introduce you the newest and most advanced markets in the retail business for garden and home improvement (Bricoman, Ville Parisis,Truffaut Garden Centre, Brico Depot, Vayres, Leroy Merlin, Castorama Chambourcy) in the greater Paris area.

11.00 a.m. depart from Disney´s Newport Bay Club® Convention Center. Separate registration required.